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Sales & marketing

Results 577 - 600 of 1150

Sales & marketing

Hardcover. With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 528.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780470137321
ISBN
9780470137321
Hardback
Condition: New

€ 31.99
€ 25.00

Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Num Pages: 288 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 153 x 234 x 24. Weight in Grams: 494.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118801154
ISBN
9781118801154
Hardback
Condition: New

€ 31.99
€ 24.98

Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
224
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780071548335
ISBN
9780071548335
Hardback
Condition: New

€ 30.99
€ 21.95

Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
360
Format
Paperback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470051245
ISBN
9780470051245
Paperback
Condition: New

€ 27.99
€ 23.17

Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
Format
Paperback
Publication date
1998
Publisher
University Of Chicago Press
Number of pages
242
Condition
New
SKU
V9780226817507
ISBN
9780226817507
Paperback
Condition: New

€ 35.99
€ 28.79

Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
Format
Paperback
Publication date
2015
Publisher
Workman Publishing Company
Condition
New
SKU
V9780761181750
ISBN
9780761181750
Paperback
Condition: New

€ 19.99
€ 16.19

Paperback. aeo Illustrates how to become more responsive to th needs of individual customers aeo Integrates theory from many different disciplines including -- management -- marketing -- informationn systems -- economics -- law -- logistics aeo Contains numerous examples. Series: Total Quality Management. Num Pages: 286 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 142 x 21. Weight in Grams: 502.
Format
Paperback
Publication date
1996
Publisher
Basil Blackwell Inc, US United States
Edition
1st Edition
Number of pages
286
Condition
New
SKU
V9781557865052
ISBN
9781557865052
Paperback
Condition: New

€ 34.99
€ 27.83

Hardcover. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
396
Condition
New
SKU
V9780470517918
ISBN
9780470517918
Hardback
Condition: New

€ 52.52

Hardcover. Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success. Num Pages: 288 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 23. Weight in Grams: 564.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470838488
ISBN
9780470838488
Hardback
Condition: New

€ 30.99
€ 24.03

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608023
ISBN
9781473608023
Paperback
Condition: New

€ 11.99
€ 10.30

Paperback. Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially. Series: Institute of Export. Num Pages: 208 pages, 0. BIC Classification: KJK; KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 154 x 17. Weight in Grams: 318.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd Dublin, Ireland
Number of pages
208
Condition
New
SKU
V9780631192510
ISBN
9780631192510
Paperback
Condition: New

€ 42.99
€ 33.52

Paperback. .
Publisher
Palgrave Macmillan United Kingdom
Number of pages
411
Format
Paperback
Publication date
1998
Edition
1st ed. 1998
Condition
New
SKU
V9781349264698
ISBN
9781349264698
Paperback
Condition: New

€ 155.12
€ 54.97

Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
Publisher
Panoma Press
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781784520847
ISBN
9781784520847
Paperback
Condition: New

€ 17.99
€ 13.79

Paperback. Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Num Pages: 384 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 33. Weight in Grams: 516.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119104025
ISBN
9781119104025
Paperback
Condition: New

€ 24.99
€ 18.53

Paperback. This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Series: IMD Executive Development Series. Num Pages: 324 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 174 x 18. Weight in Grams: 510.
Format
Paperback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
324
Condition
New
SKU
V9780470011461
ISBN
9780470011461
Paperback
Condition: New

€ 53.81

Paperback. SugarCRM is an innovative customer relationship management software solution that enhances your company's marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. Num Pages: 360 pages, Illustrations. BIC Classification: KJSU; UFL. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 20. Weight in Grams: 688.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
360
Condition
New
SKU
V9780470384626
ISBN
9780470384626
Paperback
Condition: New

€ 35.99
€ 28.78

Paperback. Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. Num Pages: 256 pages, full colour throughout. BIC Classification: KJS; KJVS; WF. Category: (G) General (US: Trade). Dimension: 192 x 168 x 20. Weight in Grams: 382.
Publisher
Workman Publishing
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781612123356
ISBN
9781612123356
Paperback
Condition: New

€ 18.99
€ 14.27

Paperback. .
Publisher
Springer International Publishing AG
Format
Paperback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319535043
ISBN
9783319535043
Paperback
Condition: New

€ 44.99
€ 37.02

Paperback. Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. Series: The Basics. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 128 x 19. Weight in Grams: 280.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780415779005
ISBN
9780415779005
Paperback
Condition: New

€ 28.46

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781292076690
ISBN
9781292076690
Paperback
Condition: New

€ 19.99
€ 15.96

Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
Format
Hardback
Publication date
2005
Publisher
Columbia University Press United States
Number of pages
320
Condition
New
SKU
V9780231127349
ISBN
9780231127349
Hardback
Condition: New

€ 59.21
€ 46.67

Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
5th Edition
Condition
New
SKU
V9781138923744
ISBN
9781138923744
Paperback
Condition: New

€ 94.27

Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
Format
Paperback
Publication date
2006
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Edition
1st Edition
SKU
V9781412917988
ISBN
9781412917988
Paperback
Condition: New

€ 140.88

Hardcover. In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 26. Weight in Grams: 470.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470920107
ISBN
9780470920107
Hardback
Condition: New

€ 30.99
€ 24.03

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