.png){kind=logo}
Sales & marketing
Results 793 - 816 of 3940
Sales & marketing
Hardback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 256 pages, 11 graphs, 5 colour tables, 11 figures. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 237 x 22. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137479556
- ISBN
- 9781137479556
Hardback
Condition: New
€ 30.99€ 27.65
€ 30.99
€ 27.65
Paperback. Based on an extensive national survey of workers and four separate industry-specific surveys, Generations and Work will examine and provide answers to the most common issues and problems of multi generational work by assessing differences and commonalities between and among generations. Num Pages: 276 pages, biography. BIC Classification: KJC; KJG; KJM; KJMV2; KJSM; KJWB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 276
- Condition
- New
- SKU
- V9781349468423
- ISBN
- 9781349468423
Paperback
Condition: New
€ 127.10
€ 127.10
Paperback. The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. Editor(s): Lewis, Barbara R.; Littler, Dale. Num Pages: 288 pages, 0. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 174 x 15. Weight in Grams: 504.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- New Ed
- Number of pages
- 288
- Condition
- New
- SKU
- V9780631214854
- ISBN
- 9780631214854
Paperback
Condition: New
€ 44.99€ 34.68
€ 44.99
€ 34.68
Paperback. The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. Num Pages: 524 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 27. Weight in Grams: 940.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470010952
- ISBN
- 9780470010952
Paperback
Condition: New
€ 71.90
€ 71.90
Paperback. Num Pages: 204 pages, 4 black & white illustrations, biography. BIC Classification: AB; ASD; HRAM; HRLK; JHBL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9781349499236
- ISBN
- 9781349499236
Paperback
Condition: New
€ 65.56
€ 65.56
Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119308065
- ISBN
- 9781119308065
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Toward an Integrative Explanation of Corporate Financial Performance
Capon, Noel; Farley, John U.; Hoenig, S.
Paperback. Num Pages: 405 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 21. Weight in Grams: 592.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 405
- Condition
- New
- SKU
- V9789401062626
- ISBN
- 9789401062626
Paperback
Condition: New
€ 195.34
€ 195.34
Hardcover. The Physics of Brand is an exploration of how brands evolve in time and space. Num Pages: 192 pages, 90 colour illustrations. BIC Classification: AKC; KJS. Category: (G) General (US: Trade). Dimension: 213 x 261 x 18. Weight in Grams: 824.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- HOW Books
- Condition
- New
- SKU
- V9781440342677
- ISBN
- 9781440342677
Hardback
Condition: New
€ 35.99€ 31.49
€ 35.99
€ 31.49
Paperback. This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people living in a virtual anarchy; showing evil actions and rules exist from an economic perspective. Non-instrumental violence has economic effects and inciting people to fight are not overcome in time. Num Pages: 271 pages, biography. BIC Classification: KCA; KCB; KCC; KCK; KJS; UYZG. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781349448388
- ISBN
- 9781349448388
Paperback
Condition: New
€ 127.06
€ 127.06
Paperback / so. Num Pages: 254 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 1939
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9783663198215
- ISBN
- 9783663198215
Paperback
Condition: New
€ 72.14
€ 72.14
Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Physica-Verlag United States
- Condition
- New
- SKU
- V9783790806014
- ISBN
- 9783790806014
Paperback
Condition: New
€ 73.25
€ 73.25
Hardcover. A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. Series: Wiley and SAS Business Series. Num Pages: 304 pages, Illustrations, maps. BIC Classification: KJSP; KJSU; KNTT. Category: (P) Professional & Vocational. Dimension: 160 x 235 x 26. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470647547
- ISBN
- 9780470647547
Hardback
Condition: New
€ 59.34€ 50.94
€ 59.34
€ 50.94
Paperback. Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Num Pages: 193 pages, 5 black & white illustrations, biography. BIC Classification: JFFS; KJC; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781349462186
- ISBN
- 9781349462186
Paperback
Condition: New
€ 126.26
€ 126.26
Hardcover. As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 283 x 221 x 17. Weight in Grams: 988.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118457474
- ISBN
- 9781118457474
Hardback
Condition: New
€ 51.57
€ 51.57
Hardback. Editor(s): Kline, Carol. Num Pages: 182 pages, 3 black & white illustrations, 3 colour illustrations, biography. BIC Classification: JFC; KJS; RNU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 182
- Condition
- New
- SKU
- V9783319498515
- ISBN
- 9783319498515
Hardback
Condition: New
€ 138.21
€ 138.21
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910622
- ISBN
- 9783834910622
Paperback
Condition: New
€ 89.35
€ 89.35
Hardback. Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. Num Pages: 416 pages. BIC Classification: KJS; TVT. Category: (P) Professional & Vocational. Dimension: 250 x 177 x 24. Weight in Grams: 954.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- John Wiley and Sons Ltd
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118845509
- ISBN
- 9781118845509
Hardback
Condition: New
€ 131.45
€ 131.45
Paperback / so. Mit einem Geleitwort von Univ.-Prof. Dr. Bernd Gunter" Num Pages: 498 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 756.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 498
- Condition
- New
- SKU
- V9783834924339
- ISBN
- 9783834924339
Paperback
Condition: New
€ 96.58
€ 96.58
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 406 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 558.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 406
- Condition
- New
- SKU
- V9783658101374
- ISBN
- 9783658101374
Paperback
Condition: New
€ 84.23
€ 84.23
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834939890
- ISBN
- 9783834939890
Paperback
Condition: New
€ 76.86
€ 76.86
Paperback / so. Series: Entrepreneurship. Num Pages: 356 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 356
- Condition
- New
- SKU
- V9783835008458
- ISBN
- 9783835008458
Paperback
Condition: New
€ 89.75
€ 89.75
Paperback. Editor(s): Machado, Carolina. Series: Management and Industrial Engineering. Num Pages: 153 pages, 2 black & white illustrations, biography. BIC Classification: KCD; KJSM; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 153
- Condition
- New
- SKU
- V9783319358109
- ISBN
- 9783319358109
Paperback
Condition: New
€ 126.29
€ 126.29
Paperback. Offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. This book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity. Series: PR in Practice. Num Pages: 376 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 20. Weight in Grams: 560.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749468422
- ISBN
- 9780749468422
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834935786
- ISBN
- 9783834935786
Paperback
Condition: New
€ 55.91
€ 55.91