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Sales & marketing

Results 433 - 456 of 1150

Sales & marketing

Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
Publisher
BIS Publishers
Format
Paperback
Publication date
2017
Condition
New
SKU
V9789063694357
ISBN
9789063694357
Paperback
Condition: New

€ 40.99
€ 38.52

Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
Format
Paperback
Publication date
2014
Publisher
Profile Books Ltd United Kingdom
Number of pages
256
Condition
New
SKU
V9781846689055
ISBN
9781846689055
Paperback
Condition: New

€ 19.99
€ 14.74

Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
Condition
Used, Very Good
Publisher
Cengage Learning
Format
Paperback
Publication date
1997
SKU
KEX0268426
ISBN
9780304334315
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
Publisher
Pearson Education Limited United Kingdom
Number of pages
184
Format
Paperback
Publication date
2011
Edition
01st Edition
Condition
New
SKU
V9780273761136
ISBN
9780273761136
Paperback
Condition: New

€ 19.99
€ 19.84

Hardback. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119265702
ISBN
9781119265702
Hardback
Condition: New

€ 52.99
€ 37.34

Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118092217
ISBN
9781118092217
Hardback
Condition: New

€ 32.99
€ 25.93

Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780415533584
ISBN
9780415533584
Paperback
Condition: New

€ 63.90

Hardcover. Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. Num Pages: 224 pages, 20 black & white illustrations, 10 charts. BIC Classification: KJC; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 21. Weight in Grams: 384.
Publisher
Palgrave Macmillan
Number of pages
224
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9781137003072
ISBN
9781137003072
Hardback
Condition: New

€ 52.99
€ 18.90

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 101.31

paperback. Series: Routledge Library Editions: Consumer Behaviour. Num Pages: 354 pages, black & white illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 216 x 138 x 19. Weight in Grams: 408.
Format
Paperback
Publication date
2016
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
354
Condition
New
Edition
1st Edition
SKU
V9781138838246
ISBN
9781138838246
Paperback
Condition: New

€ 58.84

Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
336
Condition
New
SKU
V9780470444580
ISBN
9780470444580
Hardback
Condition: New

€ 68.68
€ 58.22

Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
264
Condition
New
SKU
V9780470446287
ISBN
9780470446287
Paperback
Condition: New

€ 51.99
€ 40.24

Paperback. The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Editor(s): Ritchie, J. R. Brent; Goeldner, Charles R. Num Pages: 640 pages, black & white illustrations. BIC Classification: JHBC; KJSM; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 208 x 36. Weight in Grams: 1430.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
640
Condition
New
SKU
V9780471582489
ISBN
9780471582489
Paperback
Condition: New

€ 150.56

Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
Publisher
Penguin Books Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2004
Condition
New
SKU
V9780141015224
ISBN
9780141015224
Paperback
Condition: New

€ 17.99
€ 13.44

Hardcover. Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. Num Pages: 272 pages, , black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 24. Weight in Grams: 466.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2008
Edition
2nd Edition
Condition
New
SKU
V9780470223390
ISBN
9780470223390
Hardback
Condition: New

€ 30.99
€ 22.02

Hardcover. The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more. Num Pages: 120 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 147 x 16. Weight in Grams: 318.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons New York
Edition
1st Edition
Number of pages
120
Condition
New
SKU
V9780471236085
ISBN
9780471236085
Hardback
Condition: New

€ 46.99
€ 36.36

Paperback. This book is for the many ambitious business owners, start-ups, entrepreneurs or professionals who want to grow their businesses or their practice. Num Pages: 272 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 142 x 25. Weight in Grams: 214.
Format
Paperback
Publication date
2016
Publisher
Robinson
Condition
New
SKU
V9781845286132
ISBN
9781845286132
Paperback
Condition: New

€ 11.99
€ 10.30

Num Pages: 192 pages, 372 color photos. BIC Classification: KJSA; KNSX. Category: (G) General (US: Trade). Dimension: 289 x 229 x 20. Weight in Grams: 1288.
Publication date
2007
Publisher
Schiffer Publishing Ltd United States
Number of pages
192
Condition
New
SKU
V9780764327414
ISBN
9780764327414
Paperback
Condition: New

€ 48.99
€ 32.42

Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
Format
Paperback
Publication date
2006
Publisher
Taylor & Francis Inc United States
Number of pages
528
Condition
New
Edition
1st Edition
SKU
V9780805846188
ISBN
9780805846188
Paperback
Condition: New

€ 94.27

Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
Format
Paperback
Publication date
1988
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471635277
ISBN
9780471635277
Paperback
Condition: New

€ 231.71

Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
Format
Hardback
Publication date
1979
Publisher
Emerald Group Publishing Limited United States
Number of pages
333
Condition
New
Edition
Illustrated
SKU
V9780892320417
ISBN
9780892320417
Hardback
Condition: New

€ 119.19

Hardback. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Num Pages: 296 pages, 181 illustrations. BIC Classification: 1KBB; JFC; JHM; KJSA. Category: (P) Professional & Vocational. Dimension: 175 x 239 x 24. Weight in Grams: 771.
Format
Hardback
Publication date
1996
Publisher
Columbia University Press United States
Number of pages
296
Condition
New
SKU
V9780231103244
ISBN
9780231103244
Hardback
Condition: New

€ 104.20
€ 80.00

Paperback. This text examines the development of flexible but rigorous management of key areas such as financial reporting, cash flow, risk, budgeting, pricing, and costing. Series: Institute of Export. Num Pages: 352 pages, 0. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 166 x 20. Weight in Grams: 464.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd
Edition
illustrated edition
Number of pages
352
Condition
New
SKU
V9780631191940
ISBN
9780631191940
Paperback
Condition: New

€ 44.99
€ 34.47

Paperback. Maximize your effectiveness over the phone. Here is a, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. Series: Self-teaching Guides. Num Pages: 240 pages, Illustrations, forms. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 191 x 13. Weight in Grams: 410.
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Edition
2nd Edition
Number of pages
240
Condition
New
SKU
V9780471115670
ISBN
9780471115670
Paperback
Condition: New

€ 25.99
€ 21.18

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