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Sales & marketing
Results 3337 - 3360 of 3940
Sales & marketing
Paperback / so. Num Pages: 244 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824406586
- ISBN
- 9783824406586
Paperback
Condition: New
€ 77.37
€ 77.37
Hardback. Num Pages: 180 pages, bibliography. BIC Classification: KFF; KJS. Category: (G) General (US: Trade). Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Gabler Germany
- Number of pages
- 180
- Condition
- New
- SKU
- V9783409142496
- ISBN
- 9783409142496
Hardback
Condition: New
€ 61.44
€ 61.44
Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658043377
- ISBN
- 9783658043377
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834909480
- ISBN
- 9783834909480
Paperback
Condition: New
€ 78.03
€ 78.03
Paperback / so. Series: Information - Organisation - Produktion. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 30. Weight in Grams: 685.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658085650
- ISBN
- 9783658085650
Paperback
Condition: New
€ 90.60
€ 90.60
Paperback. Num Pages: 330 pages, 25 b/w photographs, 1 line figure. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 151 x 228 x 20. Weight in Grams: 462. The Marketing and Making of a People. 330 pages, illustrations. Cateogry: (G) General (US: Trade). BIC Classification: 1KL; HBJK. Dimension: 151 x 228 x 20. Weight: 460.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of California Press
- Edition
- First Edition, Updated Edition, with a New Preface
- Number of pages
- 330
- Condition
- New
- SKU
- V9780520274693
- ISBN
- 9780520274693
Paperback
Condition: New
€ 33.99€ 25.06
€ 33.99
€ 25.06
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910387
- ISBN
- 9783834910387
Paperback
Condition: New
€ 76.91
€ 76.91
paperback. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2006th Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783835001381
- ISBN
- 9783835001381
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback. Num Pages: 510 pages. BIC Classification: CBW; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 187. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 510
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415748841
- ISBN
- 9780415748841
Paperback
Condition: New
€ 116.31
€ 116.31
hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 400
- Condition
- New
- SKU
- V9780851993225
- ISBN
- 9780851993225
Hardback
Condition: New
€ 173.15
€ 173.15
Hardcover. This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 153 x 28. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410803
- ISBN
- 9781784410803
Hardback
Condition: New
€ 147.62
€ 147.62
Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781786351227
- ISBN
- 9781786351227
Hardback
Condition: New
€ 150.71
€ 150.71
Hardcover. Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. This title looks at how explicit tourism assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. Editor(s): Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 250 pages. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 156 x 234 x 25. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9780857248534
- ISBN
- 9780857248534
Hardback
Condition: New
€ 126.34
€ 126.34
Hardback. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Editor(s): Woodside, Arch G.; Gibbert, Michael; Golfetto, Francesca. Series: Advances in Business Marketing and Purchasing. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 41. Weight in Grams: 846.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 352
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848551725
- ISBN
- 9781848551725
Hardback
Condition: New
€ 119.57
€ 119.57
hardcover. Editor(s): Woodside, Arch. Num Pages: 254 pages, 25 black & white illustrations, 34 colour illustrations, biography. BIC Classification: KJMV2; KJS; KJU; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer/Sci-Tech/Trade Switzerland
- Number of pages
- 254
- Condition
- New
- Edition
- 1st ed. 2017
- SKU
- V9783319470269
- ISBN
- 9783319470269
Hardback
Condition: New
€ 161.66
€ 161.66
Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge
- Condition
- Used, Very Good
- SKU
- KKD0001969
- ISBN
- 9781841698892
Paperback
Condition: Used, Very Good
€ 17.95
€ 17.95
Hardback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 208 pages, 9 black & white line drawings, 17 colour illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 159 x 242 x 17. Weight in Grams: 444.
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230341739
- ISBN
- 9780230341739
Hardback
Condition: New
€ 76.95€ 65.66
€ 76.95
€ 65.66
Paperback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 198 pages, 1 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KC; KJC; KJM; KJMV6; KJS; KJT. Category: (G) General (US: Trade). Dimension: 158 x 235 x 17. Weight in Grams: 322.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349344420
- ISBN
- 9781349344420
Paperback
Condition: New
€ 52.90€ 47.17
€ 52.90
€ 47.17
Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 392
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119011552
- ISBN
- 9781119011552
Hardback
Condition: New
€ 59.52
€ 59.52
Paperback. Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing. Num Pages: 528 pages. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126 x 33. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Ebury Press
- Condition
- New
- SKU
- 9781785034558
- ISBN
- 9781785034558
Paperback
Condition: New
€ 16.99€ 13.82
€ 16.99
€ 13.82
Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780471987819
- ISBN
- 9780471987819
Paperback
Condition: New
€ 71.90
€ 71.90
Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419400
- ISBN
- 9781784419400
Hardback
Condition: New
€ 139.88
€ 139.88
Paperback / so. Editor(s): Meyer, Anton; Anton Meyer. Series: Fokus Dienstleistungsmarketing. Num Pages: 335 pages, black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 335
- Condition
- New
- SKU
- V9783824482719
- ISBN
- 9783824482719
Paperback
Condition: New
€ 94.59
€ 94.59
paperback. Editor(s): Meyer, Anton. Series: Fokus Dienstleistungsmarketing. Num Pages: 234 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Number of pages
- 234
- Condition
- New
- SKU
- V9783658080891
- ISBN
- 9783658080891
Paperback
Condition: New
€ 83.52
€ 83.52