Sales & marketing
Results 289 - 312 of 2512
Sales & marketing
Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Number of pages
- 198
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230576575
- ISBN
- 9780230576575
Hardback
Condition: New
€ 81.15
€ 81.15
Paperback. Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Editor(s): Bagozzi, Richard (University of Michigan USA). Num Pages: 416 pages, 0. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 193 x 23. Weight in Grams: 766.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781557865496
- ISBN
- 9781557865496
Paperback
Condition: New
€ 52.99€ 41.15
€ 52.99
€ 41.15
Hardcover. This volume presents a comprehensive overview of the 11 different models of large group intervention, in which employees and customers are brought together. It explores their similarities and differences, describes their origins, and presents these methods with examples and case studies. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJSU; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 160 x 22. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787903244
- ISBN
- 9780787903244
Hardback
Condition: New
€ 75.98
€ 75.98
Paperback. Harness the power of marketing and watch your business grow
Having your own business isn't the same as having customers, and one is useless without the other. Num Pages: 384 pages, Illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 21. Weight in Grams: 612.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781118311837
- ISBN
- 9781118311837
Paperback
Condition: New
€ 38.99€ 30.45
€ 38.99
€ 30.45
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; JFD; JP; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658087654
- ISBN
- 9783658087654
Paperback
Condition: New
€ 58.82
€ 58.82
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000476
- ISBN
- 9783835000476
Paperback
Condition: New
€ 69.96
€ 69.96
Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134496054
- ISBN
- 9780134496054
Hardback
Condition: New
€ 48.28
€ 48.28
Paperback. Die Autoren untersuchen, welche Marketingstrategien Unternehmensberatungen verfolgen, welche Rolle personliches Vertrauen, Reputation und Weiterempfehlungen von Kunden spielen und ob ein Zusammenhang zwischen Beratungsmarketing und Firmenwachstum besteht." Num Pages: 219 pages, 93 black & white illustrations, 21 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783824481354
- ISBN
- 9783824481354
Paperback
Condition: New
€ 79.60
€ 79.60
Paperback. How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. Num Pages: 208 pages. BIC Classification: GTC; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 159 x 232 x 19. Weight in Grams: 340.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781784992453
- ISBN
- 9781784992453
Paperback
Condition: New
€ 38.38
€ 38.38
Paperback. Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette. Num Pages: 370 pages, Ill. BIC Classification: KJM; KJS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 188 x 21. Weight in Grams: 680.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 370
- Condition
- New
- SKU
- V9780471489122
- ISBN
- 9780471489122
Paperback
Condition: New
€ 74.65
€ 74.65
Hardcover. * In Successful Marketing Strategies for Non-profit Organizations, Second Edition, non-profit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 474.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470529812
- ISBN
- 9780470529812
Hardback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93
Hardback.
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118858202
- ISBN
- 9781118858202
Hardback
Condition: New
€ 32.99€ 23.55
€ 32.99
€ 23.55
Paperback. Die Autoren zeigen, wie durch die Etablierung von firmeninternen Wissensmarkten operative Chancen besser ausgeschopft, Risiken fruhzeitig erkannt und das langfristige intellektuelle Kapital vermehrt und optimal bewirtschaftet werden kann." Num Pages: 225 pages, 7 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 305.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 225
- Condition
- New
- SKU
- V9783824477791
- ISBN
- 9783824477791
Paperback
Condition: New
€ 69.00
€ 69.00
Paperback. BIC Classification: KJS. Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783409136457
- ISBN
- 9783409136457
Paperback
Condition: New
€ 87.99
€ 87.99
Hardcover.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Harvard Business School Press
- Condition
- New
- SKU
- V9780875843988
- ISBN
- 9780875843988
Hardback
Condition: New
€ 31.99€ 27.13
€ 31.99
€ 27.13
Paperback. Will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services. Num Pages: 288 pages, Illustrations. BIC Classification: AM; KJS; TN. Category: (P) Professional & Vocational. Dimension: 245 x 174 x 16. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781405181877
- ISBN
- 9781405181877
Paperback
Condition: New
€ 74.65
€ 74.65
Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004085
- ISBN
- 9783835004085
Paperback
Condition: New
€ 85.94
€ 85.94
Paperback. Num Pages: 183 pages, 10 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 248.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 183
- Condition
- New
- SKU
- V9783824478606
- ISBN
- 9783824478606
Paperback
Condition: New
€ 73.99
€ 73.99
Paperback. Num Pages: 176 pages. BIC Classification: KJMB; KJSU. Category: (G) General (US: Trade). Dimension: 200 x 200. .
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2018
- Condition
- New
- SKU
- V9789063694449
- ISBN
- 9789063694449
Paperback
Condition: New
€ 40.99€ 37.99
€ 40.99
€ 37.99
Paperback / so. Editor(s): Dernbach, Beatrice. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; GTC; JFD; JFSJ; JHB; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Vs Verlag Fur Sozialwissenschaften United States
- Condition
- New
- SKU
- V9783531178530
- ISBN
- 9783531178530
Paperback
Condition: New
€ 48.16
€ 48.16
Paperback. Num Pages: 200 pages. BIC Classification: KJS; KNDF; WBXD1. Category: (G) General (US: Trade). Dimension: 177 x 152. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Wine Appreciation Guild United States
- Number of pages
- 200
- Condition
- New
- SKU
- V9781935879633
- ISBN
- 9781935879633
Paperback
Condition: New
€ 32.99€ 26.67
€ 32.99
€ 26.67
Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: 277 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJS; KN. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 277
- Condition
- New
- SKU
- V9783835006171
- ISBN
- 9783835006171
Paperback
Condition: New
€ 85.94
€ 85.94
Paperback. Solve your traffic troubles and turn browsers into buyers
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS; UGB. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 17. Weight in Grams: 548.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470616338
- ISBN
- 9780470616338
Paperback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback. Get a handle on the most up--to--date selling strategies and techniques that will help you grow your business. Num Pages: 366 pages, Illustrations (black and white). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 140 x 21. Weight in Grams: 464.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Revised edition
- Number of pages
- 366
- Condition
- New
- SKU
- V9781118489437
- ISBN
- 9781118489437
Paperback
Condition: New
€ 17.99€ 15.47
€ 17.99
€ 15.47