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Sales & marketing
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Sales & marketing
The Marketing Director's Role in Business Planning and Corporate Gover...
The Marketing Director 8242 S Role In
hardcover. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Num Pages: 312 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 23. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Wiley United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780470515808
- ISBN
- 9780470515808
Hardback
Condition: New
€ 61.27
€ 61.27
Hardback. Num Pages: 336 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 164 x 237 x 32. Weight in Grams: 528.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780062415691
- ISBN
- 9780062415691
Hardback
Condition: New
€ 33.99€ 27.12
€ 33.99
€ 27.12
Hardback. How to succeed as a marketing leader in today's global, digital world BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 28. Weight in Grams: 458.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259834714
- ISBN
- 9781259834714
Hardback
Condition: New
€ 32.99€ 23.86
€ 32.99
€ 23.86
Hardback. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. Num Pages: 200 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 23. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119278337
- ISBN
- 9781119278337
Hardback
Condition: New
€ 33.99€ 27.04
€ 33.99
€ 27.04
Paperback. Question Based Selling ( QBS(R)) is a commonsense approach to sales, based on the theory that "what" salespeople ask - and "how" they ask - is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs. How? By asking the right questions. Num Pages: 352 pages, black & white halftones, figures. BIC Classification: KJP; KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 22. Weight in Grams: 582.
- Publisher
- Sourcebooks, Inc United States
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781402287527
- ISBN
- 9781402287527
Paperback
Condition: New
€ 21.09
€ 21.09
Hardcover. Num Pages: 480 pages, illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 36. Weight in Grams: 944.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133886559
- ISBN
- 9780133886559
Hardback
Condition: New
€ 74.23
€ 74.23
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 178.34€ 110.67
€ 178.34
€ 110.67
Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Second Edition, Revised
- Condition
- New
- SKU
- V9780230340336
- ISBN
- 9780230340336
Paperback
Condition: New
€ 44.99€ 37.31
€ 44.99
€ 37.31
Paperback. Series: Palgrave Master Series. Num Pages: 400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps. BIC Classification: KJS; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 23. Weight in Grams: 600.
- Publisher
- Palgrave Macmillan
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9781403919021
- ISBN
- 9781403919021
Paperback
Condition: New
€ 49.18
€ 49.18
Paperback. Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. This title features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara. Series: ExpressExec S. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 128 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841123141
- ISBN
- 9781841123141
Paperback
Condition: New
€ 11.99€ 11.74
€ 11.99
€ 11.74
Paperback. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Num Pages: 368 pages, 26 halftones, 5 tables. BIC Classification: 1KBB; HBJK; HBLW; KJSA; KNTF. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 554.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- Reprint
- Condition
- New
- SKU
- V9780226151625
- ISBN
- 9780226151625
Paperback
Condition: New
€ 33.99€ 27.05
€ 33.99
€ 27.05
Hardcover. In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471743156
- ISBN
- 9780471743156
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 24. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119037316
- ISBN
- 9781119037316
Hardback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Paperback. .
- Publisher
- Taylor & Francis Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781498768641
- ISBN
- 9781498768641
Paperback
Condition: New
€ 59.72
€ 59.72
Paperback. Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. Num Pages: 352 pages, illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 18. Weight in Grams: 675.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273632979
- ISBN
- 9780273632979
Paperback
Condition: New
€ 82.12
€ 82.12
Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
- Publisher
- Schiffer Publishing Ltd
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780764318283
- ISBN
- 9780764318283
Paperback
Condition: New
€ 37.99€ 25.40
€ 37.99
€ 25.40
Paperback.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273719953
- ISBN
- 9780273719953
Paperback
Condition: New
€ 28.23
€ 28.23
Paperback. Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470258217
- ISBN
- 9780470258217
Paperback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Paperback. Maximize your family child care programme's enrolment and income with proven tips from Tom Copeland. Whether you are just starting out or have an established business, this resource provides the best marketing strategies for promoting your program and filling it to capacity - even during tough economic times. Series: Redleaf Business Series. Num Pages: 176 pages. BIC Classification: JNLA; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Redleaf Press United States
- Edition
- 2 Rev ed
- Number of pages
- 176
- Condition
- New
- SKU
- V9781605541129
- ISBN
- 9781605541129
Paperback
Condition: New
€ 22.70
€ 22.70
Paperback. Your guide to the most up-to-date selling strategies andtechniques
No matter your skill level, this new edition of Selling ForDummies helps you lay the foundation for sales success with thelatest information on how to research your prospects, break downthe steps of the sales process, follow up with customers, and somuch more. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 190 x 237 x 28. Weight in Grams: 502.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781118967232
- ISBN
- 9781118967232
Paperback
Condition: New
€ 25.99€ 19.49
€ 25.99
€ 19.49
Paperback. Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Editor(s): Jamison, Warren. Num Pages: 384 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 199 x 132 x 21. Weight in Grams: 288.
- Publisher
- HarperCollins Publishers Ltd
- Format
- Paperback
- Publication date
- 1994
- Condition
- New
- SKU
- V9780586058961
- ISBN
- 9780586058961
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. Sales trainer Tom Hopkins shows how to handle the most crucial part of any sales negotiation - the close - successfully. The text ranges from questioning strategies and understanding the anatomy of a close to managing surprise endings and bowing out gracefully. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 143 x 17. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780764550638
- ISBN
- 9780764550638
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Paperback. Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Num Pages: 312 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 217 x 140 x 17. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780764550669
- ISBN
- 9780764550669
Paperback
Condition: New
€ 18.99€ 15.23
€ 18.99
€ 15.23
Paperback. Covers some of the best practices of top sales performers in various critical areas. This book offers lessons that help you forge rewarding customer relationships, a higher income, and a richer career satisfaction. Num Pages: 165 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 129 x 12. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 165
- Condition
- New
- SKU
- V9780471478690
- ISBN
- 9780471478690
Paperback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35