Sales & marketing
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Sales & marketing
Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470945018
- ISBN
- 9780470945018
Paperback
Condition: New
€ 32.99€ 28.62
€ 32.99
€ 28.62
Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 35. Weight in Grams: 798.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001589
- ISBN
- 9783835001589
Paperback
Condition: New
€ 104.67
€ 104.67
Paperback. Die Ergebnisse dieser empirischen Studie auf der Basis von 48 Marken und 95 Transferprodukten aus unterschiedlichen Produktkategorien leisten einen fundierten Beitrag zur Entscheidungsunterstutzung und zur Reduzierung des Flop-Risikos." Series: Marken- Und Produktmanagement. Num Pages: 293 pages, 19 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 293
- Condition
- New
- SKU
- V9783824475384
- ISBN
- 9783824475384
Paperback
Condition: New
€ 79.50
€ 79.50
Hardcover. The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 22. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470503416
- ISBN
- 9780470503416
Hardback
Condition: New
€ 26.99€ 21.99
€ 26.99
€ 21.99
hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 1996th Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780792396499
- ISBN
- 9780792396499
Hardback
Condition: New
€ 193.10
€ 193.10
Paperback / so. Num Pages: 362 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 362
- Condition
- New
- SKU
- V9783824400904
- ISBN
- 9783824400904
Paperback
Condition: New
€ 70.81
€ 70.81
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 265 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 265
- Condition
- New
- SKU
- V9783835003224
- ISBN
- 9783835003224
Paperback
Condition: New
€ 85.94
€ 85.94
hardcover.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Edition
- 1. Auflage
- Number of pages
- 288
- Condition
- New
- SKU
- V9781422117217
- ISBN
- 9781422117217
Hardback
Condition: New
€ 40.99€ 33.41
€ 40.99
€ 33.41
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835003309
- ISBN
- 9783835003309
Paperback
Condition: New
€ 80.61
€ 80.61
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834909299
- ISBN
- 9783834909299
Paperback
Condition: New
€ 91.46
€ 91.46
Paperback. Num Pages: 217 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 351.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Gabler Germany
- Edition
- 2.Aufl. 2000
- Number of pages
- 217
- Condition
- New
- SKU
- V9783409295673
- ISBN
- 9783409295673
Paperback
Condition: New
€ 53.32
€ 53.32
paperback. Series: Unternehmensfuhrung Und Marketing. Num Pages: 266 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 463.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 1995th Edition
- Number of pages
- 266
- Condition
- New
- SKU
- V9783409136907
- ISBN
- 9783409136907
Paperback
Condition: New
€ 70.54
€ 70.54
Paperback / so. Series: Studienreihe Betrieb Und Markt. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 7. Weight in Grams: 191.
- Format
- Paperback
- Publication date
- 1964
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663127024
- ISBN
- 9783663127024
Paperback
Condition: New
€ 68.95
€ 68.95
Paperback. Gunther Wobser systematisiert bisherige Forschungsansatze, zeigt Vor- und Nachteile der Kooperation fur Hersteller und Anwender sowie inhaltliche Fragestellungen auf und verdichtet sie in seinem Konzept der internetbasierten Kooperation." Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 248 pages, 3 black & white illustrations, 21 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 248
- Condition
- New
- SKU
- V9783824478354
- ISBN
- 9783824478354
Paperback
Condition: New
€ 90.62
€ 90.62
Hardcover. How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 34. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470827413
- ISBN
- 9780470827413
Hardback
Condition: New
€ 34.60
€ 34.60
Paperback. Series: Marken- und Produktmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 309.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004894
- ISBN
- 9783835004894
Paperback
Condition: New
€ 101.92
€ 101.92
Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9780471350200
- ISBN
- 9780471350200
Hardback
Condition: New
€ 191.48
€ 191.48
Paperback. Num Pages: 304 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 155 x 16. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Wolters-Noordhoff B.V. Netherlands
- Number of pages
- 304
- Condition
- New
- SKU
- V9789020704600
- ISBN
- 9789020704600
Paperback
Condition: New
€ 64.87
€ 64.87
Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche
Habann, Frank; Huber, Frank; Nienstedt, Heinz...
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834912282
- ISBN
- 9783834912282
Paperback
Condition: New
€ 73.92
€ 73.92
Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 313
- Condition
- New
- SKU
- V9780875848891
- ISBN
- 9780875848891
Hardback
Condition: New
€ 26.99€ 25.21
€ 26.99
€ 25.21
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1979
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531028736
- ISBN
- 9783531028736
Paperback
Condition: New
€ 69.75
€ 69.75
Hardcover. Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. Editor(s): Hakansson, Hakan; Harrison, Debbie; Waluszewski, Alexandra. Num Pages: 294 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 22. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 294
- Condition
- New
- SKU
- V9780470021477
- ISBN
- 9780470021477
Hardback
Condition: New
€ 75.17
€ 75.17
Paperback. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 212 x 134 x 13. Weight in Grams: 290. A Revolutionary Training Manual Guaranteed to Improve Your Skills and Boost Your Net Worth. 256 pages, Illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 212 x 134 x 13. Weight: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Career Press
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601632418
- ISBN
- 9781601632418
Paperback
Condition: New
€ 20.99€ 19.29
€ 20.99
€ 19.29
Paperback. Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27. Num Pages: 340 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 25. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 340
- Condition
- New
- SKU
- V9780470868508
- ISBN
- 9780470868508
Paperback
Condition: New
€ 33.28
€ 33.28