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Sales & marketing
Results 1129 - 1152 of 3941
Sales & marketing
Paperback / so. Mit einem Geleitwort von Prof. Dr. Michael Hommel Series: Rechnungswesen Und Unternehmens Berwachung. Num Pages: 292 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 292
- Condition
- New
- SKU
- V9783834924919
- ISBN
- 9783834924919
Paperback
Condition: New
€ 78.14
€ 78.14
Paperback. Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. This title develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 192 pages, 11 black & white illustrations, 47 black & white tables, biography. BIC Classification: KJR; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 258.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 192
- Condition
- New
- SKU
- V9783834932402
- ISBN
- 9783834932402
Paperback
Condition: New
€ 66.95
€ 66.95
Hardback. Num Pages: 536 pages, illustrations. BIC Classification: KJE; KJP; KJSA; UDB. Category: (G) General (US: Trade). Dimension: 286 x 225 x 40. Weight in Grams: 1835.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Bonus Books Inc United States
- Number of pages
- 536
- Condition
- New
- SKU
- V9781566251624
- ISBN
- 9781566251624
Hardback
Condition: New
€ 85.62€ 81.69
€ 85.62
€ 81.69
Paperback. Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation. Num Pages: 186 pages, 10 black & white illustrations, 25 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 301.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783834931016
- ISBN
- 9783834931016
Paperback
Condition: New
€ 65.94
€ 65.94
Hardcover. A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 23. Weight in Grams: 454.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780470503805
- ISBN
- 9780470503805
Hardback
Condition: New
€ 27.99€ 23.23
€ 27.99
€ 23.23
Hardcover. Num Pages: 156 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 232 x 160 x 15. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Snow & Associates, Inc.
- Edition
- First Edition, First ed.
- Condition
- New
- SKU
- V9780615372419
- ISBN
- 9780615372419
Hardback
Condition: New
€ 21.99€ 20.20
€ 21.99
€ 20.20
Hardcover. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 147 x 17. Weight in Grams: 352.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 196
- Condition
- New
- SKU
- V9781137306951
- ISBN
- 9781137306951
Hardback
Condition: New
€ 66.34
€ 66.34
Paperback. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJM; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349455294
- ISBN
- 9781349455294
Paperback
Condition: New
€ 65.46
€ 65.46
Hardback. Editor(s): Effert, Detlef. Num Pages: 241 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer Gabler Germany
- Number of pages
- 241
- Condition
- New
- SKU
- V9783834925619
- ISBN
- 9783834925619
Hardback
Condition: New
€ 62.67
€ 62.67
Paperback / so. Editor(s): Effert, Detlef. Num Pages: 241 pages, black & white illustrations, bibliography. BIC Classification: KFFK; KJS. Category: (G) General (US: Trade). Dimension: 242 x 168 x 14. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler Germany
- Number of pages
- 241
- Condition
- New
- SKU
- V9783658005337
- ISBN
- 9783658005337
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Editor(s): Dialogmarketing Verband E V, Deutscher. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 211 x 150 x 17. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783658020385
- ISBN
- 9783658020385
Paperback
Condition: New
€ 71.90
€ 71.90
paperback. Editor(s): Sharma, Dheeraj. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 159 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 411.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2016
- Number of pages
- 159
- Condition
- New
- SKU
- V9783319386942
- ISBN
- 9783319386942
Paperback
Condition: New
€ 127.73
€ 127.73
Hardcover. Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers. Num Pages: 184 pages, biography. BIC Classification: 1FKA; JFFT; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 147 x 357 x 20. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137367099
- ISBN
- 9781137367099
Hardback
Condition: New
€ 47.55
€ 47.55
Hardcover. As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase. Editor(s): Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 238 x 19. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410018
- ISBN
- 9781784410018
Hardback
Condition: New
€ 135.81
€ 135.81
Paperback. Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses. Editor(s): D'Anselmi, Paolo. Num Pages: 231 pages, biography. BIC Classification: KC; KJG; KJJ; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349461288
- ISBN
- 9781349461288
Paperback
Condition: New
€ 65.92
€ 65.92
Paperback. Learn in a week, what the leading experts on customer care learn in a lifetime. Series: Teach Yourself. Num Pages: 128 pages, Diagrams and cartoons throughout. BIC Classification: KJSU; VSC. Category: (G) General (US: Trade). Dimension: 131 x 197 x 11. Weight in Grams: 150.
- Publisher
- John Murray Press
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781444159851
- ISBN
- 9781444159851
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 146
- Condition
- New
- SKU
- V9783642423895
- ISBN
- 9783642423895
Paperback
Condition: New
€ 60.05
€ 60.05
Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
- Publisher
- Nova Science Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634853187
- ISBN
- 9781634853187
Hardback
Condition: New
€ 200.94€ 151.19
€ 200.94
€ 151.19
Hardcover. Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787987527
- ISBN
- 9780787987527
Hardback
Condition: New
€ 26.99€ 22.27
€ 26.99
€ 22.27
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 252
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson New International Edition
- Condition
- New
- SKU
- V9781292040899
- ISBN
- 9781292040899
Paperback
Condition: New
€ 104.30
€ 104.30
Hardcover. An updated guide to help consultants market themselves and their professional services. The authors' proven approach, the "Client-Centered Marketing Approach," provides a road map for finding a consulting niche and then capitalizing on that niche by identifying, qualifying, and landing new business. Num Pages: 288 pages, Illustrations. BIC Classification: KJL; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 162 x 23. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 3rd Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471133926
- ISBN
- 9780471133926
Hardback
Condition: New
€ 53.51€ 46.16
€ 53.51
€ 46.16
Hardcover. Offers tips drawn from the experiences of various marketers, from how to gain the confidence of colleagues on the senior team, to how win customers' trust. This book helps readers discover the techniques that help to set them apart from the crowd and create lasting customer loyalty. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 152 x 27. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Amacom United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9780814409435
- ISBN
- 9780814409435
Hardback
Condition: New
€ 26.99€ 24.72
€ 26.99
€ 24.72
Paperback. Num Pages: 292 pages, 25 black & white illustrations, 28 black & white tables, biography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 391.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 292
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658082208
- ISBN
- 9783658082208
Paperback
Condition: New
€ 66.54
€ 66.54
Hardback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 589.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835009288
- ISBN
- 9783835009288
Hardback
Condition: New
€ 106.88
€ 106.88