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Sales & marketing
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Sales & marketing
paperback. Alexander Pohl entwickelt die beziehungsorientierte Preistheorie, eine Erweiterung der bisherigen preistheoretischen Ansatzen, und prasentiert ein Modell, welches die Entstehung und die Auswirkungen von Preiszufriedenheit erklart. Seine Erkenntnisse liefern Ansatzpunkte zur Gestaltung der Preispolitik und des Nachkaufmarketing." Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 378 pages, 56 black & white illustrations, 28 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 484.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2004th Edition
- Number of pages
- 378
- Condition
- New
- SKU
- V9783824491421
- ISBN
- 9783824491421
Paperback
Condition: New
€ 89.35
€ 89.35
Paperback. BIC Classification: KJSM. Dimension: 240 x 168. .
- Publisher
- Springer Gabler
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1. Aufl. 2016 ed.
- Condition
- New
- SKU
- V9783658008901
- ISBN
- 9783658008901
Paperback
Condition: New
€ 57.11
€ 57.11
Paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 288 pages, 77 black & white illustrations, 40 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824478637
- ISBN
- 9783824478637
Paperback
Condition: New
€ 94.16
€ 94.16
Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824421954
- ISBN
- 9783824421954
Paperback
Condition: New
€ 100.14
€ 100.14
Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJH; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 172.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658047467
- ISBN
- 9783658047467
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. Mit Geleitworten von Anna Humenberger und Dipl-Kfm. Dr. Heinz-Werner Haudeck Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834925688
- ISBN
- 9783834925688
Paperback
Condition: New
€ 71.09
€ 71.09
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119345114
- ISBN
- 9781119345114
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 117.76
€ 117.76
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 26.99€ 22.26
€ 26.99
€ 22.26
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 141 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 141
- Condition
- New
- SKU
- V9783834943156
- ISBN
- 9783834943156
Paperback
Condition: New
€ 87.52
€ 87.52
paperback. Series: SpringerBriefs in Business. Num Pages: 105 pages, 21 black & white illustrations, 8 colour illustrations, biography. BIC Classification: 1FPC; JFC; KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 7. Weight in Grams: 209.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 2015th Edition
- Number of pages
- 105
- Condition
- New
- SKU
- V9783319178578
- ISBN
- 9783319178578
Paperback
Condition: New
€ 77.57
€ 77.57
Paperback. Series: Business Analytics. Num Pages: 338 pages, 35 black & white illustrations, biography. BIC Classification: 1FPC; KJSU. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 338
- Condition
- New
- SKU
- V9783658143664
- ISBN
- 9783658143664
Paperback
Condition: New
€ 66.64
€ 66.64
Paperback / so. Num Pages: 236 pages, black & white illustrations, bibliography. BIC Classification: GTC; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer vs United States
- Number of pages
- 236
- Condition
- New
- SKU
- V9783658075842
- ISBN
- 9783658075842
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. Series: Marktorientiertes Management. Num Pages: 323 pages, 29 black & white illustrations, 52 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 419.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 323
- Condition
- New
- SKU
- V9783824482313
- ISBN
- 9783824482313
Paperback
Condition: New
€ 94.44
€ 94.44
Paperback. Theory, Method, and Effects Num Pages: 163 pages, 15 black & white illustrations, biography. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 163
- Condition
- New
- SKU
- V9783658154066
- ISBN
- 9783658154066
Paperback
Condition: New
€ 78.53
€ 78.53
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834912954
- ISBN
- 9783834912954
Paperback
Condition: New
€ 84.87
€ 84.87
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS; TDCT; WBA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9783824472550
- ISBN
- 9783824472550
Paperback
Condition: New
€ 83.59
€ 83.59
Hardback. Series: Management for Professionals. Num Pages: 182 pages, biography. BIC Classification: KJMB; KJMV2; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 491.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 182
- Condition
- New
- SKU
- V9783319457000
- ISBN
- 9783319457000
Hardback
Condition: New
€ 94.96
€ 94.96
Hardback. Num Pages: 45 black & white illustrations, biography. BIC Classification: KJR; KJSM; KJU; MMK. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781349952137
- ISBN
- 9781349952137
Hardback
Condition: New
€ 128.60
€ 128.60
Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Agate Publishing United States
- Number of pages
- 152
- Condition
- New
- SKU
- V9781932841572
- ISBN
- 9781932841572
Paperback
Condition: New
€ 15.99€ 14.54
€ 15.99
€ 14.54
Information and Communication Technologies in Tourism 2016: Proceeding...
Alessandro Inversini (Ed.)
Paperback. Editor(s): Inversini, Alessandro; Schegg, Roland. Num Pages: 807 pages, 68 black & white illustrations, 35 colour illustrations, biography. BIC Classification: KJQ; KJS; KNS; UF; UT. Category: (G) General (US: Trade). Dimension: 161 x 237 x 45. Weight in Grams: 1222.
- Publisher
- Springer International Publishing AG
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319282305
- ISBN
- 9783319282305
Paperback
Condition: New
€ 198.50
€ 198.50
Hardback. Num Pages: 131 pages, 5 black & white illustrations, biography. BIC Classification: KJL; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 319.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137561053
- ISBN
- 9781137561053
Hardback
Condition: New
€ 77.19
€ 77.19
Paperback. Series: Business-to-Business-Marketing. Num Pages: 300 pages, 35 black & white illustrations, 16 black & white tables, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 401.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783658055585
- ISBN
- 9783658055585
Paperback
Condition: New
€ 66.58
€ 66.58
Hardback. The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119092896
- ISBN
- 9781119092896
Hardback
Condition: New
€ 25.99€ 16.77
€ 25.99
€ 16.77