Sales & marketing
Results 649 - 672 of 1329
Sales & marketing
Hardback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 210 x 140 x 25. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9780887308512
- ISBN
- 9780887308512
Hardback
Condition: New
€ 26.99€ 22.31
€ 26.99
€ 22.31
Hardcover. Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented. Series: Adweek Magazine Series. Num Pages: 320 pages, facsimiles. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 28. Weight in Grams: 524.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 1998
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471189626
- ISBN
- 9780471189626
Hardback
Condition: New
€ 50.99€ 35.86
€ 50.99
€ 35.86
Hardcover. In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 26. Weight in Grams: 488.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471789765
- ISBN
- 9780471789765
Hardback
Condition: New
€ 34.99€ 25.09
€ 34.99
€ 25.09
Paperback. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182.
- Publisher
- Simon & Schuster Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781471111709
- ISBN
- 9781471111709
Paperback
Condition: New
€ 13.99€ 10.66
€ 13.99
€ 10.66
Hardback. Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 157 x 27. Weight in Grams: 594.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422143568
- ISBN
- 9781422143568
Hardback
Condition: New
€ 29.99€ 26.99
€ 29.99
€ 26.99
Paperback. This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and public service broadcasting. Editor(s): Freedman, Des; Obar, Jonathan; Martens, Cheryl; McChesney, Robert W. Series: Donald McGannon Communication Research Center's Everett C. Parker Book Series. Num Pages: 360 pages, 6 b/w illustrations. BIC Classification: DNJ; KJSM; KNTY; URD. Category: (G) General (US: Trade). Dimension: 153 x 230 x 35. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Fordham University Press United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9780823271658
- ISBN
- 9780823271658
Paperback
Condition: New
€ 41.99€ 41.05
€ 41.99
€ 41.05
Paperback. Num Pages: 264 pages, 4 black & white illustrations, 8 black & white halftones. BIC Classification: ANC; KJS; VSC. Category: (P) Professional & Vocational. Dimension: 226 x 164 x 22. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Scarecrow Press United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780810891593
- ISBN
- 9780810891593
Paperback
Condition: New
€ 45.99€ 32.68
€ 45.99
€ 32.68
Paperback. Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Num Pages: 440 pages, black & white illustrations. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 25. Weight in Grams: 658.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749471736
- ISBN
- 9780749471736
Paperback
Condition: New
€ 43.99€ 39.24
€ 43.99
€ 39.24
Paperback. Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Num Pages: 256 pages, black & white illustrations, black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 145 x 19. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470404638
- ISBN
- 9780470404638
Paperback
Condition: New
€ 14.27
€ 14.27
Paperback. Series: Palgrave Key Concepts. Num Pages: 320 pages, 0. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 18. Weight in Grams: 400. "Commissioning organisation: Jon Sutherland and Diane Canwell. 288 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Sales & Marketing - General,Subjects - Business"
- Condition
- Used, Like New
- Edition
- 2004th Edition
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2004
- SKU
- KEX0161666
- ISBN
- 9781403915276
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. Num Pages: 240 pages, 100. BIC Classification: JFD; KJP; KJS. Category: (G) General (US: Trade). Dimension: 241 x 191. Weight in Grams: 567.
- Publisher
- powerHouse Books
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781576878361
- ISBN
- 9781576878361
Hardback
Condition: New
€ 27.99€ 27.32
€ 27.99
€ 27.32
Hardcover. Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands. Num Pages: 288 pages, Illustrations. BIC Classification: 1F; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 31. Weight in Grams: 562.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470826478
- ISBN
- 9780470826478
Hardback
Condition: New
€ 46.46
€ 46.46
Hardcover. Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 29. Weight in Grams: 514.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470487853
- ISBN
- 9780470487853
Hardback
Condition: New
€ 30.99€ 24.47
€ 30.99
€ 24.47
Hardcover. With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470137321
- ISBN
- 9780470137321
Hardback
Condition: New
€ 30.99€ 24.68
€ 30.99
€ 24.68
Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Num Pages: 288 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 153 x 234 x 24. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118801154
- ISBN
- 9781118801154
Hardback
Condition: New
€ 30.99€ 24.50
€ 30.99
€ 24.50
Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071548335
- ISBN
- 9780071548335
Hardback
Condition: New
€ 29.99€ 21.60
€ 29.99
€ 21.60
Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051245
- ISBN
- 9780470051245
Paperback
Condition: New
€ 27.99€ 20.71
€ 27.99
€ 20.71
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 35.99€ 28.23
€ 35.99
€ 28.23
Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Workman Publishing Company
- Condition
- New
- SKU
- V9780761181750
- ISBN
- 9780761181750
Paperback
Condition: New
€ 17.99€ 12.52
€ 17.99
€ 12.52
Paperback. aeo Illustrates how to become more responsive to th needs of individual customers aeo Integrates theory from many different disciplines including -- management -- marketing -- informationn systems -- economics -- law -- logistics aeo Contains numerous examples. Series: Total Quality Management. Num Pages: 286 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 142 x 21. Weight in Grams: 502.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9781557865052
- ISBN
- 9781557865052
Paperback
Condition: New
€ 34.99€ 27.28
€ 34.99
€ 27.28
Hardcover. Num Pages: 240 pages. BIC Classification: KJE; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134177281
- ISBN
- 9780134177281
Hardback
Condition: New
€ 48.99€ 46.63
€ 48.99
€ 46.63
Hardcover. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 396
- Condition
- New
- SKU
- V9780470517918
- ISBN
- 9780470517918
Hardback
Condition: New
€ 51.61
€ 51.61
Hardback. Num Pages: 325 pages, bibliography, references, index. BIC Classification: ABQ; JKSN1; KJS; KJVX. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 173 x 29. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Bonus Books Inc United States
- Edition
- 2 Rev ed
- Number of pages
- 325
- Condition
- New
- SKU
- V9781566251655
- ISBN
- 9781566251655
Hardback
Condition: New
€ 40.99€ 35.63
€ 40.99
€ 35.63
Hardcover. Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success. Num Pages: 288 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 23. Weight in Grams: 564.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470838488
- ISBN
- 9780470838488
Hardback
Condition: New
€ 29.99€ 23.57
€ 29.99
€ 23.57