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Sales & marketing

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Sales & marketing

Paperback. Your personalized guide to sales and selling. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 189 x 15. Weight in Grams: 438.
Format
Paperback
Publication date
2015
Publisher
John Murray Press
Edition
1st Edition
Condition
New
SKU
V9781444796155
ISBN
9781444796155
Paperback
Condition: New

€ 17.99
€ 13.31

Paperback. Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 175 x 210 x 12. Weight in Grams: 264.
Publisher
Flame Tree Publishing
Format
Paperback
Publication date
2015
Edition
New
Condition
New
SKU
V9781783613984
ISBN
9781783613984
Paperback
Condition: New

€ 10.99
€ 9.65

Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2003
Edition
Reprint
Condition
New
SKU
V9780071418713
ISBN
9780071418713
Paperback
Condition: New

€ 24.99
€ 18.65

Hardcover.
Format
Hardback
Publication date
2009
Publisher
Kogan Page Ltd United Kingdom
Number of pages
194
Condition
New
SKU
V9780749455071
ISBN
9780749455071
Hardback
Condition: New

€ 49.95

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609419
ISBN
9781473609419
Paperback
Condition: New

€ 14.99
€ 11.90

Paperback. Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships. Num Pages: 192 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 155 x 231 x 14. Weight in Grams: 306.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2011
Edition
3rd Edition
Condition
New
SKU
V9780749462901
ISBN
9780749462901
Paperback
Condition: New

€ 43.99
€ 39.85

Paperback. Rejecting manipulative tactics and emphasizing "process", this book presents the idea of selling as a joint venture and introduces the influential concept of 'Win-Win'. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 231 x 21. Weight in Grams: 442.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2011
Edition
3rd Revised
Condition
New
SKU
V9780749462949
ISBN
9780749462949
Paperback
Condition: New

€ 43.99
€ 39.83

Paperback. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Cornerstone
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781847941435
ISBN
9781847941435
Paperback
Condition: New

€ 17.99
€ 13.47

paperback. Filled with specific defusing tactics and key behavioral insights, this new edition shows how to reduce stress, find the right words to say, and handle hostile customers with ease and confidence. Series: Perfect Phrases Series. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 203 x 132 x 16. Weight in Grams: 236.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780071745062
ISBN
9780071745062
Paperback
Condition: New

€ 21.99
€ 17.75

Paperback. BIC Classification: APF; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2018
Edition
1st Edition
Condition
New
SKU
V9781138916456
ISBN
9781138916456
Paperback
Condition: New

€ 47.09

Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
336
Format
Paperback
Publication date
2003
Edition
2nd Edition
Condition
New
SKU
V9780658020995
ISBN
9780658020995
Paperback
Condition: New

€ 31.99
€ 22.90

Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
Format
Paperback
Publication date
2011
Publisher
Crimson Publishing
Edition
2nd edition
Number of pages
176
Condition
New
SKU
V9781854585622
ISBN
9781854585622
Paperback
Condition: New

€ 17.99
€ 13.49

Paperback. .
Publisher
Cambridge University Press United Kingdom
Number of pages
295
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780521124324
ISBN
9780521124324
Paperback
Condition: New

€ 37.62

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9781138919525
ISBN
9781138919525
Paperback
Condition: New

€ 143.59

Paperback. This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates. Num Pages: 334 pages, 14 halftones. BIC Classification: JFD; JH; KJSA; KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 144 x 223 x 21. Weight in Grams: 458.
Format
Paperback
Publication date
2003
Publisher
The University of Chicago Press United States
Edition
New
Number of pages
334
Condition
New
SKU
V9780226389172
ISBN
9780226389172
Paperback
Condition: New

€ 34.99
€ 27.98

Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
Publisher
Oxford University Press
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780198749912
ISBN
9780198749912
Paperback
Condition: New

€ 13.99
€ 13.40

Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
Format
Paperback
Publication date
2009
Publisher
Simon & Schuster United States
Number of pages
384
Condition
New
SKU
V9781439144633
ISBN
9781439144633
Paperback
Condition: New

€ 19.99
€ 19.04

Paperback. Num Pages: 304 pages. BIC Classification: BGB; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 150 x 25. Weight in Grams: 454.
Number of pages
304
Publisher
Atlantic Books United Kingdom
Format
Paperback
Publication date
2014
Edition
Reprint
Condition
New
SKU
V9780857890047
ISBN
9780857890047
Paperback
Condition: New

€ 21.99
€ 16.17

Paperback.
Publisher
LID Publishing United Kingdom
Number of pages
192
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781907794452
ISBN
9781907794452
Paperback
Condition: New

€ 17.99
€ 14.52

Paperback. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318.
Publisher
Unbound
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781783520831
ISBN
9781783520831
Paperback
Condition: New

€ 19.99
€ 19.29

Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
Format
Paperback
Publication date
2015
Publisher
Entrepreneur Press United States
Edition
2nd Edition
Number of pages
324
Condition
New
SKU
V9781599185590
ISBN
9781599185590
Paperback
Condition: New

€ 21.30

Hardcover. Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service. Num Pages: 176 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 18. Weight in Grams: 350.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
176
Format
Hardback
Publication date
2009
Edition
Reprint
Condition
New
SKU
V9780470457993
ISBN
9780470457993
Hardback
Condition: New

€ 33.99
€ 24.47

Paperback. Num Pages: 204 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 264 x 216 x 17. Weight in Grams: 572.
Publisher
BIS Publishers
Format
Paperback
Publication date
2016
Condition
New
SKU
V9789063694340
ISBN
9789063694340
Paperback
Condition: New

€ 40.99
€ 29.48

Paperback. A practical textbook for marketing professionals, senior executives in business, students at both undergraduate and MBA level and those studying for the Chartered Institute of Marketing Diploma. Haywood uses real business examples to illustrate successes and failures in the field. Num Pages: 240 pages. BIC Classification: KJMV7; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 406. "Includes bibliographical references and index. Commissioning organisation: Roger Haywood ; foreword by Steve Cuthbert. viii, 227 p. 24 cm. Paperback. As new." Keywords: "Business, Finance & Law - Sales & Marketing - Marketing Management,Business, Finance & Law - Sales & Marketing - Public Relations,Subjec"
Condition
Used, Like New
Publisher
Palgrave Macmillan Dublin, Ireland
Number of pages
240
Format
Paperback
Publication date
1997
Edition
1998th Edition
SKU
KEX0163907
ISBN
9780333684771
Paperback
Condition: Used, Like New

€ 32.99
€ 4.99

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