Sales & marketing
Results 361 - 384 of 1019
Sales & marketing
Hardcover. The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 22. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470503416
- ISBN
- 9780470503416
Hardback
Condition: New
€ 25.99€ 22.99
€ 25.99
€ 22.99
hardcover.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Edition
- 1. Auflage
- Number of pages
- 288
- Condition
- New
- SKU
- V9781422117217
- ISBN
- 9781422117217
Hardback
Condition: New
€ 35.18
€ 35.18
Hardcover. How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 34. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470827413
- ISBN
- 9780470827413
Hardback
Condition: New
€ 36.36
€ 36.36
Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9780471350200
- ISBN
- 9780471350200
Hardback
Condition: New
€ 194.14
€ 194.14
Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 313
- Condition
- New
- SKU
- V9780875848891
- ISBN
- 9780875848891
Hardback
Condition: New
€ 26.13
€ 26.13
Paperback. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 212 x 134 x 13. Weight in Grams: 290. A Revolutionary Training Manual Guaranteed to Improve Your Skills and Boost Your Net Worth. 256 pages, Illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 212 x 134 x 13. Weight: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Career Press
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601632418
- ISBN
- 9781601632418
Paperback
Condition: New
€ 20.99€ 20.15
€ 20.99
€ 20.15
Hardback. An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. Num Pages: 288 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 176 x 21. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118923627
- ISBN
- 9781118923627
Hardback
Condition: New
€ 70.69
€ 70.69
Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Copenhagen Business School Press
- Number of pages
- 473
- Condition
- New
- SKU
- V9788763001182
- ISBN
- 9788763001182
Paperback
Condition: New
€ 35.99€ 26.77
€ 35.99
€ 26.77
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 194.17
€ 194.17
Paperback. A different and entertaining way of looking at the key drivers of successful marketing. Num Pages: 240 pages, diagrams and line illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781907794179
- ISBN
- 9781907794179
Paperback
Condition: New
€ 21.99€ 18.00
€ 21.99
€ 18.00
Hardcover. Secrets of the trade from the master of retail selling and sales training
No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. Num Pages: 226 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 226
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118153406
- ISBN
- 9781118153406
Hardback
Condition: New
€ 27.99€ 21.18
€ 27.99
€ 21.18
Paperback. Outsell, outmanage, outmotivate and outnegotiate your competition Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 202 x 128 x 16. Weight in Grams: 156.
- Publisher
- Little, Brown Book Group United Kingdom
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 1989
- Edition
- New Ed
- Condition
- New
- SKU
- V9780751507034
- ISBN
- 9780751507034
Paperback
Condition: New
€ 14.99€ 11.89
€ 14.99
€ 11.89
Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470420904
- ISBN
- 9780470420904
Paperback
Condition: New
€ 24.99€ 20.33
€ 24.99
€ 20.33
Paperback. Num Pages: 304 pages, Illustrations. BIC Classification: KJD; KJM; KJMV6; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 153 x 21. Weight in Grams: 578.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292014913
- ISBN
- 9781292014913
Paperback
Condition: New
€ 32.99€ 31.72
€ 32.99
€ 31.72
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780273758747
- ISBN
- 9780273758747
Paperback
Condition: New
€ 82.28
€ 82.28
Hardback. Num Pages: 256 pages, B/W illustrations throughout - around 46. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 178 x 111. .
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9781781256312
- ISBN
- 9781781256312
Hardback
Condition: New
€ 16.99€ 16.75
€ 16.99
€ 16.75
Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780415399500
- ISBN
- 9780415399500
Paperback
Condition: New
€ 94.76
€ 94.76
Paperback. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 140 x 220 x 16. Weight in Grams: 224.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Berrett-Koehler United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781626565807
- ISBN
- 9781626565807
Paperback
Condition: New
€ 18.99€ 17.03
€ 18.99
€ 17.03
Paperback. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Num Pages: 240 pages, 300 colour illustrations. BIC Classification: JFCK; KJS; KNSX. Category: (G) General (US: Trade). Dimension: 259 x 192 x 18. Weight in Grams: 864.
- Publisher
- Laurence King Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780675664
- ISBN
- 9781780675664
Paperback
Condition: New
€ 43.99€ 30.41
€ 43.99
€ 30.41
Paperback. Num Pages: 280 pages. BIC Classification: KC; KJ; KJS; KJSU. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Pearson FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780134308920
- ISBN
- 9780134308920
Paperback
Condition: New
€ 41.99€ 33.61
€ 41.99
€ 33.61
Hardcover. Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. Num Pages: 288 pages, Ill. BIC Classification: KJS; KJVS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 164 x 24. Weight in Grams: 567.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 1990
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471508168
- ISBN
- 9780471508168
Hardback
Condition: New
€ 49.99€ 39.13
€ 49.99
€ 39.13
Paperback. Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness. Num Pages: 144 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 216 x 14. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- David & Charles
- Condition
- New
- SKU
- V9781446304891
- ISBN
- 9781446304891
Paperback
Condition: New
€ 20.99€ 16.87
€ 20.99
€ 16.87
Paperback.
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470562260
- ISBN
- 9780470562260
Paperback
Condition: New
€ 32.18
€ 32.18
Hardback. This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Editor(s): Cheng, Hong. Series: Handbooks in Communication and Media. Num Pages: 656 pages, black & white illustrations, black & white tables, figures. BIC Classification: GP; KJSA. Category: (P) Professional & Vocational. Dimension: 183 x 254 x 36. Weight in Grams: 1146.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 656
- Condition
- New
- SKU
- V9781444332377
- ISBN
- 9781444332377
Hardback
Condition: New
€ 235.02
€ 235.02