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Sales & marketing
Results 1273 - 1296 of 3937
Sales & marketing
Hardcover. In Return of The Hustle two music and marketing industry insiders discuss the diverse audio touch points for four key industries and show how the use of music has evolved into its current form and unpick what works, and what doesn't. Num Pages: 238 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 150 x 223 x 22. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137582003
- ISBN
- 9781137582003
Hardback
Condition: New
€ 61.41
€ 61.41
Paperback. Learn the "best of the best" selling strategies from over 100 leading sales trainers and training companies in this all-inclusive sales resource. Num Pages: 386 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 28. Weight in Grams: 504.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 386
- Condition
- New
- SKU
- V9780470617861
- ISBN
- 9780470617861
Paperback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Hardcover. Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Num Pages: 224 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 20. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118566121
- ISBN
- 9781118566121
Hardback
Condition: New
€ 30.99€ 24.11
€ 30.99
€ 24.11
Paperback. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Num Pages: 384 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 21. Weight in Grams: 608.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780471772729
- ISBN
- 9780471772729
Paperback
Condition: New
€ 25.99€ 19.49
€ 25.99
€ 19.49
Paperback / so. Editor(s): Posselt, Erich. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658110949
- ISBN
- 9783658110949
Paperback
Condition: New
€ 37.66
€ 37.66
Hardcover. Series: Enzyklopadie der Rechts- und Staatswissenschaft. BIC Classification: KJS. Dimension: 0 x 0. Weight in Grams: 1116.
- Publisher
- Springer
- Format
- Hardback
- Publication date
- 2010
- Edition
- 12. Aufl. 1984
- Condition
- New
- SKU
- V9783540040828
- ISBN
- 9783540040828
Hardback
Condition: New
€ 76.94
€ 76.94
Paperback. Series: Enzyklopadie Der Rechts- Und Staatswissenschaft S. Num Pages: 641 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 33. Weight in Grams: 889.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 12th ed. 1984
- Number of pages
- 641
- Condition
- New
- SKU
- V9783642619984
- ISBN
- 9783642619984
Paperback
Condition: New
€ 59.34
€ 59.34
Paperback / so. Series: Enzyklopadie Der Rechts- und Staatswissenschaft. Num Pages: 505 pages, black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 27. Weight in Grams: 721.
- Format
- Paperback
- Publication date
- 1969
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 15
- Number of pages
- 505
- Condition
- New
- SKU
- V9783662361184
- ISBN
- 9783662361184
Paperback
Condition: New
€ 91.26
€ 91.26
Paperback / so. Series: Enzyklopadie Der Rechts- und Staatswissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 27. Weight in Grams: 721.
- Format
- Paperback
- Publication date
- 1969
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 15
- Condition
- New
- SKU
- V9783662371732
- ISBN
- 9783662371732
Paperback
Condition: New
€ 91.26
€ 91.26
Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2008
- Edition
- Reprint
- Condition
- New
- SKU
- V9780749450243
- ISBN
- 9780749450243
Paperback
Condition: New
€ 30.99€ 27.67
€ 30.99
€ 27.67
Hardback. Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing. Num Pages: 272 pages, black & white illustrations. BIC Classification: JMM; KJSM. Category: (G) General (US: Trade). Dimension: 243 x 166 x 22. Weight in Grams: 556.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780749461256
- ISBN
- 9780749461256
Hardback
Condition: New
€ 40.99€ 36.70
€ 40.99
€ 36.70
Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd
- Condition
- New
- SKU
- V9781118232651
- ISBN
- 9781118232651
Paperback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Hardcover. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 13. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118134665
- ISBN
- 9781118134665
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Ariadne Press United States
- Edition
- Expanded
- Number of pages
- 214
- Condition
- New
- SKU
- V9781572411524
- ISBN
- 9781572411524
Paperback
Condition: New
€ 36.99€ 26.80
€ 36.99
€ 26.80
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834942883
- ISBN
- 9783834942883
Paperback
Condition: New
€ 61.44
€ 61.44
Hardcover. Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118950296
- ISBN
- 9781118950296
Hardback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Paperback. Editor(s): Ullberg, Eskil. Num Pages: 200 pages, 4 black & white illustrations, 41 colour illustrations, 16 black & white tables, biograph. BIC Classification: JNM; KCM; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 200
- Condition
- New
- SKU
- V9783319385143
- ISBN
- 9783319385143
Paperback
Condition: New
€ 126.65
€ 126.65
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470065273
- ISBN
- 9780470065273
Hardback
Condition: New
€ 93.62
€ 93.62
Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 5th Edition
- Number of pages
- 654
- Condition
- New
- SKU
- V9780470517680
- ISBN
- 9780470517680
Hardback
Condition: New
€ 145.86
€ 145.86
paperback. Editor(s): Versteegen, Gerhard. Series: Xpert.Press. Num Pages: 295 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF; UMZ; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 295
- Condition
- New
- SKU
- V9783642624209
- ISBN
- 9783642624209
Paperback
Condition: New
€ 61.59
€ 61.59
Paperback. Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the fastest-growing business opportunities available. From services you need to products you love, there are hundreds of network marketing jobs to explore. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 144 x 215 x 24. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Adams Media
- Condition
- New
- SKU
- V9781440592348
- ISBN
- 9781440592348
Paperback
Condition: New
€ 19.99€ 17.77
€ 19.99
€ 17.77
Hardcover. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 162 x 16. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9781403997630
- ISBN
- 9781403997630
Hardback
Condition: New
€ 94.44
€ 94.44
Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119950554
- ISBN
- 9781119950554
Hardback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Paperback. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418.
- Publisher
- Copenhagen Business School Press Denmark
- Number of pages
- 237
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd
- Condition
- New
- SKU
- V9788763001724
- ISBN
- 9788763001724
Paperback
Condition: New
€ 33.99€ 25.06
€ 33.99
€ 25.06