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Sales & marketing

Results 841 - 864 of 1151

Sales & marketing

Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
Publisher
Phaidon Press
Format
Paperback
Publication date
2003
Edition
01st Edition
Condition
New
SKU
V9780714843377
ISBN
9780714843377
Paperback
Condition: New

€ 13.99
€ 11.05

Paperback. Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups. Num Pages: 368 pages, forms. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 188 x 23. Weight in Grams: 660.
Format
Paperback
Publication date
2002
Publisher
Wiley
Edition
1st Edition
Condition
New
SKU
V9780471497707
ISBN
9780471497707
Paperback
Condition: New

€ 62.79

Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780857027870
ISBN
9780857027870
Paperback
Condition: New

€ 78.14
€ 49.94

Paperback. Num Pages: 200 pages. BIC Classification: KJC; KJMV; KJMV2; KJMV7; KJSP; KJT; KJU; KJVN. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. Weight in Grams: 367.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781138247437
ISBN
9781138247437
Paperback
Condition: New

€ 71.73

Paperback. Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
336
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470637623
ISBN
9780470637623
Paperback
Condition: New

€ 30.99
€ 24.03

Hardback. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396.
Publisher
Troubador Publishing
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784621926
ISBN
9781784621926
Hardback
Condition: New

€ 24.99
€ 18.50

Hardcover. The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470639337
ISBN
9780470639337
Hardback
Condition: New

€ 30.99
€ 24.10

Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473627550
ISBN
9781473627550
Paperback
Condition: New

€ 15.99
€ 11.88

Paperback. In Creating a Million--Dollar--a--Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 15. Weight in Grams: 234.
Format
Paperback
Publication date
2006
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470045497
ISBN
9780470045497
Paperback
Condition: New

€ 26.99
€ 22.02

Paperback. Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring. Num Pages: 320 pages, Ill. BIC Classification: KJS; KN. Category: (P) Professional & Vocational. Dimension: 235 x 179 x 19. Weight in Grams: 540.
Format
Paperback
Publication date
2000
Publisher
John Wiley and Sons Ltd Dublin, Ireland
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780471853251
ISBN
9780471853251
Paperback
Condition: New

€ 56.06

Hardback. Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. Num Pages: 248 pages, figures, references, bibliography, index. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 19. Weight in Grams: 518.
Format
Hardback
Publication date
1999
Publisher
John Wiley & Sons Inc New York
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471986218
ISBN
9780471986218
Hardback
Condition: New

€ 63.90

Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJP; KJSU. Category: (U) Tertiary Education (US: College). Dimension: 205 x 252 x 7. Weight in Grams: 386.
Publisher
Pearson Education (US) United States
Number of pages
240
Format
Paperback
Publication date
2013
Edition
6th Edition
Condition
New
SKU
V9780133056259
ISBN
9780133056259
Paperback
Condition: New

€ 166.26

Paperback. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. Num Pages: 256 pages. BIC Classification: JFD; JPVL; JPVN; KJSP. Category: (G) General (US: Trade). Dimension: 217 x 135 x 22. Weight in Grams: 282.
Publisher
Biteback Publishing
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781849549981
ISBN
9781849549981
Paperback
Condition: New

€ 17.99
€ 14.20

Hardback. Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118883433
ISBN
9781118883433
Hardback
Condition: New

€ 30.99
€ 22.02

Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
Publisher
John Wiley & Sons Inc United States
Number of pages
238
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118131367
ISBN
9781118131367
Hardback
Condition: New

€ 32.99
€ 32.50

paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
Format
Paperback
Publication date
2005
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780749443368
ISBN
9780749443368
Paperback
Condition: New

€ 44.99
€ 39.81

Hardcover. How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. Num Pages: 288 pages, illustrations. BIC Classification: KJS; KNV. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 20. Weight in Grams: 552.
Publisher
John Wiley & Sons Inc United States
Number of pages
352
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118756317
ISBN
9781118756317
Hardback
Condition: New

€ 33.99
€ 26.68

Paperback. This work takes a systematic look at Internet marketing models to show how companies can organise their business and where their sources of revenue arise. Case studies highlight optimum routes to competitive advantage via the Internet. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 16. Weight in Grams: 434.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780471498407
ISBN
9780471498407
Paperback
Condition: New

€ 70.18

Paperback. Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 178 x 20. Weight in Grams: 538.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
348
Format
Paperback
Publication date
2005
Edition
Revised
Condition
New
SKU
V9781841124681
ISBN
9781841124681
Paperback
Condition: New

€ 33.99
€ 26.88

Paperback. Intends to bridge the gap between what managers actually do and organizational strategies. This book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms. Series: Sage Strategy Series. Num Pages: 216 pages, 1, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 13. Weight in Grams: 320.
Format
Paperback
Publication date
2005
Publisher
SAGE Publications Inc United States
Number of pages
216
Condition
New
Edition
First Edition
SKU
V9780761944386
ISBN
9780761944386
Paperback
Condition: New

€ 53.13

Paperback. Online marketing just got sexier From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website. Karen Hanton, MBE, founder of toptable. Num Pages: 274 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 173 x 209 x 21. Weight in Grams: 428.
Format
Paperback
Publication date
2011
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
274
Condition
New
SKU
V9780857082428
ISBN
9780857082428
Paperback
Condition: New

€ 17.99
€ 15.43

Paperback. This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 147 x 18. Weight in Grams: 280. Get Brilliant Results Fast. 216 pages. This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU. Dimension: 216 x 147 x 18. Weight: 282.
Publisher
Crimson Publishing
Number of pages
216
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781854584823
ISBN
9781854584823
Paperback
Condition: New

€ 17.99
€ 13.47

Paperback. Meet the characters from the hit BBC series, Beck. The fifth book in the classic Martin Beck detective series from the 1960s - the novels that shaped the future of Scandinavian crime writing. Series: The Martin Beck Series. Num Pages: 288 pages. BIC Classification: JPQB; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 197 x 129 x 20. Weight in Grams: 230.
Publisher
HarperCollins Publishers
Number of pages
288
Format
Paperback
Publication date
2011
Edition
(Reissue)
Condition
New
SKU
V9780007439157
ISBN
9780007439157
Paperback
Condition: New

€ 13.99
€ 10.70

Hardcover. Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 20. Weight in Grams: 392.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9781118785935
ISBN
9781118785935
Hardback
Condition: New

€ 25.99
€ 21.24

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