Sales & marketing
Results 841 - 864 of 2509
Sales & marketing
Paperback. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220.
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reissue
- Condition
- New
- SKU
- V9780060745813
- ISBN
- 9780060745813
Paperback
Condition: New
€ 17.99€ 17.41
€ 17.99
€ 17.41
paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley
- Condition
- New
- SKU
- 9781841120638
- ISBN
- 9781841120638
Paperback
Condition: New
€ 19.99€ 16.29
€ 19.99
€ 16.29
Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Publisher
- W. W. Norton & Company
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393249132
- ISBN
- 9780393249132
Hardback
Condition: New
€ 32.99€ 27.63
€ 32.99
€ 27.63
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 297.72
€ 297.72
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.80€ 56.56
€ 61.80
€ 56.56
Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214229
- ISBN
- 9780631214229
Hardback
Condition: New
€ 106.05
€ 106.05
Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214236
- ISBN
- 9780631214236
Paperback
Condition: New
€ 44.99€ 44.53
€ 44.99
€ 44.53
Paperback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 254 x 180 x 15. Weight in Grams: 650.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Career Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781564149527
- ISBN
- 9781564149527
Paperback
Condition: New
€ 20.99€ 20.17
€ 20.99
€ 20.17
Hardback. Optimal control and differential games attracts strong interest from researchers involved in dynamical problems and models in management science. Covering a range of problems in management science, this volume explores the application of these methodologies to contemporary and classical decision problems in management sciences and economics. Editor(s): Zaccour, Georges. Series: Advances in Computational Management Science. Num Pages: 238 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 238
- Condition
- New
- SKU
- V9781402071539
- ISBN
- 9781402071539
Hardback
Condition: New
€ 128.15
€ 128.15
Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780761922537
- ISBN
- 9780761922537
Paperback
Condition: New
€ 138.82
€ 138.82
Paperback. Gerd Wilger entwickelt einen Entscheidungsrahmen der Mehrpersonen-Preisdifferenzierung, in den okonomische, verhaltenswissenschaftliche und preispsychologische Aspekte einfliessen. Besonderen Wert legt er auf die Messung der Zahlungsbereitschaft und der Preissensitivitat von Gruppen." Num Pages: 328 pages, 79 black & white illustrations, 28 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 328
- Condition
- New
- SKU
- V9783824480555
- ISBN
- 9783824480555
Paperback
Condition: New
€ 85.80
€ 85.80
Paperback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 556.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834906113
- ISBN
- 9783834906113
Paperback
Condition: New
€ 97.26
€ 97.26
Paperback / so. Num Pages: 191 pages, black & white illustrations, bibliography. BIC Classification: JNA; JNR; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 1941
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 191
- Condition
- New
- SKU
- V9783663125990
- ISBN
- 9783663125990
Paperback
Condition: New
€ 69.59
€ 69.59
Paperback. Gernot Grafe identifiziert die aus der Perspektive der Nachfrager relevanten Informationsqualitatskriterien und zeigt Verkaufern im Internet Strategien fur die Informationsbereitstellung auf. Kaufer konnen mit dem Wissen uber diese Strategien das Verhalten der Verkaufer antizipieren und sich vor betrugerischen Transaktionen schutzen." Series: Business-to-Business-Marketing. Num Pages: 240 pages, 6 black & white illustrations, 18 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824483501
- ISBN
- 9783824483501
Paperback
Condition: New
€ 79.77
€ 79.77
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834908834
- ISBN
- 9783834908834
Paperback
Condition: New
€ 91.70
€ 91.70
Paperback / so. Series: Npo-Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005723
- ISBN
- 9783835005723
Paperback
Condition: New
€ 86.04
€ 86.04
perfect. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 499.
- Publication date
- 1991
- Publisher
- Physica Germany
- Edition
- 2., überarb. u. erw.
- Condition
- New
- SKU
- V9783790805598
- ISBN
- 9783790805598
Paperback
Condition: New
€ 60.33
€ 60.33
Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 642
- Condition
- New
- SKU
- V9780471975137
- ISBN
- 9780471975137
Paperback
Condition: New
€ 77.17
€ 77.17
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9783834923233
- ISBN
- 9783834923233
Hardback
Condition: New
€ 65.36€ 42.24
€ 65.36
€ 42.24
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 239 x 170 x 15. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834931719
- ISBN
- 9783834931719
Paperback
Condition: New
€ 59.37
€ 59.37
Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841122311
- ISBN
- 9781841122311
Paperback
Condition: New
€ 13.99€ 12.57
€ 13.99
€ 12.57
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824405268
- ISBN
- 9783824405268
Paperback
Condition: New
€ 75.01
€ 75.01
hardcover. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2001st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780792373247
- ISBN
- 9780792373247
Hardback
Condition: New
€ 193.33
€ 193.33
Paperback.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9781907794513
- ISBN
- 9781907794513
Paperback
Condition: New
€ 17.99€ 14.50
€ 17.99
€ 14.50