Sales & marketing
Results 169 - 192 of 2512
Sales & marketing
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 116.08
€ 116.08
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119345114
- ISBN
- 9781119345114
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824421954
- ISBN
- 9783824421954
Paperback
Condition: New
€ 97.38
€ 97.38
Paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 288 pages, 77 black & white illustrations, 40 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824478637
- ISBN
- 9783824478637
Paperback
Condition: New
€ 90.83
€ 90.83
Paperback. BIC Classification: KJSM. Dimension: 240 x 168. .
- Publisher
- Springer Gabler
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1. Aufl. 2016 ed.
- Condition
- New
- SKU
- V9783658008901
- ISBN
- 9783658008901
Paperback
Condition: New
€ 55.58
€ 55.58
paperback. Alexander Pohl entwickelt die beziehungsorientierte Preistheorie, eine Erweiterung der bisherigen preistheoretischen Ansatzen, und prasentiert ein Modell, welches die Entstehung und die Auswirkungen von Preiszufriedenheit erklart. Seine Erkenntnisse liefern Ansatzpunkte zur Gestaltung der Preispolitik und des Nachkaufmarketing." Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 378 pages, 56 black & white illustrations, 28 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 484.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2004th Edition
- Number of pages
- 378
- Condition
- New
- SKU
- V9783824491421
- ISBN
- 9783824491421
Paperback
Condition: New
€ 86.20
€ 86.20
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; LNCB. Category: (G) General (US: Trade). Dimension: 203 x 133 x 15. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824472307
- ISBN
- 9783824472307
Paperback
Condition: New
€ 80.13
€ 80.13
Paperback. Alexander Schwarz-Musch gibt einen Uberblick uber Entwicklung und State-of-the-Art der internationalen Kommunikationspolitik und untersucht, ob und in welchem Ausmass landerubergreifend konsistente Images positioniert werden konnen." Num Pages: 307 pages, 1 black & white illustrations, 20 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 405.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 307
- Condition
- New
- SKU
- V9783824477364
- ISBN
- 9783824477364
Paperback
Condition: New
€ 91.06
€ 91.06
Paperback. Alexander Unterschutz analysiert anhand einer Befragung den Nutzen und die Verbreitung einzelner Anwendungen und zeigt die positiven Auswirkungen des Einsatzes unternehmensubergreifender Informationssysteme auf die Beurteilung einer Geschaftsbeziehung durch den Nachfrager auf." Num Pages: 286 pages, 87 black & white illustrations, 57 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824480395
- ISBN
- 9783824480395
Paperback
Condition: New
€ 80.14
€ 80.14
Paperback / so. Series: Ebs-Forschung, Schriftenreihe Der European Business School S. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: AMC; KJS; TD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 689.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824406005
- ISBN
- 9783824406005
Paperback
Condition: New
€ 71.95
€ 71.95
Paperback / so. Num Pages: 272 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 272
- Condition
- New
- SKU
- V9783409295697
- ISBN
- 9783409295697
Paperback
Condition: New
€ 75.20
€ 75.20
Paperback / so. Series: Physica-Schriften Zur Betriebswirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790803907
- ISBN
- 9783790803907
Paperback
Condition: New
€ 69.32
€ 69.32
Paperback / so. Num Pages: 113 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 7. Weight in Grams: 150.
- Format
- Paperback
- Publication date
- 1925
- Publisher
- Vieweg+Teubner Verlag United Kingdom
- Edition
- 4
- Number of pages
- 113
- Condition
- New
- SKU
- V9783663153771
- ISBN
- 9783663153771
Paperback
Condition: New
€ 68.68
€ 68.68
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.27
€ 51.27
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Hardcover. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781118980828
- ISBN
- 9781118980828
Hardback
Condition: New
€ 50.76€ 45.52
€ 50.76
€ 45.52
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 33.99€ 33.43
€ 33.99
€ 33.43
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 8.08
€ 8.99
€ 8.08
Paperback. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 19. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422104606
- ISBN
- 9781422104606
Paperback
Condition: New
€ 34.99€ 27.64
€ 34.99
€ 27.64
Paperback. Alwin Mahler nutzt den allgemeinen, interdisziplinaren Forschungsansatz von Rogers als theoretischen Bezugsrahmen und erganzt ihn durch andere, spezifische Ansatze. Er zeigt, inwieweit die Technologie den Bankensektor verandert und welche Konsequenzen sich fur den Wettbewerb unter den Kreditinstituten ergeben." Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 434 pages, 26 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 563.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 434
- Condition
- New
- SKU
- V9783824474141
- ISBN
- 9783824474141
Paperback
Condition: New
€ 86.66
€ 86.66
Hardback. Editor(s): Hutchins, Amber; Tindall, Natalie T. J. Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 266 pages, 7 black & white illustrations, 5 black & white tables, 7 black & white line drawings. BIC Classification: GTC; JFD; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 165 x 241 x 20. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 266
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138787728
- ISBN
- 9781138787728
Hardback
Condition: New
€ 206.86
€ 206.86
Hardback. .
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137466679
- ISBN
- 9781137466679
Hardback
Condition: New
€ 55.43
€ 55.43
Hardcover. Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. Editor(s): Ammi, Chantal. Num Pages: 280 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 20. Weight in Grams: 566.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781905209637
- ISBN
- 9781905209637
Hardback
Condition: New
€ 209.57
€ 209.57
Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118340516
- ISBN
- 9781118340516
Hardback
Condition: New
€ 27.99€ 22.91
€ 27.99
€ 22.91