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Sales & marketing
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Sales & marketing
Paperback. Mass customization is one of the principal business strategies of the 21st century, indulging the customer with the product and service that exactly fits his desires and specifications. This book compiles a variety of views, with both academic research and practical case studies. Editor(s): Rautenstrauch, Claus; Seelman-Eggebert, Ralph; Turowski, Klaus; Seelmann-Eggebert, R. (Fraunhofer Institute for Factory Operation and Automation Information, Magdeburg, Germany). Num Pages: 248 pages, 66 black & white tables, biography. BIC Classification: KJC; KJMV5; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 248
- Condition
- New
- SKU
- V9783540436119
- ISBN
- 9783540436119
Paperback
Condition: New
€ 130.28
€ 130.28
Paperback. Evaluating the experiences both of researchers and practitioners, this volume maps the landscape of corporate social responsibility in India, providing much-needed guidance for lawyers as well as executives aiming to adopt new models of best practice. Editor(s): Ray, Subhasis; Raju, S. Siva. Num Pages: 230 pages, 35 black & white illustrations, 7 black & white tables, biography. BIC Classification: HPQ; KCP; KFFD; KJG; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 361.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer, India, Private Ltd India
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 230
- Condition
- New
- SKU
- V9788132235118
- ISBN
- 9788132235118
Paperback
Condition: New
€ 126.92
€ 126.92
Paperback / so. Editor(s): Regier, Stefanie; Schunk, Holger; Konecke, Thomas. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 31. Weight in Grams: 966.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658069339
- ISBN
- 9783658069339
Paperback
Condition: New
€ 87.33
€ 87.33
Paperback / so. Editor(s): Rein, Hartmut; Schuler, Alexander. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: JHB; KJM; KJS; TQ. Category: (G) General (US: Trade). Dimension: 239 x 168 x 23. Weight in Grams: 612.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933539
- ISBN
- 9783834933539
Paperback
Condition: New
€ 62.79
€ 62.79
Hardback. Editor(s): Reinecke, Sven; Tomczak, Torsten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 59. Weight in Grams: 2005.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Condition
- New
- SKU
- V9783409142861
- ISBN
- 9783409142861
Hardback
Condition: New
€ 280.09
€ 280.09
Paperback / so. Editor(s): Rese, Mario; Sollner, Albrecht; Utzig, B Peter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642628887
- ISBN
- 9783642628887
Paperback
Condition: New
€ 115.79
€ 115.79
Hardback. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Editor(s): Rialp, Alex; Rialp, Josep. Series: Advances in International Marketing. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 744.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 424
- Condition
- New
- SKU
- V9780762313693
- ISBN
- 9780762313693
Hardback
Condition: New
€ 187.57
€ 187.57
Strategies of Multinational Corporations and Social Regulations
. Ed(S): Richet, Xavier; Delteil, Violaine; D...
Paperback. Editor(s): Richet, Xavier; Delteil, Violaine; Dieuaide, Patrick. Num Pages: 246 pages, 16 black & white illustrations, 13 black & white tables, biography. BIC Classification: KCF; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 246
- Condition
- New
- SKU
- V9783662510575
- ISBN
- 9783662510575
Paperback
Condition: New
€ 127.73
€ 127.73
Hardback. Editor(s): Rigaud-Lacresse, Emmanuelle; Pini, Fabrizio Maria. Series: Palgrave Advances in Luxury. Num Pages: 311 pages, 24 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJC; KJMV1; KJS; KJU. Category: (G) General (US: Trade). Dimension: 163 x 218 x 23. Weight in Grams: 570.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 311
- Condition
- New
- SKU
- V9783319417264
- ISBN
- 9783319417264
Hardback
Condition: New
€ 205.60
€ 205.60
Paperback. Editor(s): Rosengren, Sara; Dahlen, Micael; Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 419 pages, 64 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 640.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 419
- Condition
- New
- SKU
- V9783658042165
- ISBN
- 9783658042165
Paperback
Condition: New
€ 67.57
€ 67.57
Hardback. Addresses the interaction between archaeology and nationalist, political, and commercial policies. This book is suitable for archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well as others with an interest in the preservation of archaeological sites as historic locales. Editor(s): Rowan, Yorke; Baram, Uzi. Num Pages: 328 pages, Illustrations, maps. BIC Classification: HD; KJS; KNSG. Category: (G) General (US: Trade). Dimension: 234 x 173 x 25. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- AltaMira Press,U.S. United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9780759103412
- ISBN
- 9780759103412
Hardback
Condition: New
€ 167.04
€ 167.04
Hardback. Editor(s): Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Dietrich, Timo. Num Pages: 220 pages, 23 black & white illustrations, 28 colour tables, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 497.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 220
- Condition
- New
- SKU
- V9789811018336
- ISBN
- 9789811018336
Hardback
Condition: New
€ 183.32
€ 183.32
Higher Education, Policy, and the Global Competition Phenomenon
. Ed(S): Rust, Val D.; Portnoi, Laura M.; Bag...
Paperback. This book inquires about the processes through which different higher education systems have determined national higher education policies related to competitiveness, as well as the strategies they have adopted to enhance their global competitiveness. Editor(s): Rust, Val D.; Portnoi, Laura M.; Bagley, Sylvia S. Series: International and Development Education. Num Pages: 284 pages, 8 black & white illustrations, biography. BIC Classification: JNA; JNKC; JNM; KJSM; RBGD. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 284
- Condition
- New
- SKU
- V9781349380855
- ISBN
- 9781349380855
Paperback
Condition: New
€ 52.70€ 47.15
€ 52.70
€ 47.15
Boundary Spanning Elements and the Marketing Function in Organizations
. Ed(S): Sahadev, Sunil; Purani, Keyoor; Malh...
Paperback. Editor(s): Sahadev, Sunil; Purani, Keyoor; Malhotra, Neeru. Num Pages: 179 pages, 17 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 179
- Condition
- New
- SKU
- V9783319350165
- ISBN
- 9783319350165
Paperback
Condition: New
€ 65.65
€ 65.65
Information and Communication Technologies in Tourism 2017
. Ed(S): Schegg, Roland; Stangl, Brigitte
Paperback. Editor(s): Schegg, Roland; Stangl, Brigitte. Num Pages: 794 pages, 95 black & white illustrations, biography. BIC Classification: GTC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 41. Weight in Grams: 1223.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 794
- Condition
- New
- SKU
- V9783319511672
- ISBN
- 9783319511672
Paperback
Condition: New
€ 253.73
€ 253.73
Marktkommunikation in Theorie und Praxis: Inter- und intrakulturelle D...
. Ed(S): Schmidt, Christopher Michael; Neuend...
paperback. Der Band prasentiert in komprimierter Form ausgewahlte Studien aus dem europaischen Umkreis zu der Frage, wie sich kulturelle Aspekte in Kommunikationsstrategien integrieren lassen. Es wird deutlich, dass eine kulturelle Differenzierung in der Marktkommunikation als Erfolgsfaktor unternehmerischen Handelns zu bewerten ist." Editor(s): Schmidt, Christopher Michael; Neuendorff, Dagmar; Nielsen, Martin. Series: Europaische Kulturen in der Wirtschaftskommunikation. Num Pages: 368 pages, 14 black & white illustrations, 34 black & white tables. BIC Classification: JHBL; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitätsverlag Germany
- Number of pages
- 368
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9783824445639
- ISBN
- 9783824445639
Paperback
Condition: New
€ 100.32
€ 100.32
Paperback / so. Editor(s): Schmidt, Holger J; Baumgarth, Carsten. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658100544
- ISBN
- 9783658100544
Paperback
Condition: New
€ 76.82
€ 76.82
Institutional Competition Between Common Law and Civil Law
. Ed(S): Schmiegelow, Michele; Schmiegelow, H...
Paperback. Editor(s): Schmiegelow, Michele; Schmiegelow, Henrik. Num Pages: 504 pages, 18 black & white illustrations, 15 colour illustrations, 54 black & white tables, 5 colou. BIC Classification: KCM; KJSM; LAB; LBBM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 26. Weight in Grams: 771.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 504
- Condition
- New
- SKU
- V9783662513415
- ISBN
- 9783662513415
Paperback
Condition: New
€ 195.69
€ 195.69
Hardback. Editor(s): Schroder, Hendrik; Olbrich, Rainer; Kenning, Peter; Evanschitzky, Heiner. Num Pages: 645 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 170 x 37. Weight in Grams: 1448.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Number of pages
- 645
- Condition
- New
- SKU
- V9783834914576
- ISBN
- 9783834914576
Hardback
Condition: New
€ 156.51
€ 156.51
Theoretische Fundierung Und Praktische Relevanz Der Handelsforschung
. Ed(S): Schuckel, Marcus; Toporowski, Waldem...
Hardback. Editor(s): Schuckel, Marcus; Toporowski, Waldemar. Num Pages: 668 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 38. Weight in Grams: 948.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 668
- Condition
- New
- SKU
- V9783835007024
- ISBN
- 9783835007024
Hardback
Condition: New
€ 143.42
€ 143.42
Export Development and Promotion: The Role of Public Organizations
. Ed(S): Seringhaus, F.H. Rolf; Rosson, Phill...
Paperback. Editor(s): Seringhaus, F.H. Rolf; Rosson, Phillip J. Num Pages: 364 pages, biography. BIC Classification: KCL; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 20. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1991
- Number of pages
- 364
- Condition
- New
- SKU
- V9781461368021
- ISBN
- 9781461368021
Paperback
Condition: New
€ 250.24
€ 250.24
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conf...
. Ed(S): Sharma, Dheeraj; Borna, Shaheen
Paperback. Editor(s): Sharma, Dheeraj; Borna, Shaheen. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 360 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 19. Weight in Grams: 896.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 360
- Condition
- New
- SKU
- V9783319365831
- ISBN
- 9783319365831
Paperback
Condition: New
€ 196.45
€ 196.45
Hardback. This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. Editor(s): Shaw, Susan; Hood, Neil. Num Pages: 239 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9780333662649
- ISBN
- 9780333662649
Hardback
Condition: New
€ 194.05
€ 194.05
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780415776400
- ISBN
- 9780415776400
Hardback
Condition: New
€ 226.14
€ 226.14