Sales & marketing
Results 217 - 240 of 1356
Sales & marketing
Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118061930
- ISBN
- 9781118061930
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. .
- Publisher
- Prentice Hall
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134263434
- ISBN
- 9780134263434
Paperback
Condition: New
€ 24.99€ 6.07
€ 24.99
€ 6.07
Paperback. Series: Fundamentals. Num Pages: 216 pages, 150 colour illus. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 202 x 18. Weight in Grams: 670.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474220859
- ISBN
- 9781474220859
Paperback
Condition: New
€ 40.99€ 33.59
€ 40.99
€ 33.59
Paperback. This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Num Pages: 304 pages, Line drawings, black & white. BIC Classification: JHBC; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 27. Weight in Grams: 528.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780719096518
- ISBN
- 9780719096518
Paperback
Condition: New
€ 33.99€ 32.66
€ 33.99
€ 32.66
Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 318
- Format
- Paperback
- Publication date
- 1966
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780844231013
- ISBN
- 9780844231013
Paperback
Condition: New
€ 17.99€ 14.13
€ 17.99
€ 14.13
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780765646941
- ISBN
- 9780765646941
Paperback
Condition: New
€ 63.24
€ 63.24
Paperback. Series: HBR's 10 Must Reads. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 210 x 138 x 15. Weight in Grams: 250.
- Publisher
- Harvard Business Review Press
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781422189887
- ISBN
- 9781422189887
Paperback
Condition: New
€ 23.99€ 21.88
€ 23.99
€ 21.88
Hardcover. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Editor(s): Cliquet, Gerard. Translator(s): Hughes, Eugene. Series: Geographical Information Systems. Num Pages: 328 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 22. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 328
- Condition
- New
- SKU
- V9781905209071
- ISBN
- 9781905209071
Hardback
Condition: New
€ 185.61
€ 185.61
Hardback. Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. Num Pages: 216 pages, 23 black & white illustrations, biography. BIC Classification: KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 159 x 217 x 21. Weight in Grams: 416.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137534286
- ISBN
- 9781137534286
Hardback
Condition: New
€ 72.34
€ 72.34
Paperback. Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. Series: Social Venture Network Series. Num Pages: 180 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 146 x 216 x 15. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Berrett-Koehler United States
- Number of pages
- 180
- Condition
- New
- SKU
- V9781576753835
- ISBN
- 9781576753835
Paperback
Condition: New
€ 18.99€ 16.65
€ 18.99
€ 16.65
Paperback. Num Pages: 224 pages, diagrams, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 156 x 11. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Career Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781601632661
- ISBN
- 9781601632661
Paperback
Condition: New
€ 18.99€ 17.92
€ 18.99
€ 17.92
Paperback. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 229 x 11. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Career Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781601632760
- ISBN
- 9781601632760
Paperback
Condition: New
€ 18.99€ 17.89
€ 18.99
€ 17.89
Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470411599
- ISBN
- 9780470411599
Hardback
Condition: New
€ 24.99€ 20.13
€ 24.99
€ 20.13
Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
- Publisher
- Wiley
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118379769
- ISBN
- 9781118379769
Paperback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119059721
- ISBN
- 9781119059721
Hardback
Condition: New
€ 32.99€ 29.86
€ 32.99
€ 29.86
Paperback. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Editor(s): Carroll, Craig E. Series: Handbooks in Communication and Media. Num Pages: 650 pages, black & white illustrations. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 174 x 319 x 30. Weight in Grams: 986.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119061236
- ISBN
- 9781119061236
Paperback
Condition: New
€ 63.19
€ 63.19
Paperback. Num Pages: 102 pages, illus. BIC Classification: CBW; KJS; KNTP; VSC. Category: (G) General (US: Trade). Dimension: 223 x 153 x 8. Weight in Grams: 160.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 102
- Condition
- New
- SKU
- V9781560722779
- ISBN
- 9781560722779
Paperback
Condition: New
€ 31.99€ 23.06
€ 31.99
€ 23.06
Hardcover. Num Pages: 224 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV8; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 183 x 17. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Pearson Education (US) United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780133453867
- ISBN
- 9780133453867
Hardback
Condition: New
€ 96.27
€ 96.27
International Public Relations: Negotiating Culture, Identity, and Pow...
Curtin, Patricia A.; Gaither, T. Kenn
paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- SAGE Publications, Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781412914154
- ISBN
- 9781412914154
Paperback
Condition: New
€ 191.74
€ 191.74
Hardback. In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. Num Pages: 263 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 248 x 161 x 29. Weight in Grams: 434.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137502032
- ISBN
- 9781137502032
Hardback
Condition: New
€ 53.99€ 44.51
€ 53.99
€ 44.51
Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470547991
- ISBN
- 9780470547991
Hardback
Condition: New
€ 88.75
€ 88.75
Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470844243
- ISBN
- 9780470844243
Hardback
Condition: New
€ 50.98
€ 50.98
Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471495437
- ISBN
- 9780471495437
Hardback
Condition: New
€ 57.27
€ 57.27
Hardcover. A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father--and--son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 139 x 18. Weight in Grams: 338.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471718574
- ISBN
- 9780471718574
Hardback
Condition: New
€ 23.99€ 19.44
€ 23.99
€ 19.44