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Sales & marketing

Results 73 - 96 of 2512

Sales & marketing

Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
Format
Hardback
Publication date
2019
Publisher
John Wiley and Sons Ltd United States
Number of pages
320
Condition
New
SKU
V9780470671405
ISBN
9780470671405
Hardback
Condition: New

€ 180.45

Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar; Jacob, Frank; Sollner, Albrecht. Num Pages: 368 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
Format
Hardback
Publication date
2011
Publisher
Gabler Verlag United Kingdom
Edition
2
Number of pages
368
Condition
New
SKU
V9783834930194
ISBN
9783834930194
Hardback
Condition: New

€ 88.63

Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Jacob, Frank; S Llner, Albrecht; Sollner, Albrecht. Num Pages: 812 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 44. Weight in Grams: 1524.
Format
Hardback
Publication date
2006
Publisher
Gabler Verlag United Kingdom
Edition
2
Number of pages
812
Condition
New
SKU
V9783834900913
ISBN
9783834900913
Hardback
Condition: New

€ 174.58

Paperback. Editor(s): Krafft, Manfred; Gerdes, Jurgen. Series: ZfB Special Issue. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 334.
Format
Paperback
Publication date
2007
Publisher
Gabler Verlag
Condition
New
SKU
V9783834907288
ISBN
9783834907288
Paperback
Condition: New

€ 56.50
€ 49.20

Paperback. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 448 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 625.
Format
Paperback
Publication date
2014
Publisher
Gabler Germany
Number of pages
448
Condition
New
SKU
V9783834946492
ISBN
9783834946492
Paperback
Condition: New

€ 65.84

Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
Format
Hardback
Publication date
1994
Publisher
Kluwer Academic Publishers United States
Number of pages
442
Condition
New
SKU
V9780792393887
ISBN
9780792393887
Hardback
Condition: New

€ 281.47

Hardback. Studies the effects of relationship networks on the ability of corporate players (firms and their members) to attain their professional goals. By explicitly connecting social networks to the goals of corporate players, this book provides a unifying framework to the study of social capital in an organizational context. Editor(s): Leenders, Roger T. A. J.; Gabbay, Shaul M. Num Pages: 562 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 984.
Format
Hardback
Publication date
1999
Publisher
Kluwer Academic Publishers United States
Number of pages
562
Condition
New
SKU
V9780792385011
ISBN
9780792385011
Hardback
Condition: New

€ 251.64

Hardback. Editor(s): Loock, Herbert; Steppeler, Hubert. Num Pages: 502 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1030.
Format
Hardback
Publication date
2010
Publisher
Gabler Verlag United Kingdom
Number of pages
502
Condition
New
SKU
V9783834924803
ISBN
9783834924803
Hardback
Condition: New

€ 148.89

paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
Format
Paperback
Publication date
2000
Publisher
Psychology Press United States
Number of pages
70
Condition
New
Edition
1st Edition
SKU
V9780805897777
ISBN
9780805897777
Paperback
Condition: New

€ 35.99

Paperback. Editor(s): Manschwetus, Uwe; Rumler, Andrea. Num Pages: 503 pages, 2 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 26. Weight in Grams: 860.
Format
Paperback
Publication date
2002
Publisher
Gabler Germany
Number of pages
503
Condition
New
SKU
V9783409119924
ISBN
9783409119924
Paperback
Condition: New

€ 104.53

Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
Format
Paperback
Publication date
2009
Publisher
CABI Publishing United Kingdom
Number of pages
280
Condition
New
SKU
V9781845935870
ISBN
9781845935870
Paperback
Condition: New

€ 91.91

Hardback. Editor(s): Meckel, Miriam; Schmid, Beat. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 989.
Format
Hardback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834909138
ISBN
9783834909138
Hardback
Condition: New

€ 89.47

Paperback / so. Editor(s): Meckel, Miriam; Schmid, Beat. Num Pages: 556 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 30. Weight in Grams: 907.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Edition
2
Number of pages
556
Condition
New
SKU
V9783834909732
ISBN
9783834909732
Paperback
Condition: New

€ 73.32

Hardback. Comprises the proceedings of the Ninth Working Conference on Database Semantics held in Hong Kong in April 2001. This volume is useful for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user interfaces, as applied to e-commerce. Editor(s): Meersman, R.; Aberer, Karl; Dillon, Tharam S. Series: IFIP Advances in Information and Communication Technology. Num Pages: 360 pages, 31 black & white illustrations, biography. BIC Classification: KJE; KJS; UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 20. Weight in Grams: 686.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
360
Condition
New
SKU
V9781402073519
ISBN
9781402073519
Hardback
Condition: New

€ 127.69

Paperback / so. Editor(s): Mohlenbruch, Dirk; Hartmann, Michaela. Num Pages: 544 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 973.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United States
Number of pages
544
Condition
New
SKU
V9783663015499
ISBN
9783663015499
Paperback
Condition: New

€ 116.84

Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
Format
Hardback
Publication date
1995
Publisher
Kluwer Academic Publishers United States
Number of pages
635
Condition
New
SKU
V9780792395041
ISBN
9780792395041
Hardback
Condition: New

€ 330.10

paperback. Editor(s): Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter; Schramm-Klein, Hanna; Swoboda, Bernhard. Series: European Retail Research. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 263.
Format
Paperback
Publication date
2010
Publisher
Gabler Verlag United States
Condition
New
Edition
2011th Edition
SKU
V9783834927095
ISBN
9783834927095
Paperback
Condition: New

€ 90.19

Paperback. Das Heft bietet einen kurzen Uberblick uber die geschichtliche Entwicklnug des Internationalen Managements sowie neuere Ergebnisse aus der internationalen Forschung." Editor(s): Oesterle, Michael-Jorg; Wolf, Joachim. Series: Mir Special Issue. Num Pages: 192 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 10. Weight in Grams: 321.
Format
Paperback
Publication date
1999
Publisher
Gabler Germany
Number of pages
192
Condition
New
SKU
V9783409115261
ISBN
9783409115261
Paperback
Condition: New

€ 63.79

Paperback. Editor(s): Pereira, Vijay; Malik, Ashish. Series: India Studies in Business and Economics. Num Pages: 216 pages, 4 black & white illustrations, 5 colour illustrations, 33 black & white tables, biography. BIC Classification: JFC; KCP; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 343.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
216
Condition
New
SKU
V9783319366883
ISBN
9783319366883
Paperback
Condition: New

€ 63.18

Paperback / so. Editor(s): Rein, Hartmut; Schuler, Alexander. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: JHB; KJM; KJS; TQ. Category: (G) General (US: Trade). Dimension: 239 x 168 x 23. Weight in Grams: 612.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834933539
ISBN
9783834933539
Paperback
Condition: New

€ 60.61

Hardback. Editor(s): Reinecke, Sven; Tomczak, Torsten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 59. Weight in Grams: 2005.
Format
Hardback
Publication date
2006
Publisher
Gabler Verlag United Kingdom
Edition
2
Condition
New
SKU
V9783409142861
ISBN
9783409142861
Hardback
Condition: New

€ 270.37

Hardback. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Editor(s): Rialp, Alex; Rialp, Josep. Series: Advances in International Marketing. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 744.
Format
Hardback
Publication date
2006
Publisher
Emerald Group Publishing Limited United States
Number of pages
424
Condition
New
SKU
V9780762313693
ISBN
9780762313693
Hardback
Condition: New

€ 178.93

Hardback. Addresses the interaction between archaeology and nationalist, political, and commercial policies. This book is suitable for archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well as others with an interest in the preservation of archaeological sites as historic locales. Editor(s): Rowan, Yorke; Baram, Uzi. Num Pages: 328 pages, Illustrations, maps. BIC Classification: HD; KJS; KNSG. Category: (G) General (US: Trade). Dimension: 234 x 173 x 25. Weight in Grams: 635.
Format
Hardback
Publication date
2004
Publisher
AltaMira Press,U.S. United States
Number of pages
328
Condition
New
SKU
V9780759103412
ISBN
9780759103412
Hardback
Condition: New

€ 157.54

paperback. Der Band prasentiert in komprimierter Form ausgewahlte Studien aus dem europaischen Umkreis zu der Frage, wie sich kulturelle Aspekte in Kommunikationsstrategien integrieren lassen. Es wird deutlich, dass eine kulturelle Differenzierung in der Marktkommunikation als Erfolgsfaktor unternehmerischen Handelns zu bewerten ist." Editor(s): Schmidt, Christopher Michael; Neuendorff, Dagmar; Nielsen, Martin. Series: Europaische Kulturen in der Wirtschaftskommunikation. Num Pages: 368 pages, 14 black & white illustrations, 34 black & white tables. BIC Classification: JHBL; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 476.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitätsverlag Germany
Number of pages
368
Condition
New
Edition
2004th Edition
SKU
V9783824445639
ISBN
9783824445639
Paperback
Condition: New

€ 97.55

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