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Sales & marketing

Results 241 - 264 of 2511

Sales & marketing

Paperback / so. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835002609
ISBN
9783835002609
Paperback
Condition: New

€ 91.26

Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 472.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834911414
ISBN
9783834911414
Paperback
Condition: New

€ 86.45

Paperback. Anna-Martina Kroll untersucht, wie ein interorganisationales Netzwerk als Eintrittsform den Erfolg einer Markteintrittsstrategie beeinflussen kann. Sie stellt die Bedeutung interorganisationaler Netzwerke als Soziales Kapital fur das Unternehmen dar" Num Pages: 377 pages, 46 black & white illustrations, 5 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 486.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
377
Condition
New
SKU
V9783824407255
ISBN
9783824407255
Paperback
Condition: New

€ 92.27

Paperback. Num Pages: 234 pages, 34 black & white illustrations. BIC Classification: GTB; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 308.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
234
Condition
New
SKU
V9783824445967
ISBN
9783824445967
Paperback
Condition: New

€ 80.36

Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
176
Format
Paperback
Publication date
2013
Edition
0th Edition
Condition
New
SKU
V9780415667951
ISBN
9780415667951
Paperback
Condition: New

€ 59.54

Hardcover. * Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 21. Weight in Grams: 426.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470575420
ISBN
9780470575420
Hardback
Condition: New

€ 50.99
€ 38.93

Paperback. BIC Classification: KJS. Dimension: 0 x 0. .
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag
Condition
New
SKU
V9783834934680
ISBN
9783834934680
Paperback
Condition: New

€ 54.04

Paperback / so. Series: Wirtschaftsinformatik. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 322.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824407507
ISBN
9783824407507
Paperback
Condition: New

€ 86.05

Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 395.
Format
Paperback
Publication date
2000
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824472390
ISBN
9783824472390
Paperback
Condition: New

€ 80.56

Paperback. Annette Schikarski analysiert, welche bewussten und unbewussten Nutzen- und Wertvorstellungen Stromkunden haben, und gewinnt daraus neue Erkenntnisse zu marketingrelevanten Verhaltenspramissen wie Involvement, Risikowahrnehmung, Vertrauen und Nutzendefiziten von Stromkunden" Num Pages: 223 pages, 45 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 297.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
223
Condition
New
SKU
V9783824408122
ISBN
9783824408122
Paperback
Condition: New

€ 79.72

Paperback. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSP; LNCB. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
Publisher
Springer Gabler
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783658094706
ISBN
9783658094706
Paperback
Condition: New

€ 22.93

Paperback / so. Originally presented as the author's thesis (doctoral)--Berlin. Series: Konsum Und Verhalten. Num Pages: 254 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
Format
Paperback
Publication date
1992
Publisher
Physica-Verlag GmbH & Co Germany
Number of pages
254
Condition
New
SKU
V9783790806519
ISBN
9783790806519
Paperback
Condition: New

€ 70.22

Hardcover. Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do. Num Pages: 256 pages, Ill. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 592.
Format
Hardback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471509486
ISBN
9780471509486
Hardback
Condition: New

€ 52.99
€ 40.81

Paperback. How can salespeople navigate the obstacle course of administrative assistants, lower-level executives, and corporate guardians to reach their objective? This book offers innovative ideas and street-smart moves to reach the decision-makers in any organisation. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 141 x 17. Weight in Grams: 314.
Format
Paperback
Publication date
2010
Publisher
Adams Media Corporation United States
Number of pages
256
Condition
New
Edition
3rd Revised edition
SKU
V9781440506697
ISBN
9781440506697
Paperback
Condition: New

€ 13.99
€ 10.71

Paperback / so. Editor(s): Meyer, Anton; Anton Meyer. Series: Fokus Dienstleistungsmarketing. Num Pages: 335 pages, black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 399.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitatsverlag United States
Number of pages
335
Condition
New
SKU
V9783824482719
ISBN
9783824482719
Paperback
Condition: New

€ 91.34

Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419400
ISBN
9781784419400
Hardback
Condition: New

€ 137.87

Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
Format
Paperback
Publication date
1999
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
180
Condition
New
SKU
V9780471987819
ISBN
9780471987819
Paperback
Condition: New

€ 71.38

Paperback. Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing. Num Pages: 528 pages. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126 x 33. Weight in Grams: 354.
Format
Paperback
Publication date
2017
Publisher
Ebury Press
Condition
New
SKU
9781785034558
ISBN
9781785034558
Paperback
Condition: New

€ 16.99
€ 13.82

Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
392
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119011552
ISBN
9781119011552
Hardback
Condition: New

€ 61.27

Paperback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 198 pages, 1 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KC; KJC; KJM; KJMV6; KJS; KJT. Category: (G) General (US: Trade). Dimension: 158 x 235 x 17. Weight in Grams: 322.
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2015
Edition
1st ed. 2013
Condition
New
SKU
V9781349344420
ISBN
9781349344420
Paperback
Condition: New

€ 51.63
€ 45.92

Hardback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 208 pages, 9 black & white line drawings, 17 colour illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 159 x 242 x 17. Weight in Grams: 444.
Publisher
Palgrave Macmillan
Number of pages
208
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9780230341739
ISBN
9780230341739
Hardback
Condition: New

€ 75.10
€ 63.87

Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
Format
Paperback
Publication date
2009
Publisher
Routledge
Condition
Used, Very Good
SKU
KKD0001969
ISBN
9781841698892
Paperback
Condition: Used, Very Good

€ 17.95

Hardback. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Editor(s): Woodside, Arch G.; Gibbert, Michael; Golfetto, Francesca. Series: Advances in Business Marketing and Purchasing. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 41. Weight in Grams: 846.
Format
Hardback
Publication date
2008
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
352
Condition
New
Edition
Illustrated
SKU
V9781848551725
ISBN
9781848551725
Hardback
Condition: New

€ 118.27

Hardcover. Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. This title looks at how explicit tourism assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. Editor(s): Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 250 pages. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 156 x 234 x 25. Weight in Grams: 506.
Format
Hardback
Publication date
2011
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9780857248534
ISBN
9780857248534
Hardback
Condition: New

€ 125.41

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