Sales & marketing
Results 625 - 648 of 1019
Sales & marketing
Hardcover. Use data, technology, and inbound selling to build a remarkable team and accelerate sales
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 237 x 25. Weight in Grams: 398.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119047070
- ISBN
- 9781119047070
Hardback
Condition: New
€ 27.99€ 21.20
€ 27.99
€ 21.20
Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 504
- Condition
- New
- SKU
- V9781848556706
- ISBN
- 9781848556706
Hardback
Condition: New
€ 253.89
€ 253.89
Hardback. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. This title delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it introduces the people who've made skin their trade. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 165 x 23. Weight in Grams: 584.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780749461812
- ISBN
- 9780749461812
Hardback
Condition: New
€ 41.79
€ 41.79
Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372.
- Publisher
- Kogan Page Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749464462
- ISBN
- 9780749464462
Paperback
Condition: New
€ 37.53
€ 37.53
Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Kogan Page
- Condition
- New
- SKU
- V9780749450113
- ISBN
- 9780749450113
Hardback
Condition: New
€ 51.06
€ 51.06
Paperback. Num Pages: 600 pages, 66 colour illustrations, 91 colour tables, 13 colour illustrations, 53 colour line drawin. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 203. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 12th Edition
- Condition
- New
- SKU
- V9781138951723
- ISBN
- 9781138951723
Paperback
Condition: New
€ 111.83
€ 111.83
Paperback. Num Pages: 288 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 188 x 18. Weight in Grams: 524.
- Publisher
- Prima Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 1998
- Edition
- First Edition
- Condition
- New
- SKU
- V9780761512196
- ISBN
- 9780761512196
Paperback
Condition: New
€ 21.99€ 16.41
€ 21.99
€ 16.41
Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
- Publisher
- Kogan Page Ltd
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464714
- ISBN
- 9780749464714
Hardback
Condition: New
€ 43.99€ 39.85
€ 43.99
€ 39.85
Hardback. Retailers have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. They're struggling with profit-sapping supply chain problems. This book explains how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Num Pages: 272 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 23. Weight in Grams: 488.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422110577
- ISBN
- 9781422110577
Hardback
Condition: New
€ 35.00€ 34.55
€ 35.00
€ 34.55
Hardcover. Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. Num Pages: 250 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9781118662670
- ISBN
- 9781118662670
Hardback
Condition: New
€ 26.99€ 22.08
€ 26.99
€ 22.08
Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781473630130
- ISBN
- 9781473630130
Paperback
Condition: New
€ 17.99€ 13.37
€ 17.99
€ 13.37
Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470994658
- ISBN
- 9780470994658
Paperback
Condition: New
€ 78.17
€ 78.17
paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
- Publisher
- Pearson Education (US)
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780321426772
- ISBN
- 9780321426772
Paperback
Condition: New
€ 34.99€ 29.75
€ 34.99
€ 29.75
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 32.33
€ 32.33
Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
- Publisher
- Pearson Education (US) United States
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2005
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321348104
- ISBN
- 9780321348104
Paperback
Condition: New
€ 32.99€ 29.94
€ 32.99
€ 29.94
Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118022511
- ISBN
- 9781118022511
Paperback
Condition: New
€ 31.99€ 25.10
€ 31.99
€ 25.10
Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781305502758
- ISBN
- 9781305502758
Paperback
Condition: New
€ 210.11
€ 210.11
Hardback. The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) Num Pages: illustrations. BIC Classification: KJC; KJH; KJS; PBT. Category: (P) Professional & Vocational. Dimension: 166 x 240 x 29. Weight in Grams: 484.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259835643
- ISBN
- 9781259835643
Hardback
Condition: New
€ 26.99€ 20.25
€ 26.99
€ 20.25
Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118772225
- ISBN
- 9781118772225
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Hardcover. Youth is no longer an age it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118981146
- ISBN
- 9781118981146
Hardback
Condition: New
€ 25.99€ 21.27
€ 25.99
€ 21.27
Hardcover. Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 23. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118744826
- ISBN
- 9781118744826
Hardback
Condition: New
€ 31.99€ 22.91
€ 31.99
€ 22.91
Paperback. Series: Financial Times Series. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 18. Weight in Grams: 470.
- Publisher
- FT Press
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273775089
- ISBN
- 9780273775089
Paperback
Condition: New
€ 26.99€ 25.42
€ 26.99
€ 25.42
Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 320.
- Publisher
- Portfolio Penguin
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1.8.2013
- Condition
- New
- SKU
- V9780670922857
- ISBN
- 9780670922857
Paperback
Condition: New
€ 21.99€ 16.57
€ 21.99
€ 16.57
Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
- Publisher
- Portfolio Penguin
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241003305
- ISBN
- 9780241003305
Paperback
Condition: New
€ 21.99€ 16.66
€ 21.99
€ 16.66