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Sales & marketing

Results 217 - 240 of 2512

Sales & marketing

Paperback. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469924
ISBN
9780749469924
Paperback
Condition: New

€ 40.99
€ 36.32

Hardback. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2015
Edition
Re-issue
Condition
New
SKU
V9780749476533
ISBN
9780749476533
Hardback
Condition: New

€ 115.27
€ 110.94

Hardcover. There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Num Pages: 132 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 158 x 234 x 22. Weight in Grams: 460.
Publisher
John Wiley & Sons Inc
Number of pages
132
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780470012925
ISBN
9780470012925
Hardback
Condition: New

€ 54.61

Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471309543
ISBN
9780471309543
Hardback
Condition: New

€ 47.99
€ 37.05

Paperback. "Based on The distribution trap, winner of the Berry-ama book prize for the best marketing book of 2010." Num Pages: 164 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 18. Weight in Grams: 294.
Publisher
Apress
Format
Paperback
Publication date
2015
Edition
2nd ed.
Condition
New
SKU
V9781484203866
ISBN
9781484203866
Paperback
Condition: New

€ 40.99
€ 32.49

Hardcover. Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Num Pages: 256 pages, notes. BIC Classification: KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 21. Weight in Grams: 556.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471264590
ISBN
9780471264590
Hardback
Condition: New

€ 46.99
€ 36.19

Hardback. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. Editor(s): Wright, Simon; McCrea, Diane. Num Pages: 312 pages, 85. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 253 x 180 x 21. Weight in Grams: 822.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781405150583
ISBN
9781405150583
Hardback
Condition: New

€ 242.52

Paperback. From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting. Num Pages: 328 pages, illustrations. BIC Classification: APT; KJS; KNTD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 550.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749476687
ISBN
9780749476687
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Num Pages: 288 pages. BIC Classification: KJS; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 167 x 17. Weight in Grams: 444.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780415638104
ISBN
9780415638104
Paperback
Condition: New

€ 79.00

Hardcover. Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Series: RGS-IBG Book Series. Num Pages: 248 pages. BIC Classification: JFCD; JFFS; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 150 x 17. Weight in Grams: 450.
Format
Hardback
Publication date
2015
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Condition
New
SKU
V9781118556382
ISBN
9781118556382
Hardback
Condition: New

€ 79.37

Paperback. Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Series: RGS-IBG Book Series. Num Pages: 248 pages, illustrations. BIC Classification: JFCD; JFFS; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 14. Weight in Grams: 320.
Format
Paperback
Publication date
2015
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Condition
New
SKU
V9781118556405
ISBN
9781118556405
Paperback
Condition: New

€ 34.64

Paperback. The definitive handbook for managing a company's brand and reputation. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 29. Weight in Grams: 754.
Publisher
LID Editorial Empresarial
Format
Paperback
Publication date
2014
Condition
New
SKU
V9788483567975
ISBN
9788483567975
Paperback
Condition: New

€ 26.99
€ 20.57

Hardcover. A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. Num Pages: 304 pages, black & white illustrations, black & white tables, figures. BIC Classification: 1FKA; 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 26. Weight in Grams: 498.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
280
Condition
New
SKU
V9781118446232
ISBN
9781118446232
Hardback
Condition: New

€ 36.99
€ 28.66

Paperback. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346.
Publisher
Faber & Faber
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780571309221
ISBN
9780571309221
Paperback
Condition: New

€ 19.99
€ 14.50

paperback. Anja Geigenmuller zeigt, dass regionale Marken an Marktbedeutung gewinnen und die Relevanz nationaler Marken in Frage stellen werden. Daraus leitet sie marken- und vor allem kommunikationspolitische Strategien zur Fuhrung regionaler Marken in regionalen und uberregionalen Markten ab." Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 234 pages, 4 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 316.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitätsverlag Germany
Number of pages
234
Condition
New
Edition
2003rd Edition
SKU
V9783824478972
ISBN
9783824478972
Paperback
Condition: New

€ 79.84

Paperback / so. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 15. Weight in Grams: 363.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834931993
ISBN
9783834931993
Paperback
Condition: New

€ 86.04

Paperback. Num Pages: 353 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 450.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
353
Condition
New
SKU
V9783824407187
ISBN
9783824407187
Paperback
Condition: New

€ 81.35

Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 265 pages, 9 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 347.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
265
Condition
New
SKU
V9783824491490
ISBN
9783824491490
Paperback
Condition: New

€ 74.68

Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834926784
ISBN
9783834926784
Paperback
Condition: New

€ 86.09

Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783835009455
ISBN
9783835009455
Paperback
Condition: New

€ 91.67

Paperback. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. Series: New Rules Social Media Series. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 154 x 22. Weight in Grams: 392.
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Format
Paperback
Publication date
2012
Edition
Revised and Updated
Condition
New
SKU
V9781118232606
ISBN
9781118232606
Paperback
Condition: New

€ 25.99
€ 19.42

Paperback. Num Pages: 224 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 149 x 10. Weight in Grams: 350.
Format
Paperback
Publication date
2005
Publisher
Career Press United States
Number of pages
224
Condition
New
SKU
V9781564147691
ISBN
9781564147691
Paperback
Condition: New

€ 16.99
€ 14.96

Hardcover.

Make customer feedback work for your business.

Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 23. Weight in Grams: 406.

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470563557
ISBN
9780470563557
Hardback
Condition: New

€ 25.99
€ 21.03

Hardback. Num Pages: 142 pages, 11 black & white illustrations, biography. BIC Classification: KJMP; KJMV; KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319555768
ISBN
9783319555768
Hardback
Condition: New

€ 69.96

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