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Sales & marketing
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Sales & marketing
Paperback. America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other. Num Pages: 207 pages, biography. BIC Classification: KJC; KJG; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 207
- Condition
- New
- SKU
- V9781349465224
- ISBN
- 9781349465224
Paperback
Condition: New
€ 65.56
€ 65.56
Paperback / so. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 256
- Condition
- New
- SKU
- V9783834915047
- ISBN
- 9783834915047
Paperback
Condition: New
€ 88.71
€ 88.71
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 236 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag United States
- Number of pages
- 236
- Condition
- New
- SKU
- V9783834915184
- ISBN
- 9783834915184
Paperback
Condition: New
€ 88.60
€ 88.60
Paperback. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, D. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFF; JHB; JHMC; KJSU; RGC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349354849
- ISBN
- 9781349354849
Paperback
Condition: New
€ 66.22
€ 66.22
Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.
- Publisher
- Harvard Business School Publishing United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1ST
- Condition
- New
- SKU
- V9781578517749
- ISBN
- 9781578517749
Hardback
Condition: New
€ 37.99€ 34.37
€ 37.99
€ 34.37
Paperback. In this book, economist and evolutionary game theorist Daniel Freidman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other. Num Pages: 266 pages, biography. BIC Classification: KCA; KCZ; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349370511
- ISBN
- 9781349370511
Paperback
Condition: New
€ 41.99€ 34.48
€ 41.99
€ 34.48
Hardcover. Num Pages: 201 pages, biography. BIC Classification: JFD; KJS. Category: (U) Tertiary Education (US: College). Dimension: 242 x 166 x 8. Weight in Grams: 474.
- Publisher
- Palgrave USA United States
- Number of pages
- 201
- Format
- Hardback
- Publication date
- 2004
- Edition
- 2003rd Edition
- Condition
- New
- SKU
- V9781403905192
- ISBN
- 9781403905192
Hardback
Condition: New
€ 100.22
€ 100.22
Paperback. Num Pages: 179 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2003
- Condition
- New
- SKU
- V9781349509775
- ISBN
- 9781349509775
Paperback
Condition: New
€ 83.52
€ 83.52
Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470547991
- ISBN
- 9780470547991
Hardback
Condition: New
€ 89.80
€ 89.80
Hardback. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Num Pages: 264 pages, Illustrations. BIC Classification: JFSP31; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 20. Weight in Grams: 546.
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230378193
- ISBN
- 9780230378193
Hardback
Condition: New
€ 83.86
€ 83.86
Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470844243
- ISBN
- 9780470844243
Hardback
Condition: New
€ 51.57
€ 51.57
Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471495437
- ISBN
- 9780471495437
Hardback
Condition: New
€ 57.93
€ 57.93
Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCM; KCP; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 5. Weight in Grams: 127.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658045142
- ISBN
- 9783658045142
Paperback
Condition: New
€ 70.34
€ 70.34
Hardcover. A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father--and--son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 139 x 18. Weight in Grams: 338.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471718574
- ISBN
- 9780471718574
Hardback
Condition: New
€ 23.99€ 19.44
€ 23.99
€ 19.44
Hardcover. ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470910559
- ISBN
- 9780470910559
Hardback
Condition: New
€ 68.37€ 58.11
€ 68.37
€ 58.11
Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749473563
- ISBN
- 9780749473563
Paperback
Condition: New
€ 33.99€ 31.02
€ 33.99
€ 31.02
Paperback. Presents an international showcase of the most successful digital marketing campaigns in recent history. This title explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 15. Weight in Grams: 410.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Second Edition
- Condition
- New
- SKU
- V9780749469689
- ISBN
- 9780749469689
Paperback
Condition: New
€ 36.99€ 33.25
€ 36.99
€ 33.25
Die Gruppendiskussion in Der Marktforschung. Grundlagen Moderation Aus...
Dammer, Ingo; Szymkowiak, Frank
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JF; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 209.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531133171
- ISBN
- 9783531133171
Paperback
Condition: New
€ 76.52
€ 76.52
Paperback. Editor(s): Wei, Dan. Series: Laws in Emerging Economies. Num Pages: 228 pages, 7 black & white illustrations, 5 colour illustrations, 25 black & white tables, biography. BIC Classification: JPS; KJSM; LBBM; LNAC5. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 361.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 228
- Condition
- New
- SKU
- V9783662511947
- ISBN
- 9783662511947
Paperback
Condition: New
€ 66.13
€ 66.13
Hardcover. Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product. Num Pages: 268 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 29. Weight in Grams: 616.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780471444398
- ISBN
- 9780471444398
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Paperback. Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing. Series: No B. S. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184395
- ISBN
- 9781599184395
Paperback
Condition: New
€ 21.99€ 19.72
€ 21.99
€ 19.72
Paperback. Series: No B. S. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184500
- ISBN
- 9781599184500
Paperback
Condition: New
€ 18.99€ 17.65
€ 18.99
€ 17.65
Paperback. 8 Steps to Spectacular Success Using Goals, Values, Vision, and Rewards. 256 pages. Cateogry: (G) General (US: Trade); (P) Professional & Vocational. BIC Classification: KJS. Dimension: 228 x 153 x 14. Weight: 354.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Career Press
- Edition
- 0th Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781564149916
- ISBN
- 9781564149916
Paperback
Condition: New
€ 18.99€ 16.85
€ 18.99
€ 16.85
Paperback. Explains why some sales letters work and most don't. This title shows how to write copy that any business can use. Num Pages: 240 pages, black & white illustrations. BIC Classification: CBWT; KJS. Category: (G) General (US: Trade). Dimension: 141 x 214 x 17. Weight in Grams: 236.
- Publisher
- Adams Media
- Format
- Paperback
- Publication date
- 2011
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781440511417
- ISBN
- 9781440511417
Paperback
Condition: New
€ 13.99€ 10.81
€ 13.99
€ 10.81