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Sales & marketing
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Sales & marketing
paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
- Publisher
- Pearson Education (US)
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780321426772
- ISBN
- 9780321426772
Paperback
Condition: New
€ 32.99€ 29.26
€ 32.99
€ 29.26
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 26.99€ 23.25
€ 26.99
€ 23.25
Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
- Publisher
- Pearson Education (US) United States
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2005
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321348104
- ISBN
- 9780321348104
Paperback
Condition: New
€ 32.99€ 29.79
€ 32.99
€ 29.79
Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118022511
- ISBN
- 9781118022511
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Hardback. Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787998301
- ISBN
- 9780787998301
Hardback
Condition: New
€ 35.99€ 28.86
€ 35.99
€ 28.86
Hardcover. An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Num Pages: 272 pages, black & white illustrations. BIC Classification: JFSJ1; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 25. Weight in Grams: 524.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471369202
- ISBN
- 9780471369202
Hardback
Condition: New
€ 38.99€ 30.67
€ 38.99
€ 30.67
Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781305502758
- ISBN
- 9781305502758
Paperback
Condition: New
€ 77.10
€ 77.10
Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471220749
- ISBN
- 9780471220749
Paperback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Hardcover. This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice. Num Pages: 288 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 650.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470260487
- ISBN
- 9780470260487
Hardback
Condition: New
€ 86.64
€ 86.64
Hardback. The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) Num Pages: illustrations. BIC Classification: KJC; KJH; KJS; PBT. Category: (P) Professional & Vocational. Dimension: 166 x 240 x 29. Weight in Grams: 484.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259835643
- ISBN
- 9781259835643
Hardback
Condition: New
€ 26.99€ 20.16
€ 26.99
€ 20.16
Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118772225
- ISBN
- 9781118772225
Paperback
Condition: New
€ 33.99€ 24.58
€ 33.99
€ 24.58
Hardcover. Youth is no longer an age it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118981146
- ISBN
- 9781118981146
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462994
- ISBN
- 9780749462994
Paperback
Condition: New
€ 33.99€ 28.74
€ 33.99
€ 28.74
Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
- Publisher
- Kogan Page Ltd
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462871
- ISBN
- 9780749462871
Paperback
Condition: New
€ 33.99€ 28.94
€ 33.99
€ 28.94
Hardcover. Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 23. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118744826
- ISBN
- 9781118744826
Hardback
Condition: New
€ 31.99€ 22.80
€ 31.99
€ 22.80
Paperback. Series: Financial Times Series. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 18. Weight in Grams: 470.
- Publisher
- FT Press
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273775089
- ISBN
- 9780273775089
Paperback
Condition: New
€ 26.99€ 26.89
€ 26.99
€ 26.89
Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780787953102
- ISBN
- 9780787953102
Hardback
Condition: New
€ 44.99€ 39.21
€ 44.99
€ 39.21
Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
- Publisher
- Portfolio Penguin
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241003305
- ISBN
- 9780241003305
Paperback
Condition: New
€ 23.99€ 16.63
€ 23.99
€ 16.63
Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780670922857
- ISBN
- 9780670922857
Paperback
Condition: New
€ 20.99€ 15.38
€ 20.99
€ 15.38
Hardcover. Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere.3. 5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. Series: Bloomberg Financial. Num Pages: 304 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 548.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118208014
- ISBN
- 9781118208014
Hardback
Condition: New
€ 56.25€ 48.40
€ 56.25
€ 48.40
Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Stanford University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780804788922
- ISBN
- 9780804788922
Hardback
Condition: New
€ 160.65
€ 160.65
Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
- Publisher
- Stanford Business Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780804799515
- ISBN
- 9780804799515
Paperback
Condition: New
€ 40.99€ 36.28
€ 40.99
€ 36.28
Paperback. Offers practical guidance to help you develop customer service training. This title features dozens of field-tested exercises, games, activities, icebreakers and assessment instruments that also help you teach employees the importance of customer service and improve their performance. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 296 x 210 x 13. Weight in Grams: 618.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780750663632
- ISBN
- 9780750663632
Paperback
Condition: New
€ 77.82
€ 77.82
Hardcover. The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Num Pages: 224 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 21. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118106242
- ISBN
- 9781118106242
Hardback
Condition: New
€ 41.99€ 32.53
€ 41.99
€ 32.53