Sales & marketing
Results 649 - 672 of 2510
Sales & marketing
Hardback. Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want. Num Pages: 320 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 161 x 241 x 27. Weight in Grams: 554.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422158524
- ISBN
- 9781422158524
Hardback
Condition: New
€ 29.99€ 25.84
€ 29.99
€ 25.84
Paperback / so. Series: Information Networking. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; UB; UY. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Vieweg+teubner Verlag United States
- Condition
- New
- SKU
- V9783528058548
- ISBN
- 9783528058548
Paperback
Condition: New
€ 70.24
€ 70.24
Paperback. Dominik K. Heger erarbeitet einen neuen wettbewerbstheoretischen Analyserahmen und wendet ihn exemplarisch am Beispiel von Handelsintermediaren im B-t-B E-Commerce an. Auf diese Weise werden Quellen fur nachhaltige Wettbewerbsvorteile in diesem Sektor identifiziert." Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 226 pages, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 302.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 226
- Condition
- New
- SKU
- V9783824478989
- ISBN
- 9783824478989
Paperback
Condition: New
€ 73.68
€ 73.68
Paperback. Num Pages: 294 pages, 3 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783835000056
- ISBN
- 9783835000056
Paperback
Condition: New
€ 74.88
€ 74.88
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 363 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 363
- Condition
- New
- SKU
- V9783835005969
- ISBN
- 9783835005969
Paperback
Condition: New
€ 86.61
€ 86.61
Hardback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 457.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907233
- ISBN
- 9783834907233
Hardback
Condition: New
€ 70.22
€ 70.22
Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 356
- Condition
- New
- SKU
- V9780471157731
- ISBN
- 9780471157731
Hardback
Condition: New
€ 91.05
€ 91.05
Hardcover. How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. Series: Microsoft Executive Leadership Series. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 26. Weight in Grams: 620.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470227541
- ISBN
- 9780470227541
Hardback
Condition: New
€ 37.99€ 29.51
€ 37.99
€ 29.51
Hardcover. Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Num Pages: 228 pages, black & white illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 425.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 228
- Condition
- New
- SKU
- V9780471522645
- ISBN
- 9780471522645
Hardback
Condition: New
€ 311.57
€ 311.57
Paperback. Num Pages: 320 pages, 6 black & white illustrations, 2 black & white tables, 6 black & white line drawings. BIC Classification: JP; KJMB; KJS; KJU; KJVN. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 21. Weight in Grams: 470.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781138190160
- ISBN
- 9781138190160
Paperback
Condition: New
€ 73.44
€ 73.44
Paperback. Num Pages: 256 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Publisher
- Career Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650238
- ISBN
- 9781632650238
Paperback
Condition: New
€ 19.99€ 18.70
€ 19.99
€ 18.70
Hardcover. Praise for The Celebrity Experience -Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor "You can't focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line. " -Howard D. Num Pages: 256 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 22. Weight in Grams: 443.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470174012
- ISBN
- 9780470174012
Hardback
Condition: New
€ 34.99€ 27.80
€ 34.99
€ 27.80
Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 214 pages, 5 black & white illustrations, 5 black & white line drawings. BIC Classification: KJG; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 163 x 18. Weight in Grams: 474.
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9780415855914
- ISBN
- 9780415855914
Hardback
Condition: New
€ 227.69
€ 227.69
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910691
- ISBN
- 9783834910691
Paperback
Condition: New
€ 85.89
€ 85.89
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: DDS; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834942746
- ISBN
- 9783834942746
Paperback
Condition: New
€ 69.67
€ 69.67
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 290 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9783824477999
- ISBN
- 9783824477999
Paperback
Condition: New
€ 91.58
€ 91.58
Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792399643
- ISBN
- 9780792399643
Hardback
Condition: New
€ 246.98
€ 246.98
Hardcover.
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118489673
- ISBN
- 9781118489673
Hardback
Condition: New
€ 24.99€ 18.56
€ 24.99
€ 18.56
Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787903268
- ISBN
- 9780787903268
Hardback
Condition: New
€ 53.49
€ 53.49
Paperback. aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues. Series: International Dimensions Marketing. Num Pages: 670 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 179 x 32. Weight in Grams: 1060.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 670
- Condition
- New
- SKU
- V9781557868299
- ISBN
- 9781557868299
Paperback
Condition: New
€ 45.99€ 35.16
€ 45.99
€ 35.16
Paperback. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 138 pages. BIC Classification: KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 11. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 138
- Condition
- New
- SKU
- V9781841121918
- ISBN
- 9781841121918
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 164.30
€ 164.30
Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749472092
- ISBN
- 9780749472092
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15
Paperback. A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. Series: Creating Success. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 219 x 147 x 12. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Number of pages
- 178
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780749459703
- ISBN
- 9780749459703
Paperback
Condition: New
€ 15.99€ 14.50
€ 15.99
€ 14.50