×


 x 

Shopping cart

Sales & marketing

Results 217 - 240 of 1146

Sales & marketing

Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749475093
ISBN
9780749475093
Paperback
Condition: New

€ 35.99
€ 31.01

Paperback. Num Pages: 150 pages. BIC Classification: KJS; KNTP. Category: (G) General (US: Trade). Dimension: 155 x 229 x 10. Weight in Grams: 266.
Publisher
Legend Business
Format
Paperback
Publication date
2012
Condition
New
SKU
KRA0003812
ISBN
9781908775696
Paperback
Condition: New

€ 4.99

Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478889
ISBN
9780749478889
Paperback
Condition: New

€ 33.99
€ 30.81

Hardcover. Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 146 x 20. Weight in Grams: 322.
Format
Hardback
Publication date
2006
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
192
Condition
New
SKU
V9780470045473
ISBN
9780470045473
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 11. Weight in Grams: 164.
Format
Paperback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780470171783
ISBN
9780470171783
Paperback
Condition: New

€ 19.99
€ 17.38

Hardcover. If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 150 x 22. Weight in Grams: 370.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
HAR/CDR
Number of pages
224
Condition
New
SKU
V9780470243367
ISBN
9780470243367
Hardback
Condition: New

€ 25.99
€ 21.18

Hardcover. The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast.. Num Pages: 238 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 152 x 22. Weight in Grams: 386.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
238
Condition
New
SKU
V9780470504895
ISBN
9780470504895
Hardback
Condition: New

€ 24.99
€ 20.23

Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471267720
ISBN
9780471267720
Hardback
Condition: New

€ 38.99
€ 30.67

Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
Publisher
Simon & Schuster Ltd
Number of pages
400
Format
Paperback
Publication date
2010
Condition
New
SKU
V9781849830409
ISBN
9781849830409
Paperback
Condition: New

€ 13.00
€ 11.54

Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
400
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470613580
ISBN
9780470613580
Hardback
Condition: New

€ 33.99
€ 24.51

Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
Publisher
Simon & Schuster UK
Format
Paperback
Publication date
2009
Edition
UK ed.
Condition
New
SKU
V9781847398352
ISBN
9781847398352
Paperback
Condition: New

€ 13.99
€ 11.69

Paperback. David Peoples reveals how you can reach the decision makers at the top and clinch the sale. Ita s tougher than ever to win over todaya s customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful sales program. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 16. Weight in Grams: 424.
Format
Paperback
Publication date
1993
Publisher
Wiley
Edition
1st Edition
Condition
New
SKU
V9780471581055
ISBN
9780471581055
Paperback
Condition: New

€ 49.99
€ 39.21

Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
Publisher
Pearson Education (US)
Format
Paperback
Publication date
2014
Edition
2nd
Condition
New
SKU
V9780321985200
ISBN
9780321985200
Paperback
Condition: New

€ 38.99
€ 33.48

Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
Publisher
LID Publishing Inc
Number of pages
104
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781907794469
ISBN
9781907794469
Paperback
Condition: New

€ 17.99
€ 14.50

Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
Publisher
Phaidon Press Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2004
Edition
01st Edition
Condition
New
SKU
V9780714843865
ISBN
9780714843865
Paperback
Condition: New

€ 33.99
€ 22.87

Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780470034507
ISBN
9780470034507
Paperback
Condition: New

€ 65.17

Paperback. In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed "guru's guru," joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy. Num Pages: 256 pages, Illustrations. BIC Classification: KJL; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 19. Weight in Grams: 342.
Publisher
Simon & Schuster
Number of pages
224
Format
Paperback
Publication date
2002
Edition
Reprint
Condition
New
SKU
V9780743207768
ISBN
9780743207768
Paperback
Condition: New

€ 23.99
€ 16.07

Paperback. Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 114 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 116 x 8. Weight in Grams: 118.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
114
Condition
New
SKU
V9781841121963
ISBN
9781841121963
Paperback
Condition: New

€ 13.59

Hardcover. The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business. Num Pages: 592 pages, Ill. BIC Classification: KJS; KNS. Category: (UU) Undergraduate. Dimension: 234 x 194 x 32. Weight in Grams: 1000.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
592
Condition
New
SKU
V9780471180340
ISBN
9780471180340
Hardback
Condition: New

€ 291.68

Hardcover. The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 227 x 31. Weight in Grams: 502.
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471706441
ISBN
9780471706441
Hardback
Condition: New

€ 35.99
€ 28.75

Paperback. The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 287 x 23. Weight in Grams: 366.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119272427
ISBN
9781119272427
Paperback
Condition: New

€ 23.99
€ 17.67

Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
Publisher
Wiley
Number of pages
192
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470900529
ISBN
9780470900529
Hardback
Condition: New

€ 25.99
€ 19.45

Paperback. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Num Pages: 600 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 171 x 25. Weight in Grams: 748.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
600
Condition
New
SKU
V9780631211266
ISBN
9780631211266
Paperback
Condition: New

€ 48.99
€ 38.26

Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd
Edition
2nd Edition
Condition
New
SKU
V9780631196389
ISBN
9780631196389
Paperback
Condition: New

€ 50.86
€ 43.78

Subscribe to our newsletter

News on special offers, signed editions & more!