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Sales & marketing
Results 313 - 336 of 3940
Sales & marketing
Paperback. This book explores ways to incorporate gastronomical heritage such as regional and organic foods into rural tourism (above all farm tourism) and development policies. It also presents new avenues of research, including sensory and online marketing. Editor(s): Sidali, Katia Laura; Spiller, Achim; Schulze, Birgit. Num Pages: 212 pages, biography. BIC Classification: J; KC; KJS; PN; RN; TVB. Category: (G) General (US: Trade). Dimension: 158 x 234 x 16. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 212
- Condition
- New
- SKU
- V9783642422294
- ISBN
- 9783642422294
Paperback
Condition: New
€ 193.30
€ 193.30
Paperback. Renommierte Experten prasentieren aktuelle Systeme und technische Trends, konkrete Einsatzfelder, sowie praxisorientierte Hinweise zu Controlling und Kalkulation von multimedialen Kiosksystemen." Editor(s): Silberer, Gunter; Fischer, Lars. Num Pages: 312 pages, 8 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 550.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Gabler Germany
- Number of pages
- 312
- Condition
- New
- SKU
- V9783409116671
- ISBN
- 9783409116671
Paperback
Condition: New
€ 84.19
€ 84.19
Paperback / so. Editor(s): Silberer, Gunter; Wohlfahrt, Jens; Wilhelm, Thorsten. Num Pages: 407 pages, black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 22. Weight in Grams: 667.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 407
- Condition
- New
- SKU
- V9783322904652
- ISBN
- 9783322904652
Paperback
Condition: New
€ 74.24
€ 74.24
Data Analysis, Machine Learning and Knowledge Discovery
. Ed(S): Spiliopoulou, Myra; Schmidt-Thieme, ...
Paperback. Editor(s): Spiliopoulou, Myra; Schmidt-Thieme, Lars (Universitay of Freiburg); Janning, Ruth. Series: Studies in Classification, Data Analysis, and Knowledge Organization. Num Pages: 491 pages, 88 black & white illustrations, 32 colour illustrations, biography. BIC Classification: KJS; UNC; UNF; UYQM. Category: (P) Professional & Vocational. Dimension: 234 x 160 x 26. Weight in Grams: 706.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 491
- Condition
- New
- SKU
- V9783319015941
- ISBN
- 9783319015941
Paperback
Condition: New
€ 129.25
€ 129.25
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conf...
. Ed(S): Spotts, Harlan E.; Meadow, H. Lee
Paperback. Editor(s): Spotts, Harlan E.; Meadow, H. Lee. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 1278.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 523
- Condition
- New
- SKU
- V9783319385778
- ISBN
- 9783319385778
Paperback
Condition: New
€ 198.76
€ 198.76
Paperback / so. Editor(s): Springer Fachmedien Wiesbaden. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658035402
- ISBN
- 9783658035402
Paperback
Condition: New
€ 28.26
€ 28.26
Paperback. Editor(s): Sriram, V.; Bilgin, F. Zeynep. Num Pages: 315 pages, biography. BIC Classification: KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 315
- Condition
- New
- SKU
- V9781349725137
- ISBN
- 9781349725137
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Editor(s): Sroka, Wlodzimierz; Hittmar, Stefan. Num Pages: 276 pages, 51 black & white illustrations, 11 colour illustrations, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 276
- Condition
- New
- SKU
- V9783319365596
- ISBN
- 9783319365596
Paperback
Condition: New
€ 127.34
€ 127.34
Paperback. Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. Editor(s): Stefanska, Magdalena; Nestorowicz, Renata. Num Pages: 223 pages, 7 black & white illustrations, biography. BIC Classification: KJG; KJJ; KJMV6; KJS; LBB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2015
- Number of pages
- 223
- Condition
- New
- SKU
- V9781349484355
- ISBN
- 9781349484355
Paperback
Condition: New
€ 126.46
€ 126.46
Paperback / so. Editor(s): Strothmann, Karl-Heinz; Busche, Manfred. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 35. Weight in Grams: 1089.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663121633
- ISBN
- 9783663121633
Paperback
Condition: New
€ 82.83
€ 82.83
paperback. Editor(s): Stucky, Wolffried; Schiefer, Gunther. Series: Wirtschaftsinformatik. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2005th Edition
- Condition
- New
- SKU
- V9783835000810
- ISBN
- 9783835000810
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback / so. Editor(s): Suchting, Joachim; Heitmuller, Hans-Michael. Num Pages: 661 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1048.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 661
- Condition
- New
- SKU
- V9783322931801
- ISBN
- 9783322931801
Paperback
Condition: New
€ 99.11
€ 99.11
paperback. Editor(s): Ternes, Dr Anabel; Towers, Ian. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783658015169
- ISBN
- 9783658015169
Paperback
Condition: New
€ 48.15
€ 48.15
Hardback. Umfassendes Werk im Bereich IT-Unterstutzung fur Dienstleistungsunternehmen Behandelt alle Aspekte von der Einfuhrung bis zum Anwendungsbeispiel" Editor(s): Thomas, Dr Oliver (Christ Church, Oxford Saarland University, Germany Saarland University, Germany Saarland University, Germany Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford); Loos, Peter; Nuttgens, Markus; N Ttgens, Markus. Num Pages: 350 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UB; UDB; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 22. Weight in Grams: 694.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642118548
- ISBN
- 9783642118548
Hardback
Condition: New
€ 151.60
€ 151.60
Paperback / so. Umfassendes Werk im Bereich IT-Unterstutzung fur Dienstleistungsunternehmen Behandelt alle Aspekte von der Einfuhrung bis zum Anwendungsbeispiel" Editor(s): Thomas, Dr Oliver (Christ Church, Oxford Saarland University, Germany Saarland University, Germany Saarland University, Germany Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford); Loos, Peter; N Ttgens, Markus; Nuttgens, Markus. Num Pages: 350 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJSU; UB; UDB; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642337758
- ISBN
- 9783642337758
Paperback
Condition: New
€ 100.85
€ 100.85
Hardback. Editor(s): Thomas, Dr Oliver (Christ Church, Oxford Saarland University, Germany Saarland University, Germany Saarland University, Germany Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford); Nuttgens, Markus. Num Pages: 292 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 694.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 292
- Condition
- New
- SKU
- V9783658068905
- ISBN
- 9783658068905
Hardback
Condition: New
€ 151.48
€ 151.48
Proceedings of the 1988 International Conference of Services Marketing
. Ed(S): Thomas, Edward G.; Rao, S. R.
Paperback. Editor(s): Thomas, Edward G.; Rao, S. R. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 369 pages, biography. BIC Classification: 3JJPL; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 20. Weight in Grams: 934.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 369
- Condition
- New
- SKU
- V9783319369457
- ISBN
- 9783319369457
Paperback
Condition: New
€ 196.68
€ 196.68
Hardback. Editor(s): Tomczak, Torsten; Heidig, Wibke. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 513.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658007348
- ISBN
- 9783658007348
Hardback
Condition: New
€ 72.85
€ 72.85
Paperback / so. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 30. Weight in Grams: 807.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322946362
- ISBN
- 9783322946362
Paperback
Condition: New
€ 141.71
€ 141.71
The Customer Centric Enterprise. Advances in Mass Customization and Pe...
. Ed(S): Tseng, Mitchell M.; Piller, Frank T.
Paperback. Companies are forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. This book provides insight into the different aspects of building a customer centric enterprise. Editor(s): Tseng, Mitchell M.; Piller, Frank T. Num Pages: 536 pages, 75 black & white illustrations, 47 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 840.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 536
- Condition
- New
- SKU
- V9783540024927
- ISBN
- 9783540024927
Paperback
Condition: New
€ 290.67
€ 290.67
Hardback. Emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives. Editor(s): Tuunanen, Mika; Windsperger, Josef; Cliquet, Gerard; Hendrikse, George. Series: Contributions to Management Science. Num Pages: 372 pages, 30 black & white tables, biography. BIC Classification: J; KJH; KJS; KJU; KN. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783790826142
- ISBN
- 9783790826142
Hardback
Condition: New
€ 135.12
€ 135.12
Book. Editor(s): Tvpfer, Armin; Tc6pfer, Armin; Tpfer, Armin; Tapfer, Armin; Topfer, Armin. Num Pages: 1013 pages, Etwa 650 S. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 54. Weight in Grams: 1606.
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Number of pages
- 1013
- Condition
- New
- SKU
- V9783540220626
- ISBN
- 9783540220626
Hardback
Condition: New
€ 202.33
€ 202.33
Paperback. The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest. Editor(s): Uldam, Julie; Vestergaard, Anne. Num Pages: 199 pages, biography. BIC Classification: JFC; JFD; KJS; LNJ. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 199
- Condition
- New
- SKU
- V9781349492886
- ISBN
- 9781349492886
Paperback
Condition: New
€ 65.65
€ 65.65
Business Ethics and Leadership from an Eastern European, Transdiscipli...
. Ed(S): Vaduva, Sebastian; Thomas, Andrew R.
Hardback. Editor(s): Vaduva, Sebastian; Thomas, Andrew R. Num Pages: 169 pages, 15 black & white illustrations, 10 colour illustrations, 8 colour tables, biography. BIC Classification: 1DV; KJC; KJG; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 169
- Condition
- New
- SKU
- V9783319451855
- ISBN
- 9783319451855
Hardback
Condition: New
€ 127.58
€ 127.58