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Sales & marketing

Results 121 - 144 of 2512

Sales & marketing

Paperback. Series: Marketing-Management. Num Pages: 370 pages, 89 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 468.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
370
Condition
New
SKU
V9783835001619
ISBN
9783835001619
Paperback
Condition: New

€ 80.81

Hardcover. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. Num Pages: 368 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 32. Weight in Grams: 654.
Format
Hardback
Publication date
2014
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780471703594
ISBN
9780471703594
Hardback
Condition: New

€ 62.32

Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 156 x 228 x 13. Weight in Grams: 346.
Publisher
OUP Australia and New Zealand
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780195593921
ISBN
9780195593921
Paperback
Condition: New

€ 33.40

Hardcover. Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 24. Weight in Grams: 704.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
348
Format
Hardback
Publication date
2004
Edition
1st Edition
Condition
New
SKU
V9780470860823
ISBN
9780470860823
Hardback
Condition: New

€ 34.99
€ 25.33

Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
368
Format
Hardback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470238271
ISBN
9780470238271
Hardback
Condition: New

€ 37.99
€ 26.97

Paperback. Provides the customer-facing professionals with advice designed to transform them into heroes in the eyes of the customers they serve. This book show readers how to: achieve the mindset required for Hero-Class service; understand the customer's expectations - and exceed them; develop powerful communication skills; and more. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 19. Weight in Grams: 422.
Publisher
AMACOM
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780814449059
ISBN
9780814449059
Paperback
Condition: New

€ 19.99
€ 18.40

Hardback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 243 x 165 x 23. Weight in Grams: 416.
Publisher
Harvard Business School Publishing
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781625278456
ISBN
9781625278456
Hardback
Condition: New

€ 36.99
€ 30.63

Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 653.
Format
Hardback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834905819
ISBN
9783834905819
Hardback
Condition: New

€ 72.01

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 376.
Format
Paperback
Publication date
2001
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824474233
ISBN
9783824474233
Paperback
Condition: New

€ 80.36

Paperback. .
Publisher
McGraw-Hill Education - Europe United States
Format
Paperback
Publication date
2014
Edition
UK ed.
Condition
New
SKU
V9780077152345
ISBN
9780077152345
Paperback
Condition: New

€ 74.99

Hardcover. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586.
Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
324
Condition
New
SKU
V9780471644309
ISBN
9780471644309
Hardback
Condition: New

€ 37.99
€ 29.51

Paperback. Num Pages: 456 pages, 109 black & white illustrations, 51 black & white tables, 31 black & white halftones, 78. BIC Classification: KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 20. Weight in Grams: 898.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Edition
3rd Edition
Condition
New
SKU
V9780415831581
ISBN
9780415831581
Paperback
Condition: New

€ 87.59

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292116891
ISBN
9781292116891
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. Adriane Hartmann erarbeitet auf der Basis nichtkompensatorischer und zweistufiger Modelle neue Verfahren zur Kaufentscheidungsprognose und nimmt einen empirischen Vergleich mit existierenden Ansatzen vor. Ihre Neuentwicklung des dekompositionellen konjunktiv-kompensatorischen Verfahrens (DCC) ist besonders hervorzuheben." Series: Marken- Und Produktmanagement. Num Pages: 281 pages, 4 black & white illustrations, 48 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 372.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
281
Condition
New
SKU
V9783824480913
ISBN
9783824480913
Paperback
Condition: New

€ 69.44

Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 224 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 295.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
224
Condition
New
SKU
V9783824491483
ISBN
9783824491483
Paperback
Condition: New

€ 74.33

Hardcover. Used hardback, in good condition. With dustjacket.
Condition
Used, Good
Publisher
John Wiley & Sons
Format
Hardback
Publication date
1999
Edition
1st Edition
SKU
KIN0008804
ISBN
9780471295556
Hardback
Condition: Used, Good

€ 4.99

Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
Condition
Used, Like New
Publisher
John Wiley & Sons
Format
Hardback
Publication date
1999
Edition
1st Edition
SKU
KEX0164428
ISBN
9780471295556
Hardback
Condition: Used, Like New

€ 4.99

Paperback / so. Editor(s): Ahlert, Dieter. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 24. Weight in Grams: 630.
Format
Paperback
Publication date
1981
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783409351911
ISBN
9783409351911
Paperback
Condition: New

€ 71.49

Paperback. Num Pages: 138 pages, b/w photos. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 141 x 8. Weight in Grams: 192.
Format
Paperback
Publication date
2010
Publisher
B Jain Publishers Pvt Ltd India
Number of pages
138
Condition
New
SKU
V9788131906620
ISBN
9788131906620
Paperback
Condition: New

€ 7.05

Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
Publisher
Ebury Publishing United Kingdom
Number of pages
272
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780091947569
ISBN
9780091947569
Paperback
Condition: New

€ 23.99
€ 16.54

Paperback. Num Pages: 265 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 155 x 13. Weight in Grams: 340.
Publisher
Entrepreneur Press
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781599185354
ISBN
9781599185354
Paperback
Condition: New

€ 20.99
€ 19.48

paperback. Num Pages: 368 pages. BIC Classification: KJC; KJMV7; KJS; UDB; UDX. Category: (P) Professional & Vocational. Dimension: 181 x 232 x 18. Weight in Grams: 494.
Format
Paperback
Publication date
2013
Publisher
Pearson Ft Press United States
Edition
2nd Edition
Number of pages
368
Condition
New
SKU
V9780134194677
ISBN
9780134194677
Paperback
Condition: New

€ 50.63

Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
Publisher
McGraw-Hill Education - Europe
Number of pages
213
Format
Paperback
Publication date
2001
Edition
2nd ed.
Condition
New
SKU
V9780071373586
ISBN
9780071373586
Paperback
Condition: New

€ 19.00
€ 16.79

Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
Publisher
Profile Books
Number of pages
160
Format
Paperback
Publication date
1994
Edition
Main
Condition
New
SKU
V9781861976109
ISBN
9781861976109
Paperback
Condition: New

€ 13.99
€ 10.79

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