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Sales & marketing
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Sales & marketing
Twenty-First Century Guide to Aldersonian Marketing Thought
. Ed(S): Wooliscroft, Ben; Tamilia, Robert D....
Paperback. Editor(s): Wooliscroft, Ben; Tamilia, Robert D. (University of Quebec at Montreal); Shapiro, Stanley J. (Simon Frasier University). Num Pages: 603 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 914.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2006
- Number of pages
- 603
- Condition
- New
- SKU
- V9781441938718
- ISBN
- 9781441938718
Paperback
Condition: New
€ 197.11
€ 197.11
Twenty-First Century Guide to Aldersonian Marketing Thought
. Ed(S): Wooliscroft, Ben; Tamilia, Robert D....
Hardback. Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics. Editor(s): Wooliscroft, Ben; Tamilia, Robert D. (University of Quebec at Montreal); Shapiro, Stanley J. (Simon Frasier University). Num Pages: 603 pages, biography. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 234 x 156 x 33. Weight in Grams: 1028.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 603
- Condition
- New
- SKU
- V9780387261751
- ISBN
- 9780387261751
Hardback
Condition: New
€ 197.83
€ 197.83
Essays by Distinguished Marketing Scholars of the Society for Marketin...
. Ed(S): Woodside, Arch G.; Moore, E. (Univer...
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 236
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780762308699
- ISBN
- 9780762308699
Hardback
Condition: New
€ 141.24
€ 141.24
Paperback / so. Editor(s): Wirtz, Bernd W; Salzer, Eva. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KFC; KFF; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 885.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag Germany
- Condition
- New
- SKU
- V9783322929679
- ISBN
- 9783322929679
Paperback
Condition: New
€ 92.45
€ 92.45
Hardback. Editor(s): Wirtz, Bernd W; Burmann, Christoph. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 40. Weight in Grams: 1352.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409143455
- ISBN
- 9783409143455
Hardback
Condition: New
€ 100.80
€ 100.80
Paperback. Editor(s): Wirtz, Bernd W.; Gottgens, Olaf. Num Pages: 575 pages, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 30. Weight in Grams: 975.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Germany
- Number of pages
- 575
- Condition
- New
- SKU
- V9783409127417
- ISBN
- 9783409127417
Paperback
Condition: New
€ 98.15
€ 98.15
Hardback. Interfirm Networks Editor(s): Windsperger, Josef; Cliquet, Gerard; Hendrikse, Georg; Ehrmann, Thomas. Num Pages: 320 pages, 14 black & white illustrations, biography. BIC Classification: KCD; KJMV5; KJMV7; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319101835
- ISBN
- 9783319101835
Hardback
Condition: New
€ 129.11
€ 129.11
Paperback. Editor(s): Windsperger, Josef; Cliquet, Gerard; Ehrmann, Thomas; Hendrikse, Georg. Num Pages: 320 pages, 14 black & white illustrations, biography. BIC Classification: KCD; KJMV; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319358505
- ISBN
- 9783319358505
Paperback
Condition: New
€ 127.82
€ 127.82
Hardback. Emphasizes the various developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 346 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 720.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 346
- Condition
- New
- SKU
- V9781402075964
- ISBN
- 9781402075964
Hardback
Condition: New
€ 289.66
€ 289.66
Marketing Research and Modeling: Progress and Prospects: A Tribute to ...
. Ed(S): Wind, Yoram; Green, Paul E.
paperback. Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 360 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 511.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer/Sci-Tech/Trade United States
- Number of pages
- 360
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9780387243085
- ISBN
- 9780387243085
Paperback
Condition: New
€ 286.94
€ 286.94
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conf...
. Ed(S): Wilson, Elizabeth J.; Black, William...
Paperback. Editor(s): Wilson, Elizabeth J.; Black, William C. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 490 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 25. Weight in Grams: 1202.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 490
- Condition
- New
- SKU
- V9783319366944
- ISBN
- 9783319366944
Paperback
Condition: New
€ 131.99
€ 131.99
Hardback. Editor(s): Willcocks, Leslie P.; Lacity, Mary C.; Lacity, Mary. Num Pages: 334 pages, 88 black & white illustrations, biography. BIC Classification: KJQ; KJSU; KJVT. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 334
- Condition
- New
- SKU
- V9783319526508
- ISBN
- 9783319526508
Hardback
Condition: New
€ 208.34
€ 208.34
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Paperback. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus Gunter; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KC; KJS; TV. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9781461378792
- ISBN
- 9781461378792
Paperback
Condition: New
€ 194.41
€ 194.41
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792398561
- ISBN
- 9780792398561
Hardback
Condition: New
€ 200.54
€ 200.54
Ertragsorientiertes Zielkundenmanagement Fur Finanzdienstleister
. Ed(S): Wiedmann, Klaus-Peter; Klee, Alexand...
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Klee, Alexander; Buxel, Holger; Buckler, Frank. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 857.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322890474
- ISBN
- 9783322890474
Paperback
Condition: New
€ 97.73
€ 97.73
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Buxel, Holger; Frenzel, Tobias; Walsh, Gianfranco. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 30. Weight in Grams: 930.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409125765
- ISBN
- 9783409125765
Paperback
Condition: New
€ 109.34
€ 109.34
Paperback / so. Editor(s): Werner Hansmann, Karl; Hansmann, Karl Werner. Series: Schriften Zur Unternehmensfeuhrung,. Num Pages: 237 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9783409179201
- ISBN
- 9783409179201
Paperback
Condition: New
€ 72.34
€ 72.34
Hardback. Editor(s): Wang, Ming, M.D., Ph.D. Series: Research Series on the Chinese Dream and China's Development Path. Num Pages: 189 pages, biography. BIC Classification: KCP; KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 189
- Condition
- New
- SKU
- V9789811034022
- ISBN
- 9789811034022
Hardback
Condition: New
€ 127.97
€ 127.97
Das Internet Der Zukunft. Bewahrte Erfolgstreiber Und Neue Chancen.
. Ed(S): Wagner, Udo; Wiedmann, Klaus-Peter; ...
Hardback. Editor(s): Wagner, Udo; Wiedmann, Klaus-Peter; Von Der Oelsnitz, Dietrich. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 903.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834929280
- ISBN
- 9783834929280
Hardback
Condition: New
€ 92.69
€ 92.69
Paperback / so. Editor(s): Wagner, Riccardo; Lahme, Georg; Breitbarth, Tim. Series: Management-Reihe Corporate Social Responsibility. Num Pages: black & white illustrations, bibliography. BIC Classification: KJG; KJM; KJSP; KJVX; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642550232
- ISBN
- 9783642550232
Paperback
Condition: New
€ 50.69
€ 50.69
Employer Brand Management: Arbeitgebermarken aufbauen und steuern
. Ed(S): Von Walter, Benjamin; Kremmel, Dietm...
paperback. Editor(s): Von Walter, Benjamin; Kremmel, Dietmar. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Edition
- 1. Aufl. 2016
- Condition
- New
- SKU
- V9783658069377
- ISBN
- 9783658069377
Paperback
Condition: New
€ 83.52
€ 83.52
Hardback. As the media converge with the telecommunication industry, leveraging content becomes key for both formerly separate industries. This book explains why and how more content leverage becomes reality. Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef; Kearney, A.T. Num Pages: 186 pages, biography. BIC Classification: KJSA; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 12. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783540440055
- ISBN
- 9783540440055
Hardback
Condition: New
€ 138.90
€ 138.90
Paperback. Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef. Num Pages: 186 pages, biography. BIC Classification: KJSA; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 2003
- Number of pages
- 186
- Condition
- New
- SKU
- V9783642078866
- ISBN
- 9783642078866
Paperback
Condition: New
€ 116.74
€ 116.74
Paperback. Interaktivitat, Books on demand, digitales Buch - die Medienbranche steht vor grossen Herausforderungen. Hier analysieren erstmals Berater die Hintergrunde und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschaft revolutionieren." Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef. Num Pages: 214 pages, black & white illustrations, bibliography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Number of pages
- 214
- Condition
- New
- SKU
- V9783409119047
- ISBN
- 9783409119047
Paperback
Condition: New
€ 61.37
€ 61.37