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Sales & marketing
Results 3409 - 3432 of 3940
Sales & marketing
Paperback. "Based on The distribution trap, winner of the Berry-ama book prize for the best marketing book of 2010." Num Pages: 164 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 18. Weight in Grams: 294.
- Publisher
- Apress
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9781484203866
- ISBN
- 9781484203866
Paperback
Condition: New
€ 41.99€ 33.35
€ 41.99
€ 33.35
Hardback. Editor(s): Thomas, Andrew R. Num Pages: 209 pages, 31 colour illustrations, 11 colour tables, biography. BIC Classification: KJG; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 209
- Condition
- New
- SKU
- V9783319456072
- ISBN
- 9783319456072
Hardback
Condition: New
€ 205.39
€ 205.39
Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471309543
- ISBN
- 9780471309543
Hardback
Condition: New
€ 47.99€ 37.54
€ 47.99
€ 37.54
Hardcover. There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Num Pages: 132 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 158 x 234 x 22. Weight in Grams: 460.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 132
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470012925
- ISBN
- 9780470012925
Hardback
Condition: New
€ 55.39
€ 55.39
Hardback. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2015
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476533
- ISBN
- 9780749476533
Hardback
Condition: New
€ 115.34€ 111.65
€ 115.34
€ 111.65
Paperback. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469924
- ISBN
- 9780749469924
Paperback
Condition: New
€ 41.37
€ 41.37
Paperback. Num Pages: 157 pages, biography. BIC Classification: JH; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2006
- Number of pages
- 157
- Condition
- New
- SKU
- V9783642067068
- ISBN
- 9783642067068
Paperback
Condition: New
€ 66.97
€ 66.97
Hardback. A book that restores market research to its original condition and bestows its interdisciplinary rights. It is about interviewing and being interviewed, addressing and being addressed. It approaches market research not only by way of facts, figures and statistical evidence but also by interpretation of the rhetoric of the online surveying act. Num Pages: 157 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 157
- Condition
- New
- SKU
- V9783540290292
- ISBN
- 9783540290292
Hardback
Condition: New
€ 70.06
€ 70.06
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658042332
- ISBN
- 9783658042332
Paperback
Condition: New
€ 83.67
€ 83.67
Paperback. Andreas Spengel untersucht, welche Chancen und Risiken sich aus der externen Wachstumsoption strategischer Markenallianzen ergeben. Im Mittelpunkt steht die fundierte Analyse dominanter Phanotypen von Markenallianzen und ihre Bewertung im Hinblick auf die verfolgten Zielsetzungen." Num Pages: 325 pages, 2 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 325
- Condition
- New
- SKU
- V9783835000896
- ISBN
- 9783835000896
Paperback
Condition: New
€ 94.47
€ 94.47
Paperback / so. Num Pages: 510 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 28. Weight in Grams: 649.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 510
- Condition
- New
- SKU
- V9783835009240
- ISBN
- 9783835009240
Paperback
Condition: New
€ 107.87
€ 107.87
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 442 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 677.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 442
- Condition
- New
- SKU
- V9783834912961
- ISBN
- 9783834912961
Paperback
Condition: New
€ 73.97
€ 73.97
paperback. Andreas Scharff untersucht, was Kunden nach Unternehmenszusammenschlussen dazu veranlasst, eine Geschaftsbeziehung zu beenden. Er zeigt auch jene Veranderungen auf, die Kunden als positiv wahrnehmen und die einer Kundenabwanderung entgegenwirken, und analysiert, in welchen Phasen ein Kunde eine Geschaftsbeziehung beendet." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 297 pages, 1 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2005th Edition
- Number of pages
- 297
- Condition
- New
- SKU
- V9783835001596
- ISBN
- 9783835001596
Paperback
Condition: New
€ 99.76
€ 99.76
Paperback. Num Pages: 191 pages, 28 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 191
- Condition
- New
- SKU
- V9783834908452
- ISBN
- 9783834908452
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658152024
- ISBN
- 9783658152024
Paperback
Condition: New
€ 39.30
€ 39.30
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSU; UB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 9. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642625336
- ISBN
- 9783642625336
Paperback
Condition: New
€ 43.75
€ 43.75
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 5. Weight in Grams: 131.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658155681
- ISBN
- 9783658155681
Paperback
Condition: New
€ 39.30
€ 39.30
paperback. Series: Forum Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 127 x 32. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9783824482658
- ISBN
- 9783824482658
Paperback
Condition: New
€ 74.75
€ 74.75
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: 252 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 397.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 252
- Condition
- New
- SKU
- V9783834913807
- ISBN
- 9783834913807
Paperback
Condition: New
€ 72.14
€ 72.14
Paperback. Andreas Klein untersucht das Problemfeld der Bundelungskosten, indem er diese transaktionskostentheoretisch begrundet. Anschliessend vergleicht er auf der Basis marktforscherischer Gutemerkmale ein kompositionelles mit einem dekompositionellen Messverfahren. Untersuchungskriterien sind Hohe und Struktur von Bundelungskosten. " Num Pages: 324 pages, 5 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783824481118
- ISBN
- 9783824481118
Paperback
Condition: New
€ 94.47
€ 94.47
Paperback / so. Series: Entrepreneurship. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 289
- Condition
- New
- SKU
- V9783835008083
- ISBN
- 9783835008083
Paperback
Condition: New
€ 89.11
€ 89.11
Paperback. Editor(s): Hinterhuber, Andreas; Liozu, Stephan M. Num Pages: 234 pages, 34 black & white illustrations, 16 black & white tables, 34 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 158 x 18. Weight in Grams: 332.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781138791886
- ISBN
- 9781138791886
Paperback
Condition: New
€ 66.85
€ 66.85
Paperback / so. Num Pages: 247 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 247
- Condition
- New
- SKU
- V9783835009738
- ISBN
- 9783835009738
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834939852
- ISBN
- 9783834939852
Paperback
Condition: New
€ 83.19
€ 83.19