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Sales & marketing
Results 553 - 576 of 1348
Sales & marketing
Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
- Publisher
- Pluto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780745399065
- ISBN
- 9780745399065
Paperback
Condition: New
€ 23.99€ 16.70
€ 23.99
€ 16.70
Hardcover. If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything. Num Pages: 320 pages, Illustrations, maps. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 23. Weight in Grams: 594.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471495741
- ISBN
- 9780471495741
Hardback
Condition: New
€ 57.93
€ 57.93
Paperback. .
- Publisher
- Marshall Cavendish International (Asia) Pte Ltd Singapore
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9789814382236
- ISBN
- 9789814382236
Paperback
Condition: New
€ 13.99€ 11.76
€ 13.99
€ 11.76
Paperback.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- LID Publishing, Inc.
- Number of pages
- 224
- Condition
- New
- SKU
- V9781907794254
- ISBN
- 9781907794254
Paperback
Condition: New
€ 23.99€ 18.09
€ 23.99
€ 18.09
Hardcover. This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. Num Pages: 272 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 23. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471118718
- ISBN
- 9780471118718
Hardback
Condition: New
€ 101.21
€ 101.21
Paperback. You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Num Pages: 128 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608252
- ISBN
- 9781473608252
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service. Num Pages: 264 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 151 x 228 x 18. Weight in Grams: 388.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Berrett-Koehler United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9781576754047
- ISBN
- 9781576754047
Paperback
Condition: New
€ 22.10
€ 22.10
Hardcover. The only step-by-step guide to crisis management for the design and construction industry Accidents, lawsuits, labor walkouts.. A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 25. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9780471354192
- ISBN
- 9780471354192
Hardback
Condition: New
€ 143.26
€ 143.26
Hardcover. How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 24. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471768586
- ISBN
- 9780471768586
Hardback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Hardback. A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness Num Pages: 272 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 161 x 236 x 24. Weight in Grams: 500.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071765732
- ISBN
- 9780071765732
Hardback
Condition: New
€ 36.99€ 26.37
€ 36.99
€ 26.37
Hardcover. A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118836699
- ISBN
- 9781118836699
Hardback
Condition: New
€ 25.99€ 21.26
€ 25.99
€ 21.26
Paperback. Num Pages: 399 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNDR. Category: (G) General (US: Trade). Dimension: 128 x 202 x 20. Weight in Grams: 394.
- Publisher
- Primedia eLaunch LLC
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9781631731099
- ISBN
- 9781631731099
Paperback
Condition: New
€ 32.99€ 22.27
€ 32.99
€ 22.27
Paperback. Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands. Num Pages: 224 pages, No. BIC Classification: KJS; LNJX. Category: (G) General (US: Trade). Dimension: 155 x 234 x 20. Weight in Grams: 324.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649862
- ISBN
- 9781910649862
Paperback
Condition: New
€ 17.99€ 14.36
€ 17.99
€ 14.36
Paperback. "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty. " -- Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 17. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471165682
- ISBN
- 9780471165682
Paperback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Paperback. The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 20. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471242796
- ISBN
- 9780471242796
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. Num Pages: 408 pages, 100 bw illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 283 x 219 x 28. Weight in Grams: 1140.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781609019006
- ISBN
- 9781609019006
Paperback
Condition: New
€ 117.83
€ 117.83
Hardcover. Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNST. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 27. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470410790
- ISBN
- 9780470410790
Hardback
Condition: New
€ 32.45
€ 32.45
Hardback. Your digital presence tells the story of who you are.. so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 142 x 219 x 15. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781119940715
- ISBN
- 9781119940715
Hardback
Condition: New
€ 23.99€ 19.44
€ 23.99
€ 19.44
Hardcover. Offers business leaders a comprehensive customer-centric organizational model that shows how to put in place an infrastructure that is organized around the demands of the customer. This title includes information about structure, management processes, reward and management systems, and people practices. Num Pages: 208 pages, Illustrations,. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780787979195
- ISBN
- 9780787979195
Hardback
Condition: New
€ 57.31
€ 57.31
Hardback. Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Num Pages: 304 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781119129752
- ISBN
- 9781119129752
Hardback
Condition: New
€ 50.99€ 35.83
€ 50.99
€ 35.83
Paperback. Num Pages: 496 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 25. Weight in Grams: 968.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2013
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780273757733
- ISBN
- 9780273757733
Paperback
Condition: New
€ 101.53
€ 101.53
Hardcover. Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Num Pages: 208 pages. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119167976
- ISBN
- 9781119167976
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Hardcover. Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Series: Adweek Magazine Series. Num Pages: 256 pages, facsimiles. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 28. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471165651
- ISBN
- 9780471165651
Hardback
Condition: New
€ 53.41€ 46.16
€ 53.41
€ 46.16
Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976.
- Publisher
- Kogan Page Ltd
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2012
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749465155
- ISBN
- 9780749465155
Paperback
Condition: New
€ 53.47
€ 53.47