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Sales & marketing

Results 721 - 744 of 2510

Sales & marketing

Paperback. Learn the "best of the best" selling strategies from over 100 leading sales trainers and training companies in this all-inclusive sales resource. Num Pages: 386 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 28. Weight in Grams: 504.
Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
386
Condition
New
SKU
V9780470617861
ISBN
9780470617861
Paperback
Condition: New

€ 21.99
€ 18.25

Hardcover. Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Num Pages: 224 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 20. Weight in Grams: 406.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118566121
ISBN
9781118566121
Hardback
Condition: New

€ 30.99
€ 24.05

Paperback. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Num Pages: 384 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 21. Weight in Grams: 608.
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780471772729
ISBN
9780471772729
Paperback
Condition: New

€ 25.99
€ 19.37

Hardcover. Series: Enzyklopadie der Rechts- und Staatswissenschaft. BIC Classification: KJS. Dimension: 0 x 0. Weight in Grams: 1116.
Publisher
Springer
Format
Hardback
Publication date
2010
Edition
12. Aufl. 1984
Condition
New
SKU
V9783540040828
ISBN
9783540040828
Hardback
Condition: New

€ 74.33

Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2008
Edition
Reprint
Condition
New
SKU
V9780749450243
ISBN
9780749450243
Paperback
Condition: New

€ 30.99
€ 27.59

Hardback. Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing. Num Pages: 272 pages, black & white illustrations. BIC Classification: JMM; KJSM. Category: (G) General (US: Trade). Dimension: 243 x 166 x 22. Weight in Grams: 556.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2011
Condition
New
SKU
V9780749461256
ISBN
9780749461256
Hardback
Condition: New

€ 40.99
€ 36.49

Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
Publisher
John Wiley & Sons Inc
Number of pages
336
Format
Paperback
Publication date
2012
Edition
2nd
Condition
New
SKU
V9781118232651
ISBN
9781118232651
Paperback
Condition: New

€ 21.99
€ 18.21

Hardcover. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 13. Weight in Grams: 410.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118134665
ISBN
9781118134665
Hardback
Condition: New

€ 25.99
€ 21.08

Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
Format
Paperback
Publication date
2007
Publisher
Ariadne Press United States
Edition
Expanded
Number of pages
214
Condition
New
SKU
V9781572411524
ISBN
9781572411524
Paperback
Condition: New

€ 36.99
€ 26.55

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Edition
2
Condition
New
SKU
V9783834942883
ISBN
9783834942883
Paperback
Condition: New

€ 59.30

Hardcover. "Two experts who have summited the tallest mountain on each of the seven continents--and scaled the highest peaks in corporate sales and business--examine what it takes to achieve success."--Front jacket flap. Num Pages: 208 pages, black & white illustrations, maps. BIC Classification: KC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 237 x 164 x 20. Weight in Grams: 364.
Format
Hardback
Publication date
2014
Publisher
HarperBusiness
Condition
New
SKU
V9780062282644
ISBN
9780062282644
Hardback
Condition: New

€ 31.99
€ 24.77

Hardcover. Why the luxury market's fate rests in Chinese wallets

The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118950296
ISBN
9781118950296
Hardback
Condition: New

€ 41.99
€ 32.33

Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
720
Condition
New
SKU
V9780470065273
ISBN
9780470065273
Hardback
Condition: New

€ 92.30

Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
5th Edition
Number of pages
654
Condition
New
SKU
V9780470517680
ISBN
9780470517680
Hardback
Condition: New

€ 143.78

Paperback. Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the fastest-growing business opportunities available. From services you need to products you love, there are hundreds of network marketing jobs to explore. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 144 x 215 x 24. Weight in Grams: 312.
Format
Paperback
Publication date
2015
Publisher
Adams Media
Condition
New
SKU
V9781440592348
ISBN
9781440592348
Paperback
Condition: New

€ 18.99
€ 16.99

Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
Publisher
John Wiley & Sons Inc
Number of pages
296
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119950554
ISBN
9781119950554
Hardback
Condition: New

€ 24.99
€ 18.52

Paperback. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418.
Publisher
Copenhagen Business School Press Denmark
Number of pages
237
Format
Paperback
Publication date
2006
Edition
2nd
Condition
New
SKU
V9788763001724
ISBN
9788763001724
Paperback
Condition: New

€ 33.99
€ 24.82

Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
Publisher
Euromonitor PLC
Number of pages
696
Format
Hardback
Publication date
2010
Edition
35th Edition
Condition
New
SKU
V9781842645383
ISBN
9781842645383
Hardback
Condition: New

€ 350.65
€ 49.78

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United States
Edition
2
Condition
New
SKU
V9783834945587
ISBN
9783834945587
Paperback
Condition: New

€ 85.94

Paperback / so. Series: Unternehmenskooperation Und Netzwerkmanagement. Num Pages: 239 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFC; KFFN; KJC; KJS. Category: (G) General (US: Trade). Weight in Grams: 346.
Format
Paperback
Publication date
2001
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
239
Condition
New
SKU
V9783824474844
ISBN
9783824474844
Paperback
Condition: New

€ 69.84

Hardcover. Editor(s): Evans, Douglas W. Num Pages: 291 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 255 x 182 x 20. Weight in Grams: 630.
Publisher
Nova Science Publishers Inc
Number of pages
291
Format
Hardback
Publication date
2013
Edition
UK ed.
Condition
New
SKU
V9781626188174
ISBN
9781626188174
Hardback
Condition: New

€ 253.17
€ 170.94

Hardcover. Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry. Series: Bloomberg Financial. Num Pages: 196 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 186 x 261 x 20. Weight in Grams: 536.
Format
Hardback
Publication date
2012
Publisher
Bloomberg Press
Edition
2nd Edition
Number of pages
208
Condition
New
SKU
V9781118065716
ISBN
9781118065716
Hardback
Condition: New

€ 71.32
€ 59.65

Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Number of pages
156
Condition
New
SKU
V9781613246795
ISBN
9781613246795
Hardback
Condition: New

€ 160.45
€ 109.50

Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
460
Condition
New
SKU
V9780470651735
ISBN
9780470651735
Paperback
Condition: New

€ 32.99
€ 25.85

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