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Sales & marketing

Results 481 - 504 of 1150

Sales & marketing

Hardcover. Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Num Pages: 208 pages. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119167976
ISBN
9781119167976
Hardback
Condition: New

€ 31.99
€ 22.80

Hardcover. Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Series: Adweek Magazine Series. Num Pages: 256 pages, facsimiles. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 28. Weight in Grams: 560.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471165651
ISBN
9780471165651
Hardback
Condition: New

€ 53.29
€ 45.88

Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976.
Publisher
Kogan Page Ltd
Number of pages
512
Format
Paperback
Publication date
2012
Edition
5th Edition
Condition
New
SKU
V9780749465155
ISBN
9780749465155
Paperback
Condition: New

€ 53.27
€ 53.14

Paperback. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749474362
ISBN
9780749474362
Paperback
Condition: New

€ 44.99
€ 39.81

Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
408
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464912
ISBN
9780749464912
Hardback
Condition: New

€ 48.99
€ 44.26

Paperback. A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Num Pages: 352 pages, Illustrations, forms. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 178 x 25. Weight in Grams: 603.
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471080145
ISBN
9780471080145
Paperback
Condition: New

€ 34.99
€ 27.72

Hardcover. A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Num Pages: 288 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781119047605
ISBN
9781119047605
Hardback
Condition: New

€ 31.99
€ 22.87

Paperback. If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 17. Weight in Grams: 472.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Condition
New
SKU
V9780470386736
ISBN
9780470386736
Paperback
Condition: New

€ 32.25

Hardback. The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Num Pages: 320 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119312574
ISBN
9781119312574
Hardback
Condition: New

€ 30.99
€ 24.01

Hardcover. Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 225 x 29. Weight in Grams: 434.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119144755
ISBN
9781119144755
Hardback
Condition: New

€ 30.99
€ 21.98

Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
Publisher
Little, Brown Book Group
Format
Paperback
Publication date
2017
Condition
New
SKU
V9780349412986
ISBN
9780349412986
Paperback
Condition: New

€ 19.99
€ 15.06

Hardcover. Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Series: J-B International Association of Business Communicators. Num Pages: 256 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 452.

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470543948
ISBN
9780470543948
Hardback
Condition: New

€ 31.99
€ 22.71

Hardcover. Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Series: Wiley Nonprofit Authority. Num Pages: 256 pages, illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 21. Weight in Grams: 454.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9781118583425
ISBN
9781118583425
Hardback
Condition: New

€ 56.71

Hardback. Num Pages: 256 pages. BIC Classification: KJC; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 167 x 243 x 27. Weight in Grams: 484.
Publisher
Harvard Business Review Press
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781633691889
ISBN
9781633691889
Hardback
Condition: New

€ 31.99
€ 28.72

Hardcover. Helps readers to learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. This title demonstrates how to integrate mobile into marketing programs and how to effectively measure it. Num Pages: 206 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 21. Weight in Grams: 402.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
206
Condition
New
SKU
V9781118243268
ISBN
9781118243268
Hardback
Condition: New

€ 25.99
€ 21.09

Hardcover. In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Series: Wiley and SAS Business Series. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 33. Weight in Grams: 670.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470125427
ISBN
9780470125427
Hardback
Condition: New

€ 41.99
€ 32.57

Paperback. The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Num Pages: 336 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 23. Weight in Grams: 440.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118937594
ISBN
9781118937594
Paperback
Condition: New

€ 34.99
€ 25.44

Hardcover. A "how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading. Num Pages: 242 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 58 x 35 x 25. Weight in Grams: 510.
Format
Hardback
Publication date
1989
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
242
Condition
New
SKU
V9780471618836
ISBN
9780471618836
Hardback
Condition: New

€ 46.99
€ 36.36

Hardcover.

Key strategies for long-term, sustainable customerrelationships

With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 27. Weight in Grams: 496.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
304
Format
Hardback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780470533116
ISBN
9780470533116
Hardback
Condition: New

€ 27.99
€ 21.12

Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 458.
Format
Hardback
Publication date
2006
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470037287
ISBN
9780470037287
Hardback
Condition: New

€ 23.99
€ 17.66

Paperback. The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 229 x 14. Weight in Grams: 596.

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781118985816
ISBN
9781118985816
Paperback
Condition: New

€ 24.99
€ 18.56

Hardcover. 8vo.Good copy in original cloth
Condition
Used, Very Good
Publisher
John Wiley & Sons
Format
Hardback
Publication date
2001
Edition
1st Edition
SKU
KEX0257296
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Hardcover. 8vo.Good copy in original cloth
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
Used, Very Good
SKU
KEX0257297
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Hardcover. 8vo.Good copy in original cloth
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
Used, Very Good
SKU
KEX0257298
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

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