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Sales & marketing
Results 2441 - 2460 of 3940
Sales & marketing
hardcover. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2001st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780792373247
- ISBN
- 9780792373247
Hardback
Condition: New
€ 200.33
€ 200.33
Hardcover. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Num Pages: 106 pages, 1 black & white illustrations, biography. BIC Classification: KJE; KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 224 x 142 x 14. Weight in Grams: 296.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137413253
- ISBN
- 9781137413253
Hardback
Condition: New
€ 65.98
€ 65.98
Paperback / so. Editor(s): Schmitz, Gertrud. Series: Fokus Dienstleistungsmarketing. Num Pages: 187 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 265.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 187
- Condition
- New
- SKU
- V9783834931559
- ISBN
- 9783834931559
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824405268
- ISBN
- 9783824405268
Paperback
Condition: New
€ 77.13
€ 77.13
Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841122311
- ISBN
- 9781841122311
Paperback
Condition: New
€ 13.99€ 12.72
€ 13.99
€ 12.72
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783834926395
- ISBN
- 9783834926395
Paperback
Condition: New
€ 50.63
€ 50.63
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658008505
- ISBN
- 9783658008505
Paperback
Condition: New
€ 50.54
€ 50.54
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 239 x 170 x 15. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834931719
- ISBN
- 9783834931719
Paperback
Condition: New
€ 61.44
€ 61.44
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9783834923233
- ISBN
- 9783834923233
Hardback
Condition: New
€ 65.39€ 42.47
€ 65.39
€ 42.47
Paperback. Num Pages: 354 pages, 5 black & white illustrations, biography. BIC Classification: KC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 19. Weight in Grams: 587.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1991
- Number of pages
- 354
- Condition
- New
- SKU
- V9789401579032
- ISBN
- 9789401579032
Paperback
Condition: New
€ 128.65
€ 128.65
Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 642
- Condition
- New
- SKU
- V9780471975137
- ISBN
- 9780471975137
Paperback
Condition: New
€ 78.27
€ 78.27
perfect. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 499.
- Publication date
- 1991
- Publisher
- Physica Germany
- Edition
- 2., überarb. u. erw.
- Condition
- New
- SKU
- V9783790805598
- ISBN
- 9783790805598
Paperback
Condition: New
€ 61.99
€ 61.99
Paperback / so. Series: Npo-Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005723
- ISBN
- 9783835005723
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834908834
- ISBN
- 9783834908834
Paperback
Condition: New
€ 95.07
€ 95.07
Paperback. Gernot Grafe identifiziert die aus der Perspektive der Nachfrager relevanten Informationsqualitatskriterien und zeigt Verkaufern im Internet Strategien fur die Informationsbereitstellung auf. Kaufer konnen mit dem Wissen uber diese Strategien das Verhalten der Verkaufer antizipieren und sich vor betrugerischen Transaktionen schutzen." Series: Business-to-Business-Marketing. Num Pages: 240 pages, 6 black & white illustrations, 18 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824483501
- ISBN
- 9783824483501
Paperback
Condition: New
€ 82.68
€ 82.68
Paperback / so. Num Pages: 191 pages, black & white illustrations, bibliography. BIC Classification: JNA; JNR; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 1941
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 191
- Condition
- New
- SKU
- V9783663125990
- ISBN
- 9783663125990
Paperback
Condition: New
€ 71.50
€ 71.50
Paperback. Devoted to the traveling salesman problem (TSP), which is the task of finding a route of the shortest possible length through a given set of cities. The TSP attracts interest from various scientific disciplines and numerous areas of application. Series: Lecture Notes in Computer Science. Num Pages: 231 pages, 3 black & white illustrations, biography. BIC Classification: KJS; PBV; UYA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 210 x 12. Weight in Grams: 581.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 231
- Condition
- New
- SKU
- V9783540583349
- ISBN
- 9783540583349
Paperback
Condition: New
€ 67.81
€ 67.81
Paperback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 556.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834906113
- ISBN
- 9783834906113
Paperback
Condition: New
€ 100.84
€ 100.84
Hardback. Series: Contributions to Management Science. Num Pages: 171 pages, 34 black & white illustrations, biography. BIC Classification: KJMV5; KJS; KJT; PBUD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 171
- Condition
- New
- SKU
- V9783319116259
- ISBN
- 9783319116259
Hardback
Condition: New
€ 66.70
€ 66.70
Paperback. Series: Contributions to Management Science. Num Pages: 171 pages, 34 black & white illustrations, biography. BIC Classification: KCA; KJMV; KJS; KJT; PBUD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 171
- Condition
- New
- SKU
- V9783319384429
- ISBN
- 9783319384429
Paperback
Condition: New
€ 65.58
€ 65.58