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Sales & marketing

Results 97 - 120 of 1150

Sales & marketing

Hardcover. A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Num Pages: 208 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc United States
Number of pages
208
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781118988923
ISBN
9781118988923
Hardback
Condition: New

€ 32.99
€ 23.73

Paperback. A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 16. Weight in Grams: 306.

Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9781118759677
ISBN
9781118759677
Paperback
Condition: New

€ 16.99
€ 13.40

Hardcover. Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing. Num Pages: 504 pages, 76 colour illustrations, 40 colour illustrations. BIC Classification: KJS; KNSP; WSBM. Category: (U) Tertiary Education (US: College). Dimension: 289 x 219 x 28. Weight in Grams: 1692.
Publisher
Human Kinetics
Format
Hardback
Publication date
2014
Edition
4th Edition
Condition
New
SKU
V9781450424981
ISBN
9781450424981
Hardback
Condition: New

€ 153.14

Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781118958087
ISBN
9781118958087
Paperback
Condition: New

€ 30.99
€ 21.95

Hardcover. How to dominate your market and receive sales results that are better than the competition An "800-Pound Gorilla" is a business term used to describe the dominant player in any marketplace that gets an 'unfair share' of the available business. Num Pages: 208 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 138 x 20. Weight in Grams: 310.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470496756
ISBN
9780470496756
Hardback
Condition: New

€ 23.99
€ 19.28

Hardcover. Praise for The Best Service Is No Service "A very sharp and practical treatise on why so many call centers and service operations are playing with the wrong deck of cards altogether. We strongly recommend it to anyone involved in customer service issues. " -Don Peppers and Martha Rogers, Ph.D. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 29. Weight in Grams: 540.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
336
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470189085
ISBN
9780470189085
Hardback
Condition: New

€ 32.99
€ 23.58

Hardback. Num Pages: 192 pages, B&W illustrations, charts, tables. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 149 x 224 x 17. Weight in Grams: 384.
Publisher
Taylor & Francis Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781937134853
ISBN
9781937134853
Hardback
Condition: New

€ 36.06

Paperback. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 171.
Publisher
RDA Press, LLC
Format
Paperback
Publication date
2012
Edition
Reprint
Condition
New
SKU
V9781937832124
ISBN
9781937832124
Paperback
Condition: New

€ 24.99
€ 21.72

Paperback. Introduces Attraction Marketing System, a tool that brings the market for a product or service to the business through targeted initiatives using direct mail, email, telemarketing, and websites. Num Pages: 304 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 152 x 19. Weight in Grams: 426.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Paperback
Publication date
2005
Edition
3rd Edition
Condition
New
SKU
V9780071462075
ISBN
9780071462075
Paperback
Condition: New

€ 33.99
€ 24.42

Paperback. Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling. Num Pages: 208 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 196 x 129 x 8. Weight in Grams: 152.
Publisher
Penguin Books Ltd
Number of pages
208
Format
Paperback
Publication date
2010
Condition
New
SKU
V9780141049588
ISBN
9780141049588
Paperback
Condition: New

€ 15.99
€ 11.81

Hardcover. Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Num Pages: 256 pages, Illustrations. BIC Classification: HRC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 22. Weight in Grams: 442.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470422106
ISBN
9780470422106
Hardback
Condition: New

€ 30.99
€ 23.93

Hardback. The rapid growth of consumerism has industry across all sectors scrambling to meet consumer demands and rapid shifts in consumer attitudes. The authors have put forward a system of coping with this level of demand called "Quick Response". Num Pages: 304 pages, bibliography. BIC Classification: KJMV5; KJMV6; KJMV9; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 596.
Format
Hardback
Publication date
1999
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780471988335
ISBN
9780471988335
Hardback
Condition: New

€ 75.31

Hardcover. This practical guide gives specialty retail store owners a proven system for marketing their stores, allowing them to take on the dominant big box stores and Internet merchants. Filled with fresh and innovative ways to reach customers, it also shows owners how to create a great in-store experience and parlay any sale into a long-term relationship. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 24. Weight in Grams: 446.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470043936
ISBN
9780470043936
Hardback
Condition: New

€ 35.99
€ 28.66

Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780470119860
ISBN
9780470119860
Hardback
Condition: New

€ 31.99
€ 25.05

Paperback. Num Pages: 100 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 159 x 229 x 11. Weight in Grams: 230.
Publisher
Nova Science Publishers Inc
Format
Paperback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781634850711
ISBN
9781634850711
Paperback
Condition: New

€ 137.35
€ 103.86

Paperback. In parallel with the trend towards conducting more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance to cash incentives. Num Pages: 33 pages, tables & charts. BIC Classification: JHBC; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 168 x 4. Weight in Grams: 92.
Format
Paperback
Publication date
2009
Publisher
Rockwool Foundation Research Unit Denmark
Number of pages
33
Condition
New
SKU
V9788790199210
ISBN
9788790199210
Paperback
Condition: New

€ 8.99
€ 8.40

Hardcover. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
240
Condition
New
SKU
V9780471395621
ISBN
9780471395621
Hardback
Condition: New

€ 50.33
€ 43.33

Paperback. Num Pages: 75 pages, black & white illustrations. BIC Classification: JNRV; KJMV2; KJSU. Category: (P) Professional & Vocational. Dimension: 280 x 210 x 5. Weight in Grams: 212.
Format
Paperback
Publication date
1996
Publisher
Pfeiffer & Co ,U.S. United States
Edition
1st Edition
Number of pages
75
Condition
New
SKU
V9780883904732
ISBN
9780883904732
Paperback
Condition: New

€ 36.06

Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 9. Weight in Grams: 260.
Format
Paperback
Publication date
1997
Publisher
Jossey Bass San Francisco
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780787909383
ISBN
9780787909383
Paperback
Condition: New

€ 30.99
€ 24.03

Paperback. The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. Num Pages: 696 pages, black & white illustrations, figures. BIC Classification: KJSA; UBW. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 33. Weight in Grams: 912.
Publisher
John Wiley & Sons Inc United States
Number of pages
650
Format
Paperback
Publication date
2014
Edition
3rd Revised edition
Condition
New
SKU
V9781118819562
ISBN
9781118819562
Paperback
Condition: New

€ 42.99
€ 30.59

Paperback. Num Pages: 478 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 253 x 182 x 25. Weight in Grams: 834.
Publisher
Fitness Information Technology, Inc, U.S. United States
Number of pages
478
Format
Paperback
Publication date
2019
Edition
Fourth
Condition
New
SKU
V9781935412403
ISBN
9781935412403
Paperback
Condition: New

€ 95.90
€ 73.46

Paperback. Contains papers drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004. Editor(s): Pitts, Brenda G. Num Pages: 259 pages, tables & charts. BIC Classification: KJS; KNSP. Category: (P) Professional & Vocational. Dimension: 275 x 214 x 18. Weight in Grams: 770.
Format
Paperback
Publication date
2005
Publisher
Fitness Information Technology, Inc, U.S. United States
Number of pages
259
Condition
New
SKU
V9781885693679
ISBN
9781885693679
Paperback
Condition: New

€ 26.99
€ 20.61

Paperback. Num Pages: 152 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
152
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292087924
ISBN
9781292087924
Paperback
Condition: New

€ 19.99
€ 15.91

paperback. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 234 x 24. Weight in Grams: 380.
Format
Paperback
Publication date
2015
Publisher
Portfolio Penguin U.K.
Condition
New
SKU
9780241196564
ISBN
9780241196564
Paperback
Condition: New

€ 21.99
€ 15.29

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