Sales & marketing
Results 745 - 768 of 2510
Sales & marketing
Paperback / so. Series: Konsum Und Verhalten. Num Pages: 281 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 281
- Condition
- New
- SKU
- V9783790803396
- ISBN
- 9783790803396
Paperback
Condition: New
€ 57.71
€ 57.71
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835003989
- ISBN
- 9783835003989
Paperback
Condition: New
€ 69.96
€ 69.96
Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781910649978
- ISBN
- 9781910649978
Paperback
Condition: New
€ 23.99€ 17.73
€ 23.99
€ 17.73
Hardcover. To get the most success out of what the finance community regards as a risky business, short sellers need high--level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for bigger profits. Editor(s): Fabozzi, Frank J. Series: Frank J. Fabozzi Series. Num Pages: 416 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 162 x 32. Weight in Grams: 830.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9780471660200
- ISBN
- 9780471660200
Hardback
Condition: New
€ 89.15€ 73.79
€ 89.15
€ 73.79
Paperback / so. Series: Hallesche Schriften Zur Betriebswirtschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930538
- ISBN
- 9783834930538
Paperback
Condition: New
€ 85.98
€ 85.98
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results. Num Pages: 228 pages, Illustrations (some col.). BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 165 x 24. Weight in Grams: 560.
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 228
- Condition
- New
- SKU
- V9781591399278
- ISBN
- 9781591399278
Paperback
Condition: New
€ 29.99€ 26.02
€ 29.99
€ 26.02
Paperback. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 86 x 55 x 4. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Berrett-Koehler United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9781626567856
- ISBN
- 9781626567856
Paperback
Condition: New
€ 17.99€ 15.55
€ 17.99
€ 15.55
Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2009
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749456405
- ISBN
- 9780749456405
Paperback
Condition: New
€ 33.99€ 20.88
€ 33.99
€ 20.88
Paperback / so. Series: Betriebswirtschaftslehre F R Technologie Und Innovation. Num Pages: 333 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 333
- Condition
- New
- SKU
- V9783835006409
- ISBN
- 9783835006409
Paperback
Condition: New
€ 75.35
€ 75.35
Käuferverhalten bei legalen Musikdownloads: Auswahlverhalten, Qualit...
Ferdinand Emanuel Schwenkert
paperback. Num Pages: 271 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 271
- Condition
- New
- Edition
- 2006th Edition
- SKU
- V9783835005082
- ISBN
- 9783835005082
Paperback
Condition: New
€ 85.94
€ 85.94
Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138013360
- ISBN
- 9781138013360
Paperback
Condition: New
€ 66.17
€ 66.17
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Multi-Channel-Fundraising - Clever Kommunizieren, Mehr Spender Gewinne...
Fischer, Kai; Neumann, Andre
Paperback. Die Autoren stellen das mogliche Zusammenwirken verschiedener Kommunikationskanale wie personliche Kommunikation, Telefon und Mailing, Internet, Handy, SMS sowie Massenmedien vor. Die Prasentation einer angepassten Database macht das Buch zu einem wichtigen Werkzeug erfolgreicher Mittelbeschaffung." Num Pages: 219 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783409120067
- ISBN
- 9783409120067
Paperback
Condition: New
€ 69.90
€ 69.90
Paperback. Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour. Num Pages: 462 pages, Illustrations. BIC Classification: JFFT; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 29. Weight in Grams: 776.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 462
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9788763001984
- ISBN
- 9788763001984
Paperback
Condition: New
€ 52.30€ 41.28
€ 52.30
€ 41.28
Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9780230293397
- ISBN
- 9780230293397
Hardback
Condition: New
€ 64.07
€ 64.07
Paperback / so. Series: Marktorientiertes Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 472.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834913210
- ISBN
- 9783834913210
Paperback
Condition: New
€ 91.78
€ 91.78
Paperback / so. Num Pages: 137 pages, black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 169 x 9. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 137
- Condition
- New
- SKU
- V9783834944771
- ISBN
- 9783834944771
Paperback
Condition: New
€ 48.24
€ 48.24
Paperback. Num Pages: 370 pages, 67 black & white illustrations, 62 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783835000452
- ISBN
- 9783835000452
Paperback
Condition: New
€ 86.14
€ 86.14
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 311 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 311
- Condition
- New
- SKU
- V9783824478569
- ISBN
- 9783824478569
Paperback
Condition: New
€ 70.45
€ 70.45
Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 354
- Condition
- New
- SKU
- V9781841124711
- ISBN
- 9781841124711
Paperback
Condition: New
€ 19.99€ 17.30
€ 19.99
€ 17.30
Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749471484
- ISBN
- 9780749471484
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15
Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Kogan Page
- Edition
- 1st Re-issue
- Condition
- New
- SKU
- V9780749476380
- ISBN
- 9780749476380
Hardback
Condition: New
€ 97.47€ 93.89
€ 97.47
€ 93.89
Paperback. In the knowledge economy, people may be hired for their technical or creative abilities. However, their promotion track still depends on their ability to sell themselves, their organisations, and develop new business. The guide covers: how to generate leads, how to convert leads into new business, and how to assemble tactics into strategies. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 24. Weight in Grams: 550.
- Publisher
- Adams Media Corporation United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2008
- Edition
- Second Edition
- Condition
- New
- SKU
- V9781598695885
- ISBN
- 9781598695885
Paperback
Condition: New
€ 17.99€ 16.59
€ 17.99
€ 16.59
Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- Lexington Books United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9780029104057
- ISBN
- 9780029104057
Hardback
Condition: New
€ 150.11
€ 150.11