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Sales & marketing
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Sales & marketing
Paperback. From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Num Pages: 224 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 191 x 16. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471486947
- ISBN
- 9780471486947
Paperback
Condition: New
€ 51.99€ 40.17
€ 51.99
€ 40.17
Hardback. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118935620
- ISBN
- 9781118935620
Hardback
Condition: New
€ 34.64
€ 34.64
Hardcover. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. Num Pages: 462 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 31. Weight in Grams: 928.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 464
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470710401
- ISBN
- 9780470710401
Hardback
Condition: New
€ 56.06
€ 56.06
Hardcover. REALTOR(r) Magazine's most popular issue, issued each March, offers how-to lists, worksheets, and checklists on all of the most critical aspects of residential real estate sales: prospecting, selling, negotiating, and legal considerations. Editor(s): Spira, Christina Hoffmann. Num Pages: 272 pages, black & white illustrations. BIC Classification: KFFR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470096895
- ISBN
- 9780470096895
Hardback
Condition: New
€ 38.99€ 30.67
€ 38.99
€ 30.67
Paperback. Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing organisations, and how they can address the disruption of new technology, media channels and consumer trends. Num Pages: 192 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479756
- ISBN
- 9780749479756
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15
Paperback. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 18. Weight in Grams: 386.
- Publisher
- New York University Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780814763346
- ISBN
- 9780814763346
Paperback
Condition: New
€ 32.99€ 29.73
€ 32.99
€ 29.73
hardcover. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 23. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 256
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780814763339
- ISBN
- 9780814763339
Hardback
Condition: New
€ 92.06
€ 92.06
Paperback. Num Pages: 160 pages, 498 color photos. BIC Classification: KJSA; WC. Category: (G) General (US: Trade). Dimension: 277 x 215 x 13. Weight in Grams: 784.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Schiffer Publishing Ltd United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780764313271
- ISBN
- 9780764313271
Paperback
Condition: New
€ 37.99€ 25.30
€ 37.99
€ 25.30
Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479596
- ISBN
- 9780749479596
Paperback
Condition: New
€ 26.99€ 23.78
€ 26.99
€ 23.78
Hardcover. *Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. * While the stereotypical salesperson talks to and takes from their customers, Mr. Shmooze connects with and gives to his, proving that relationships are the key to long-term success in business. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 224 x 149 x 14. Weight in Grams: 240.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 98
- Condition
- New
- SKU
- V9780470874363
- ISBN
- 9780470874363
Hardback
Condition: New
€ 24.99€ 18.58
€ 24.99
€ 18.58
Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 144
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071467858
- ISBN
- 9780071467858
Paperback
Condition: New
€ 18.99€ 15.15
€ 18.99
€ 15.15
Paperback. Explains how to put the author's winning techniques into action. This book helps you find tried and tested advice on how to: get a sale when you are not the cheapest; beat the competition; turn your customer into an ambassador; build a positive attitude that gets results; close a sale. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 16. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780749466312
- ISBN
- 9780749466312
Paperback
Condition: New
€ 30.99€ 25.68
€ 30.99
€ 25.68
Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292139043
- ISBN
- 9781292139043
Paperback
Condition: New
€ 19.99€ 15.91
€ 19.99
€ 15.91
Sheppard's British Isles, 29th Edition: A Directory of Antiquarian and...
Richard Joseph Publishers Ltd (Ed.)
Hardcover. Editor(s): Richard Joseph Publishers Ltd. Num Pages: 480 pages. BIC Classification: 1DB; GBCR; KJS; WCS. Category: (G) General (US: Trade). Dimension: 234 x 166 x 32. Weight in Grams: 808. 480pp.
- Condition
- Used, Like New
- Publisher
- Richard Joseph Publishers Ltd
- Number of pages
- 480
- Format
- Hardback
- Publication date
- 2006
- Edition
- 29th UK ed.
- SKU
- KEX0193998
- ISBN
- 9781872699844
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Routledge Library Editions: Advertising. Num Pages: 144 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 8. Weight in Grams: 267.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 144
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138977846
- ISBN
- 9781138977846
Paperback
Condition: New
€ 50.91€ 33.76
€ 50.91
€ 33.76
Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470260692
- ISBN
- 9780470260692
Hardback
Condition: New
€ 31.99€ 24.88
€ 31.99
€ 24.88
Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 220
- Format
- Hardback
- Publication date
- 2002
- Condition
- New
- SKU
- V9788763000949
- ISBN
- 9788763000949
Hardback
Condition: New
€ 30.99€ 22.26
€ 30.99
€ 22.26
Hardcover. Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 21. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470164938
- ISBN
- 9780470164938
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 18. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781906465223
- ISBN
- 9781906465223
Paperback
Condition: New
€ 20.99€ 18.28
€ 20.99
€ 18.28
Paperback. Covers the key aspects of free agency, from finding and using business advice to researching the market for your skills, and from managing your cash flow to selling yourself. This title includes a glossary of key concepts and a comprehensive resources guide. It is suitable for people who need to master business thinking and practice quickly. Series: ExpressExec S. Num Pages: 112 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 175 x 126 x 9. Weight in Grams: 106.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 112
- Condition
- New
- SKU
- V9781841123097
- ISBN
- 9781841123097
Paperback
Condition: New
€ 15.99€ 13.59
€ 15.99
€ 13.59
Paperback. Your personalized guide to sales and selling. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 189 x 15. Weight in Grams: 438.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Murray Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781444796155
- ISBN
- 9781444796155
Paperback
Condition: New
€ 17.99€ 13.39
€ 17.99
€ 13.39
Paperback. Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 175 x 210 x 12. Weight in Grams: 264.
- Publisher
- Flame Tree Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- New
- Condition
- New
- SKU
- V9781783613984
- ISBN
- 9781783613984
Paperback
Condition: New
€ 10.99€ 9.63
€ 10.99
€ 9.63
Paperback. This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Num Pages: 104 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 157 x 234 x 7. Weight in Grams: 190.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 104
- Condition
- New
- SKU
- V9780787950828
- ISBN
- 9780787950828
Paperback
Condition: New
€ 27.19
€ 27.19
Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470888018
- ISBN
- 9780470888018
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24