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Sales & marketing
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Sales & marketing
Hardcover. Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies. Num Pages: 197 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 17. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9780230201798
- ISBN
- 9780230201798
Hardback
Condition: New
€ 83.56
€ 83.56
Paperback. Alwin Mahler nutzt den allgemeinen, interdisziplinaren Forschungsansatz von Rogers als theoretischen Bezugsrahmen und erganzt ihn durch andere, spezifische Ansatze. Er zeigt, inwieweit die Technologie den Bankensektor verandert und welche Konsequenzen sich fur den Wettbewerb unter den Kreditinstituten ergeben." Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 434 pages, 26 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 563.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 434
- Condition
- New
- SKU
- V9783824474141
- ISBN
- 9783824474141
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 19. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422104606
- ISBN
- 9781422104606
Paperback
Condition: New
€ 34.99€ 28.84
€ 34.99
€ 28.84
Paperback / so. Num Pages: colour illustrations, bibliography. BIC Classification: KJE; KJMV3; KJSU; UFL. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 172.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783662527894
- ISBN
- 9783662527894
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 143 x 9. Weight in Grams: 120.
- Publisher
- Manjul Publishing House Pvt Ltd India
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st
- Condition
- New
- SKU
- V9788186775059
- ISBN
- 9788186775059
Paperback
Condition: New
€ 11.44
€ 11.44
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 8.14
€ 8.99
€ 8.14
Hardback. This book describes an intelligent customer relationship management framework that not only categorizes and analyses customer complaints but also evaluates customer satisfaction thus helping convert dissatisfaction into future business development strategies. Series: Springer Theses. Num Pages: 371 pages, biography. BIC Classification: KJQ; KJSU; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 719.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 371
- Condition
- New
- SKU
- V9783319003238
- ISBN
- 9783319003238
Hardback
Condition: New
€ 195.40
€ 195.40
Paperback. Num Pages: 386 pages, 65 black & white illustrations, 76 black & white tables, biography. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 386
- Condition
- New
- SKU
- V9783658089290
- ISBN
- 9783658089290
Paperback
Condition: New
€ 67.29
€ 67.29
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 33.99€ 33.76
€ 33.99
€ 33.76
Hardcover. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781118980828
- ISBN
- 9781118980828
Hardback
Condition: New
€ 51.90€ 48.12
€ 51.90
€ 48.12
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.43
€ 51.43
Paperback / so. Num Pages: 113 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 7. Weight in Grams: 150.
- Format
- Paperback
- Publication date
- 1925
- Publisher
- Vieweg+Teubner Verlag United Kingdom
- Edition
- 4
- Number of pages
- 113
- Condition
- New
- SKU
- V9783663153771
- ISBN
- 9783663153771
Paperback
Condition: New
€ 70.58
€ 70.58
Paperback / so. Num Pages: 325 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 3
- Number of pages
- 325
- Condition
- New
- SKU
- V9783658021337
- ISBN
- 9783658021337
Paperback
Condition: New
€ 56.67
€ 56.67
Paperback / so. Series: Physica-Schriften Zur Betriebswirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790803907
- ISBN
- 9783790803907
Paperback
Condition: New
€ 71.23
€ 71.23
The Long Tail of Tourism. Holiday Niches and Their Impact on Mainstrea...
Alexis . Ed(S): Papathanassis
Paperback. The long tail of holiday offerings implies dramatic shifts in the sector s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential." Editor(s): Papathanassis, Alexis. Num Pages: 220 pages, 24 black & white illustrations, 11 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 150 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 220
- Condition
- New
- SKU
- V9783834930620
- ISBN
- 9783834930620
Paperback
Condition: New
€ 66.18
€ 66.18
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJSM; KN. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658096809
- ISBN
- 9783658096809
Paperback
Condition: New
€ 83.76
€ 83.76
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JP; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658092580
- ISBN
- 9783658092580
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. Num Pages: 272 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 272
- Condition
- New
- SKU
- V9783409295697
- ISBN
- 9783409295697
Paperback
Condition: New
€ 77.81
€ 77.81
Paperback / so. Series: Ebs-Forschung, Schriftenreihe Der European Business School S. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: AMC; KJS; TD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 689.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824406005
- ISBN
- 9783824406005
Paperback
Condition: New
€ 74.48
€ 74.48
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 172.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Gabler United States
- Edition
- 3
- Condition
- New
- SKU
- V9783658141219
- ISBN
- 9783658141219
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. Alexander Unterschutz analysiert anhand einer Befragung den Nutzen und die Verbreitung einzelner Anwendungen und zeigt die positiven Auswirkungen des Einsatzes unternehmensubergreifender Informationssysteme auf die Beurteilung einer Geschaftsbeziehung durch den Nachfrager auf." Num Pages: 286 pages, 87 black & white illustrations, 57 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824480395
- ISBN
- 9783824480395
Paperback
Condition: New
€ 83.07
€ 83.07
Paperback. Alexander Schwarz-Musch gibt einen Uberblick uber Entwicklung und State-of-the-Art der internationalen Kommunikationspolitik und untersucht, ob und in welchem Ausmass landerubergreifend konsistente Images positioniert werden konnen." Num Pages: 307 pages, 1 black & white illustrations, 20 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 405.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 307
- Condition
- New
- SKU
- V9783824477364
- ISBN
- 9783824477364
Paperback
Condition: New
€ 94.28
€ 94.28
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; LNCB. Category: (G) General (US: Trade). Dimension: 203 x 133 x 15. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824472307
- ISBN
- 9783824472307
Paperback
Condition: New
€ 82.95
€ 82.95