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Sales & marketing

Results 265 - 288 of 2512

Sales & marketing

Hardcover. Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. This title looks at how explicit tourism assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. Editor(s): Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 250 pages. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 156 x 234 x 25. Weight in Grams: 506.
Format
Hardback
Publication date
2011
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9780857248534
ISBN
9780857248534
Hardback
Condition: New

€ 125.41

Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2018
Condition
New
SKU
V9781786351227
ISBN
9781786351227
Hardback
Condition: New

€ 150.23

Hardcover. This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 153 x 28. Weight in Grams: 596.
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784410803
ISBN
9781784410803
Hardback
Condition: New

€ 147.16

hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
Format
Hardback
Publication date
1999
Publisher
CABI Publishing United Kingdom
Number of pages
400
Condition
New
SKU
V9780851993225
ISBN
9780851993225
Hardback
Condition: New

€ 172.58

Hardback. Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Num Pages: 256 pages, 6 black & white tables, 6 figures, 1 graphs. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 23. Weight in Grams: 414.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781137452801
ISBN
9781137452801
Hardback
Condition: New

€ 52.99
€ 42.46

Paperback. Num Pages: 510 pages. BIC Classification: CBW; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 187. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
510
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780415748841
ISBN
9780415748841
Paperback
Condition: New

€ 111.22

paperback. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 413.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Edition
2006th Edition
Number of pages
286
Condition
New
SKU
V9783835001381
ISBN
9783835001381
Paperback
Condition: New

€ 80.61

Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834910387
ISBN
9783834910387
Paperback
Condition: New

€ 74.21

Paperback. Num Pages: 330 pages, 25 b/w photographs, 1 line figure. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 151 x 228 x 20. Weight in Grams: 462. The Marketing and Making of a People. 330 pages, illustrations. Cateogry: (G) General (US: Trade). BIC Classification: 1KL; HBJK. Dimension: 151 x 228 x 20. Weight: 460.
Format
Paperback
Publication date
2012
Publisher
University of California Press
Edition
First Edition, Updated Edition, with a New Preface
Number of pages
330
Condition
New
SKU
V9780520274693
ISBN
9780520274693
Paperback
Condition: New

€ 33.99
€ 24.74

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834909480
ISBN
9783834909480
Paperback
Condition: New

€ 75.37

Hardback. Num Pages: 180 pages, bibliography. BIC Classification: KFF; KJS. Category: (G) General (US: Trade). Weight in Grams: 322.
Format
Hardback
Publication date
2005
Publisher
Gabler Germany
Number of pages
180
Condition
New
SKU
V9783409142496
ISBN
9783409142496
Hardback
Condition: New

€ 59.30

Paperback / so. Num Pages: 244 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 318.
Format
Paperback
Publication date
2002
Publisher
Deutscher Universitatsverlag United States
Number of pages
244
Condition
New
SKU
V9783824406586
ISBN
9783824406586
Paperback
Condition: New

€ 75.25

Paperback.
Format
Paperback
Publication date
2011
Publisher
Elsevier Science & Technology United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9780123854964
ISBN
9780123854964
Paperback
Condition: New

€ 51.42

Hardcover. Editor(s): Boskins, Arnold P. Num Pages: 189 pages, b/w graphs, tables & formulas. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 264 x 183 x 19. Weight in Grams: 670.
Format
Hardback
Publication date
2008
Publisher
Nova Science Publishers Inc United States
Number of pages
189
Condition
New
SKU
V9781600215834
ISBN
9781600215834
Hardback
Condition: New

€ 237.66
€ 160.69

Hardcover. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Num Pages: 238 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 454. How to Maximize Marketing for Business Growth. 238 pages, Illustrations. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 238 x 163 x 24. Weight: 454.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470051436
ISBN
9780470051436
Hardback
Condition: New

€ 25.99
€ 21.16

Hardback. This text expands on Bryan Reynolds' controversial transversal theory while offering groudbreaking analyses of Shakespeare plays - and textual, filmic and theatrical adaptations of them. Num Pages: 336 pages, biography. BIC Classification: 2AB; AN; DSGS; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 24. Weight in Grams: 492.
Format
Hardback
Publication date
2003
Publisher
St Martin's Press United States
Number of pages
336
Condition
New
SKU
V9780312293314
ISBN
9780312293314
Hardback
Condition: New

€ 51.74
€ 46.37

Paperback. Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualitat in personlichen Mitarbeiter-Kunde-Interaktionen. Daruber hinaus werden die Wirkungen der Kommunikationsqualitat im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Grossen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht." Series: Basler Schriften zum Marketing. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 385.
Format
Paperback
Publication date
2005
Publisher
Gabler Germany
Number of pages
293
Condition
New
SKU
V9783409142885
ISBN
9783409142885
Paperback
Condition: New

€ 85.57

Paperback. Astrid Holste identifiziert 14 Erfolgsgrossen fur Dienstleistungsportale, die sie vier Dimensionen zuordnet: Management des Wandels, Strategische Integration, Kundenbindung und Nutzung." Series: Marketing und Innovationsmanagement. Num Pages: 186 pages, 4 black & white illustrations, 23 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 255.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
186
Condition
New
SKU
V9783824477067
ISBN
9783824477067
Paperback
Condition: New

€ 79.98

Paperback. Editor(s): Adhikari, Atanu; Roy, Sanjit Kumar. Num Pages: 91 pages, 1 black & white illustrations, 8 colour illustrations, biography. BIC Classification: KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG
Format
Paperback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319526966
ISBN
9783319526966
Paperback
Condition: New

€ 57.11

paperback. Editor(s): Scheer, August-Wilhem. Series: Saarbrucker Arbeitstagung. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 30. Weight in Grams: 816.
Format
Paperback
Publication date
2013
Publisher
Physica Germany
Edition
Softcover reprint of the original 1st ed. 1999
Condition
New
SKU
V9783642636868
ISBN
9783642636868
Paperback
Condition: New

€ 110.67

Paperback. This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. Num Pages: 432 pages, 100 (photos and figs). BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 246 x 189 x 18. Weight in Grams: 804.
Publisher
Oxford University Press United Kingdom
Number of pages
432
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780199565740
ISBN
9780199565740
Paperback
Condition: New

€ 192.47

Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Number of pages
256
Condition
New
SKU
V9783835004177
ISBN
9783835004177
Paperback
Condition: New

€ 74.63

Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJMV3; KJS; UMZ. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
Format
Paperback
Publication date
2014
Publisher
Springer Vieweg United States
Condition
New
SKU
V9783658079499
ISBN
9783658079499
Paperback
Condition: New

€ 84.49

Paperback / so. Editor(s): Hoefner, B. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 150 x 15. Weight in Grams: 318.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834935243
ISBN
9783834935243
Paperback
Condition: New

€ 69.28

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