Sales & marketing
Results 697 - 720 of 1357
Sales & marketing
Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138923744
- ISBN
- 9781138923744
Paperback
Condition: New
€ 94.88
€ 94.88
Paperback. Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992. Num Pages: 608 pages, halftones. BIC Classification: 1KBB; 3JJP; JPHF; JPVL; KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 204 x 135 x 30. Weight in Grams: 453.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Oxford University Press Inc United States
- Edition
- 3 Rev ed
- Number of pages
- 608
- Condition
- New
- SKU
- V9780195089424
- ISBN
- 9780195089424
Paperback
Condition: New
€ 38.46
€ 38.46
Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781412917988
- ISBN
- 9781412917988
Paperback
Condition: New
€ 141.68
€ 141.68
Hardcover. In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 26. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470920107
- ISBN
- 9780470920107
Hardback
Condition: New
€ 29.99€ 23.81
€ 29.99
€ 23.81
Hardback. A guide providing hands-on value to frontline salespeople as well as sales managers and executives. It shows how to streamline the sales process by understanding buyers, their situations and their needs; supplying mutually defined solutions to customers' recognized problems; gaining access to decision makers; and controlling the buying process. Num Pages: 300 pages, 90 charts, tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 193 x 28. Weight in Grams: 820.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071435390
- ISBN
- 9780071435390
Hardback
Condition: New
€ 37.99€ 34.23
€ 37.99
€ 34.23
Hardback. Buyer behavior has changed the marketplace, and sellers must adapt to survive
The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 21. Weight in Grams: 428.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118872420
- ISBN
- 9781118872420
Hardback
Condition: New
€ 35.99€ 28.46
€ 35.99
€ 28.46
Paperback. .
- Publisher
- Hothive Books United Kingdom
- Number of pages
- 56
- Format
- Paperback
- Publication date
- 2010
- Edition
- First Edition
- Condition
- New
- SKU
- V9781906316686
- ISBN
- 9781906316686
Paperback
Condition: New
€ 8.99€ 5.50
€ 8.99
€ 5.50
Hardcover. "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr. Num Pages: 352 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 30. Weight in Grams: 556.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470142516
- ISBN
- 9780470142516
Hardback
Condition: New
€ 33.99€ 24.39
€ 33.99
€ 24.39
Paperback. .
- Publisher
- Hothive Books United Kingdom
- Number of pages
- 56
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781906316778
- ISBN
- 9781906316778
Paperback
Condition: New
€ 8.99€ 7.83
€ 8.99
€ 7.83
paperback. Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. Num Pages: 192 pages, cases & exhibits. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 192 x 11. Weight in Grams: 262.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780765622617
- ISBN
- 9780765622617
Paperback
Condition: New
€ 91.99
€ 91.99
Hardback. Kelsey Young is an optimistic but disillusioned sales associate working her way through college. Her world opens up when one of her professors challenges her to create a culture of service at her workplace by putting the five components of Legendary Service into practice. Num Pages: 176 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 18. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780071819046
- ISBN
- 9780071819046
Hardback
Condition: New
€ 26.99€ 23.33
€ 26.99
€ 23.33
Paperback. Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. Series: Fundamentals. Num Pages: 184 pages, 200. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 230 x 203 x 14. Weight in Grams: 684.
- Publisher
- AVA Publishing
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9782940411566
- ISBN
- 9782940411566
Paperback
Condition: New
€ 36.99€ 33.73
€ 36.99
€ 33.73
Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
- Publisher
- Portfolio
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780241004449
- ISBN
- 9780241004449
Paperback
Condition: New
€ 26.99€ 20.15
€ 26.99
€ 20.15
Paperback. With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Series: The One Minute Manager. Num Pages: 160 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 196 x 129 x 11. Weight in Grams: 98.
- Publisher
- Harper
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2011
- Edition
- New edition
- Condition
- New
- SKU
- V9780006530695
- ISBN
- 9780006530695
Paperback
Condition: New
€ 13.99€ 10.58
€ 13.99
€ 10.58
Hardcover. Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models. Editor(s): Lawrence, Kenneth D.; Klimberg, Ronald K. Series Editor(s): Lawrence, Kenneth D. Series: Advances in Business and Management Forecasting. Num Pages: 208 pages, Illustrations. BIC Classification: KJMD; KJMV1; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 208
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857249593
- ISBN
- 9780857249593
Hardback
Condition: New
€ 124.20
€ 124.20
Paperback. From schools advertizing McDonald's, Nike, and Shell oil to students suspended for wearing Pepsi t-shirts on Coke day, this book sifts through a range of incidents to reveal how the rising corporatization of public schools needs to be understood as part of a broader attack on the public sector. Series: Culture and Politics Series. Num Pages: 160 pages. BIC Classification: JNK; KJSA. Category: (G) General (US: Trade). Dimension: 227 x 149 x 12. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780742501027
- ISBN
- 9780742501027
Paperback
Condition: New
€ 60.16
€ 60.16
Hardcover. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119145875
- ISBN
- 9781119145875
Hardback
Condition: New
€ 31.99€ 22.89
€ 31.99
€ 22.89
Hardcover. Num Pages: 280 pages, 1. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 24. Weight in Grams: 880.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Booth-Clibborn Editions United Kingdom
- Edition
- 1St Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781861543110
- ISBN
- 9781861543110
Hardback
Condition: New
€ 37.99€ 33.45
€ 37.99
€ 33.45
Hardback. Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Num Pages: 296 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 161 x 28. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780471979937
- ISBN
- 9780471979937
Hardback
Condition: New
€ 26.99€ 22.03
€ 26.99
€ 22.03
Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 20. Weight in Grams: 496.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292063362
- ISBN
- 9781292063362
Paperback
Condition: New
€ 94.25€ 91.27
€ 94.25
€ 91.27
Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 968
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273737872
- ISBN
- 9780273737872
Paperback
Condition: New
€ 112.61
€ 112.61
Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469252
- ISBN
- 9780749469252
Paperback
Condition: New
€ 40.99€ 35.94
€ 40.99
€ 35.94
Hardcover. Num Pages: 194 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 203 x 22. Weight in Grams: 854.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 194
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781576876404
- ISBN
- 9781576876404
Hardback
Condition: New
€ 30.99€ 28.14
€ 30.99
€ 28.14
Hardcover. Num Pages: 240 pages, Illustrations (chiefly col.). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 203 x 21. Weight in Grams: 982.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- Revised Edition
- Condition
- New
- SKU
- V9781576872703
- ISBN
- 9781576872703
Hardback
Condition: New
€ 37.99€ 33.96
€ 37.99
€ 33.96