×


 x 

Shopping cart

Sales & marketing

Results 649 - 672 of 2510

Sales & marketing

Hardback. Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want. Num Pages: 320 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 161 x 241 x 27. Weight in Grams: 554.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781422158524
ISBN
9781422158524
Hardback
Condition: New

€ 29.99
€ 25.84

Paperback / so. Series: Information Networking. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; UB; UY. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 399.
Format
Paperback
Publication date
2004
Publisher
Vieweg+teubner Verlag United States
Condition
New
SKU
V9783528058548
ISBN
9783528058548
Paperback
Condition: New

€ 70.24

Paperback. Dominik K. Heger erarbeitet einen neuen wettbewerbstheoretischen Analyserahmen und wendet ihn exemplarisch am Beispiel von Handelsintermediaren im B-t-B E-Commerce an. Auf diese Weise werden Quellen fur nachhaltige Wettbewerbsvorteile in diesem Sektor identifiziert." Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 226 pages, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 302.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
226
Condition
New
SKU
V9783824478989
ISBN
9783824478989
Paperback
Condition: New

€ 73.68

Paperback. Num Pages: 294 pages, 3 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 374.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
294
Condition
New
SKU
V9783835000056
ISBN
9783835000056
Paperback
Condition: New

€ 74.88

Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 363 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Number of pages
363
Condition
New
SKU
V9783835005969
ISBN
9783835005969
Paperback
Condition: New

€ 86.61

Hardback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 457.
Format
Hardback
Publication date
2008
Publisher
Gabler Verlag
Condition
New
SKU
V9783834907233
ISBN
9783834907233
Hardback
Condition: New

€ 70.22

Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
356
Condition
New
SKU
V9780471157731
ISBN
9780471157731
Hardback
Condition: New

€ 91.05

Hardcover. How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. Series: Microsoft Executive Leadership Series. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 26. Weight in Grams: 620.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780470227541
ISBN
9780470227541
Hardback
Condition: New

€ 37.99
€ 29.51

Hardcover. Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Num Pages: 228 pages, black & white illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 425.
Format
Hardback
Publication date
1991
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
228
Condition
New
SKU
V9780471522645
ISBN
9780471522645
Hardback
Condition: New

€ 311.57

Paperback. Num Pages: 320 pages, 6 black & white illustrations, 2 black & white tables, 6 black & white line drawings. BIC Classification: JP; KJMB; KJS; KJU; KJVN. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 21. Weight in Grams: 470.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781138190160
ISBN
9781138190160
Paperback
Condition: New

€ 73.44

Paperback. Num Pages: 256 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Publisher
Career Press United States
Number of pages
256
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650238
ISBN
9781632650238
Paperback
Condition: New

€ 19.99
€ 18.70

Hardcover. Praise for The Celebrity Experience -Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor "You can't focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line. " -Howard D. Num Pages: 256 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 22. Weight in Grams: 443.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470174012
ISBN
9780470174012
Hardback
Condition: New

€ 34.99
€ 27.80

Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 214 pages, 5 black & white illustrations, 5 black & white line drawings. BIC Classification: KJG; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 163 x 18. Weight in Grams: 474.
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
214
Condition
New
SKU
V9780415855914
ISBN
9780415855914
Hardback
Condition: New

€ 227.69

Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834910691
ISBN
9783834910691
Paperback
Condition: New

€ 85.89

Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: DDS; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834942746
ISBN
9783834942746
Paperback
Condition: New

€ 69.67

Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 290 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 445.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
290
Condition
New
SKU
V9783824477999
ISBN
9783824477999
Paperback
Condition: New

€ 91.58

Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
Format
Hardback
Publication date
1997
Publisher
Kluwer Academic Publishers United States
Number of pages
315
Condition
New
SKU
V9780792399643
ISBN
9780792399643
Hardback
Condition: New

€ 246.98

Hardcover.

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.

Publisher
John Wiley & Sons Inc United States
Number of pages
272
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118489673
ISBN
9781118489673
Hardback
Condition: New

€ 24.99
€ 18.56

Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
304
Condition
New
SKU
V9780787903268
ISBN
9780787903268
Hardback
Condition: New

€ 53.49

Paperback. aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues. Series: International Dimensions Marketing. Num Pages: 670 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 179 x 32. Weight in Grams: 1060.
Format
Paperback
Publication date
1996
Publisher
Basil Blackwell Inc, US United States
Edition
1st Edition
Number of pages
670
Condition
New
SKU
V9781557868299
ISBN
9781557868299
Paperback
Condition: New

€ 45.99
€ 35.16

Paperback. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 138 pages. BIC Classification: KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 11. Weight in Grams: 136.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
138
Condition
New
SKU
V9781841121918
ISBN
9781841121918
Paperback
Condition: New

€ 15.99
€ 13.51

Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
Publisher
Oxford University Press
Format
Paperback
Publication date
2015
Edition
3rd UK ed.
Condition
New
SKU
V9780199684090
ISBN
9780199684090
Paperback
Condition: New

€ 164.30

Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749472092
ISBN
9780749472092
Paperback
Condition: New

€ 36.99
€ 33.15

Paperback. A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. Series: Creating Success. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 219 x 147 x 12. Weight in Grams: 274.
Format
Paperback
Publication date
2010
Publisher
Kogan Page Ltd
Number of pages
178
Condition
New
Edition
1st Edition
SKU
V9780749459703
ISBN
9780749459703
Paperback
Condition: New

€ 15.99
€ 14.50

Subscribe to our newsletter

News on special offers, signed editions & more!