.png){kind=logo}
Sales & marketing
Results 385 - 408 of 3939
Sales & marketing
Paperback / so. Num Pages: 365 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 603.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 365
- Condition
- New
- SKU
- V9783322845795
- ISBN
- 9783322845795
Paperback
Condition: New
€ 74.36
€ 74.36
hardcover. Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process. Num Pages: 249 pages, biography. BIC Classification: KC; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 249
- Condition
- New
- Edition
- 1st ed. 2017
- SKU
- V9783319488530
- ISBN
- 9783319488530
Hardback
Condition: New
€ 182.91
€ 182.91
Collaboration, Learning and Innovation Across Outsourced Services Valu...
Abbott, Pamela; Zheng, Yingqin; Du, Rong
Paperback. Series: Springerbriefs in Digital Spaces. Num Pages: 67 pages, 3 black & white illustrations, biography. BIC Classification: KJMV5; KJMV6; KJQ; KJSM; UYZM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 67
- Condition
- New
- SKU
- V9783319144207
- ISBN
- 9783319144207
Paperback
Condition: New
€ 71.77
€ 71.77
hardcover. Num Pages: 256 pages, 47 black & white illustrations, biography. BIC Classification: JMH; JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9783319535371
- ISBN
- 9783319535371
Hardback
Condition: New
€ 127.78
€ 127.78
Paperback. Series: Marketing-Management. Num Pages: 370 pages, 89 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783835001619
- ISBN
- 9783835001619
Paperback
Condition: New
€ 83.76
€ 83.76
Hardcover. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. Num Pages: 368 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 32. Weight in Grams: 654.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471703594
- ISBN
- 9780471703594
Hardback
Condition: New
€ 63.04
€ 63.04
Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 156 x 228 x 13. Weight in Grams: 346.
- Publisher
- OUP Australia and New Zealand
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780195593921
- ISBN
- 9780195593921
Paperback
Condition: New
€ 33.73
€ 33.73
Hardcover. Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 24. Weight in Grams: 704.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 348
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470860823
- ISBN
- 9780470860823
Hardback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52
Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470238271
- ISBN
- 9780470238271
Hardback
Condition: New
€ 37.99€ 29.83
€ 37.99
€ 29.83
Paperback. Provides the customer-facing professionals with advice designed to transform them into heroes in the eyes of the customers they serve. This book show readers how to: achieve the mindset required for Hero-Class service; understand the customer's expectations - and exceed them; develop powerful communication skills; and more. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 19. Weight in Grams: 422.
- Publisher
- AMACOM
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780814449059
- ISBN
- 9780814449059
Paperback
Condition: New
€ 20.99€ 19.12
€ 20.99
€ 19.12
Paperback. the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. Series: Schriften zum Europaischen Management. Num Pages: 131 pages, 11 black & white illustrations, 18 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 190.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 131
- Condition
- New
- SKU
- V9783834927682
- ISBN
- 9783834927682
Paperback
Condition: New
€ 65.46
€ 65.46
Hardback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 243 x 165 x 23. Weight in Grams: 416.
- Publisher
- Harvard Business School Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781625278456
- ISBN
- 9781625278456
Hardback
Condition: New
€ 37.99€ 31.98
€ 37.99
€ 31.98
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 653.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834905819
- ISBN
- 9783834905819
Hardback
Condition: New
€ 74.63
€ 74.63
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658062156
- ISBN
- 9783658062156
Paperback
Condition: New
€ 78.02
€ 78.02
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824474233
- ISBN
- 9783824474233
Paperback
Condition: New
€ 83.28
€ 83.28
Paperback. .
- Publisher
- McGraw-Hill Education - Europe United States
- Format
- Paperback
- Publication date
- 2014
- Edition
- UK ed.
- Condition
- New
- SKU
- V9780077152345
- ISBN
- 9780077152345
Paperback
Condition: New
€ 75.78
€ 75.78
Hardcover. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780471644309
- ISBN
- 9780471644309
Hardback
Condition: New
€ 37.99€ 29.90
€ 37.99
€ 29.90
Paperback. Num Pages: 456 pages, 109 black & white illustrations, 51 black & white tables, 31 black & white halftones, 78. BIC Classification: KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 20. Weight in Grams: 898.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780415831581
- ISBN
- 9780415831581
Paperback
Condition: New
€ 88.52
€ 88.52
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292116891
- ISBN
- 9781292116891
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback. Adriane Hartmann erarbeitet auf der Basis nichtkompensatorischer und zweistufiger Modelle neue Verfahren zur Kaufentscheidungsprognose und nimmt einen empirischen Vergleich mit existierenden Ansatzen vor. Ihre Neuentwicklung des dekompositionellen konjunktiv-kompensatorischen Verfahrens (DCC) ist besonders hervorzuheben." Series: Marken- Und Produktmanagement. Num Pages: 281 pages, 4 black & white illustrations, 48 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 281
- Condition
- New
- SKU
- V9783824480913
- ISBN
- 9783824480913
Paperback
Condition: New
€ 71.95
€ 71.95
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 224 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 224
- Condition
- New
- SKU
- V9783824491483
- ISBN
- 9783824491483
Paperback
Condition: New
€ 77.03
€ 77.03
Hardcover. Used hardback, in good condition. With dustjacket.
- Condition
- Used, Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KIN0008804
- ISBN
- 9780471295556
Hardback
Condition: Used, Good
€ 4.99
€ 4.99
Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KEX0164428
- ISBN
- 9780471295556
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Roland Berger-Reihe: Strategisches Management fur Konsumguterindustrie und -Handel. Num Pages: 252 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2000
- Number of pages
- 252
- Condition
- New
- SKU
- V9783642980879
- ISBN
- 9783642980879
Paperback
Condition: New
€ 50.01
€ 50.01