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Sales & marketing
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Sales & marketing
Vorteilhaftigkeit Von Kaufakzeleration Bei Konsumentengerichteter Verk...
. Ed(S): Gamble, Professor And Department Hea...
Paperback / so. Editor(s): Gamble, Professor and Department Head of Politics Andrew (University of Cambridge UK); Payne, Anthony (University of Sheffield UK). Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007833
- ISBN
- 9783835007833
Paperback
Condition: New
€ 78.03
€ 78.03
Hardback. Editor(s): Gansser, Oliver; Krol, Bianca. Series: Fom-Edition. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 22. Weight in Grams: 830.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658044916
- ISBN
- 9783658044916
Hardback
Condition: New
€ 80.55
€ 80.55
Paperback. Editor(s): Gansser, Oliver; Krol, Bianca. Series: FOM-Edition. BIC Classification: KJSM. Dimension: 240 x 168. .
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783658097448
- ISBN
- 9783658097448
Paperback
Condition: New
€ 51.31
€ 51.31
Social Interactions and Networking in Cyber Society
. Ed(S): Gaol, Ford Lumban; Hutagalung, Fonny...
Hardback. Editor(s): Gaol, Ford Lumban; Hutagalung, Fonny Dameaty. Num Pages: 230 pages, 10 black & white illustrations, 17 colour illustrations, 12 colour tables, biography. BIC Classification: J; JMB; JN; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 230
- Condition
- New
- SKU
- V9789811041891
- ISBN
- 9789811041891
Hardback
Condition: New
€ 128.51
€ 128.51
Paperback. This book shows the patterns of the fuzzy front end of innovation and how it can be successfully managed. It features case studies of selected firms with successful practices in managing the fuzzy front end of innovation. Editor(s): Gassmann, Oliver; Schweitzer, Fiona. Num Pages: 356 pages, 79 black & white illustrations, biography. BIC Classification: KJMV6; KJQ; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 551.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 356
- Condition
- New
- SKU
- V9783319347417
- ISBN
- 9783319347417
Paperback
Condition: New
€ 78.33
€ 78.33
Paperback. Editor(s): Gaul, Wolfgang; Schader, Martin. Num Pages: 380 pages, biography. BIC Classification: KCA; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 673.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1988
- Number of pages
- 380
- Condition
- New
- SKU
- V9783642734915
- ISBN
- 9783642734915
Paperback
Condition: New
€ 129.20
€ 129.20
Paperback. Editor(s): Gazquez-Abad, Juan Carlos; Martinez-Lopez, Francisco J.; Esteban-Millat, Irene; Mondejar-Jimenez, Juan Antonio. Series: Springer Proceedings in Business and Economics. Num Pages: 203 pages, 14 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 203
- Condition
- New
- SKU
- V9783319071930
- ISBN
- 9783319071930
Paperback
Condition: New
€ 126.68
€ 126.68
Paperback / so. Editor(s): Gelbrich, Katja; Souren, Rainer. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834914729
- ISBN
- 9783834914729
Paperback
Condition: New
€ 88.20
€ 88.20
Musikrezeption, Musikdistribution Und Musikproduktion
. Ed(S): Gensch, Gerhard; Stockler, Eva Maria...
Paperback / so. Editor(s): Gensch, Gerhard; Stockler, Eva Maria; Tschmuck, Peter. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag Germany
- Condition
- New
- SKU
- V9783835009134
- ISBN
- 9783835009134
Paperback
Condition: New
€ 83.84
€ 83.84
Hardback. Editor(s): Gerdes, Jurgen; Hesse, Jurgen; Vogele, Siegfried. Num Pages: 360 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 22. Weight in Grams: 789.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 360
- Condition
- New
- SKU
- V9783658019990
- ISBN
- 9783658019990
Hardback
Condition: New
€ 91.30
€ 91.30
Paperback / so. Editor(s): Gey, Thomas, Dip Dip. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 12. Weight in Grams: 371.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658057640
- ISBN
- 9783658057640
Paperback
Condition: New
€ 39.49
€ 39.49
Paperback. Editor(s): Ghate, Chetan; Pickford, Stephen; Rathinam, Francis Xavier. Num Pages: 313 pages, 51 black & white illustrations, 15 black & white tables, biography. BIC Classification: KCB; KCG; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 17. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer, India, Private Ltd India
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 313
- Condition
- New
- SKU
- V9788132229100
- ISBN
- 9788132229100
Paperback
Condition: New
€ 127.66
€ 127.66
Paperback. This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models. Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJS; UF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 171
- Condition
- New
- SKU
- V9781489978608
- ISBN
- 9781489978608
Paperback
Condition: New
€ 126.44
€ 126.44
Soft Computing in Management and Business Economics
. Ed(S): Gil-Lafuente, Anna M.; Gil-Lafuente,...
Paperback. Editor(s): Gil-Lafuente, Anna M.; Gil-Lafuente, Jaime; Merigo-Lindahl, Jose Maria. Series: Studies in Fuzziness and Soft Computing. Num Pages: 484 pages, biography. BIC Classification: KJS; PBUD; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 735.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 484
- Condition
- New
- SKU
- V9783642448935
- ISBN
- 9783642448935
Paperback
Condition: New
€ 251.29
€ 251.29
Paperback. Editor(s): Giordano, Markus; Hummel, Johannes. Num Pages: 492 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 25. Weight in Grams: 780.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2005
- Number of pages
- 492
- Condition
- New
- SKU
- V9783322889904
- ISBN
- 9783322889904
Paperback
Condition: New
€ 119.29
€ 119.29
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conf...
. Ed(S): Gitlow, Howard S.; Wheatley, Edward ...
Paperback. Editor(s): Gitlow, Howard S.; Wheatley, Edward W. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 412 pages, biography. BIC Classification: 3JJPL; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 22. Weight in Grams: 1011.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 412
- Condition
- New
- SKU
- V9783319386744
- ISBN
- 9783319386744
Paperback
Condition: New
€ 130.86
€ 130.86
Paperback. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, R. Num Pages: 266 pages, biography. BIC Classification: KCL; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9780230239647
- ISBN
- 9780230239647
Paperback
Condition: New
€ 66.61
€ 66.61
Hardback. Takes readers on a journey across some of the most debated implications of the rise of the Chinese economy on the global scene. This book confirms the suspicion that a governance model of firms that does not sufficiently encourage market competition may have significant costs in terms of efficiency for the Chinese production system. Editor(s): Gomel, Giorgio; Marconi, Daniela; Musu, Ignazio; Quintieri, Beniamino. Num Pages: 284 pages, biography. BIC Classification: 1FPC; KCB; KCC; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 284
- Condition
- New
- SKU
- V9783642286377
- ISBN
- 9783642286377
Hardback
Condition: New
€ 128.77
€ 128.77
The Chinese Economy. Recent Trends and Policy Issues.
. Ed(S): Gomel, Giorgio; Marconi, Daniela; Mu...
Paperback. Editor(s): Gomel, Giorgio; Marconi, Daniela; Musu, Ignazio; Quintieri, Beniamino. Num Pages: 296 pages, biography. BIC Classification: KCB; KCC; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783642435560
- ISBN
- 9783642435560
Paperback
Condition: New
€ 127.49
€ 127.49
Verschwimmende Grenzen Zwischen Journalismus, Public Relations, Werbun...
. Ed(S): Gonser, Nicole; Russmann, Uta
Paperback / so. Editor(s): Gonser, Nicole; Russmann, Uta. Series: Forschung Und Praxis An der Fhwien der Wkw. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658135775
- ISBN
- 9783658135775
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Editor(s): Gottgens, Olaf; Gelbert, Adel; Boing, Christian. Num Pages: 355 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 617.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 355
- Condition
- New
- SKU
- V9783322912572
- ISBN
- 9783322912572
Paperback
Condition: New
€ 73.91
€ 73.91
Hardback. Editor(s): Greipl, Erich; Muller, Stefan. Series: Dresdner Beitrage zu Wettbewerb und Unternehmensfuhrung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 379.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835006126
- ISBN
- 9783835006126
Hardback
Condition: New
€ 94.83
€ 94.83
Paperback. Editor(s): Groppel-Klein, Andrea; Germelmann, Claas Christian. BIC Classification: KJSP. Dimension: 244 x 170. Weight in Grams: 949.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907356
- ISBN
- 9783834907356
Paperback
Condition: New
€ 87.06
€ 87.06
Marketing Challenges in a Turbulent Business Environment
. Ed(S): Groza, Mark D.; Ragland, Charles B.
Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 756
- Condition
- New
- SKU
- V9783319194271
- ISBN
- 9783319194271
Hardback
Condition: New
€ 287.61
€ 287.61