Sales & marketing
Results 337 - 360 of 1019
Sales & marketing
Paperback. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220.
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reissue
- Condition
- New
- SKU
- V9780060745813
- ISBN
- 9780060745813
Paperback
Condition: New
€ 17.99€ 12.96
€ 17.99
€ 12.96
paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley
- Condition
- New
- SKU
- 9781841120638
- ISBN
- 9781841120638
Paperback
Condition: New
€ 19.99€ 16.29
€ 19.99
€ 16.29
Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Publisher
- W. W. Norton & Company
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393249132
- ISBN
- 9780393249132
Hardback
Condition: New
€ 32.99€ 27.98
€ 32.99
€ 27.98
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 312.15
€ 312.15
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.07€ 56.91
€ 61.07
€ 56.91
Paperback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 254 x 180 x 15. Weight in Grams: 650.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Career Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781564149527
- ISBN
- 9781564149527
Paperback
Condition: New
€ 21.07
€ 21.07
Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780761922537
- ISBN
- 9780761922537
Paperback
Condition: New
€ 128.04€ 81.17
€ 128.04
€ 81.17
Paperback.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9781907794513
- ISBN
- 9781907794513
Paperback
Condition: New
€ 17.99€ 14.51
€ 17.99
€ 14.51
Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2013
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9780273768395
- ISBN
- 9780273768395
Paperback
Condition: New
€ 115.11
€ 115.11
Paperback. Num Pages: 268 pages. BIC Classification: AK; KJMQ; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 158 x 232 x 19. Weight in Grams: 416.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138249967
- ISBN
- 9781138249967
Paperback
Condition: New
€ 71.67
€ 71.67
Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- IMM Lifestyle Books United Kingdom
- Number of pages
- 272
- Condition
- New
- SKU
- V9781847734877
- ISBN
- 9781847734877
Paperback
Condition: New
€ 26.99€ 21.79
€ 26.99
€ 21.79
Paperback. Num Pages: 256 pages. BIC Classification: KJC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 154 x 294 x 14. Weight in Grams: 348.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Career Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781632650474
- ISBN
- 9781632650474
Paperback
Condition: New
€ 19.02
€ 19.02
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.78
€ 52.78
Hardcover. Introduces the concepts and practices that help students build, develop, and work with fashion brands. This title covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. Num Pages: 416 pages, 8 pp colour section. BIC Classification: KJS; KNSX. Category: (UU) Undergraduate. Dimension: 183 x 232 x 26. Weight in Grams: 836.
- Publisher
- Fairchild Pubns
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781563675614
- ISBN
- 9781563675614
Hardback
Condition: New
€ 120.05
€ 120.05
Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Financial Times/ Prentice Hall
- Condition
- Used, Very Good
- SKU
- KCW0016777
- ISBN
- 9780273706977
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- FT Publishing International
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780273792918
- ISBN
- 9780273792918
Paperback
Condition: New
€ 21.04
€ 21.04
Paperback. Series: Speed Reads. 32 pages. If you ask people what the biggest challenge is in their job it is often handling difficult customers. This book is designed to give organizations simple templates and tools which they can use with very little training experience. It also serves as a refresher for those who have undergone trainer training. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU. Dimension: 210 x 140 x 10. Weight: 72.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Directory of Social Change
- Number of pages
- 32
- Condition
- New
- SKU
- V9781906294212
- ISBN
- 9781906294212
Paperback
Condition: New
€ 12.34
€ 12.34
Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470624357
- ISBN
- 9780470624357
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Hardback. Num Pages: 200 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 145 x 222 x 23. Weight in Grams: 456.
- Publisher
- Greenleaf Book Group LLC United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2012
- Edition
- email download mp3 only
- Condition
- New
- SKU
- V9781608322565
- ISBN
- 9781608322565
Hardback
Condition: New
€ 25.99€ 24.65
€ 25.99
€ 24.65
Paperback. A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more. Num Pages: 240 pages, 15 b&w photos, 5 figures, 1 bibliog., 1 index. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Indiana University Press United States
- Number of pages
- 232
- Condition
- New
- SKU
- V9780253217615
- ISBN
- 9780253217615
Paperback
Condition: New
€ 22.08
€ 22.08
Hardcover. Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken. Num Pages: 224 pages, 400 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 225 x 279 x 26. Weight in Grams: 1326.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Thames and Hudson Ltd
- Condition
- New
- SKU
- 9780500516720
- ISBN
- 9780500516720
Hardback
Condition: New
€ 29.99€ 7.28
€ 29.99
€ 7.28
Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749475079
- ISBN
- 9780749475079
Paperback
Condition: New
€ 33.79
€ 33.79
Paperback. Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608542
- ISBN
- 9781473608542
Paperback
Condition: New
€ 14.99€ 11.89
€ 14.99
€ 11.89
Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470945018
- ISBN
- 9780470945018
Paperback
Condition: New
€ 31.99€ 29.59
€ 31.99
€ 29.59