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Sales & marketing

Results 745 - 768 of 2510

Sales & marketing

Paperback / so. Series: Konsum Und Verhalten. Num Pages: 281 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 485.
Format
Paperback
Publication date
1986
Publisher
Physica-Verlag GmbH & Co Germany
Number of pages
281
Condition
New
SKU
V9783790803396
ISBN
9783790803396
Paperback
Condition: New

€ 57.71

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835003989
ISBN
9783835003989
Paperback
Condition: New

€ 69.96

Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
Publisher
Lid Publishing
Format
Paperback
Publication date
2017
Edition
2nd Revised edition
Condition
New
SKU
V9781910649978
ISBN
9781910649978
Paperback
Condition: New

€ 23.99
€ 17.73

Hardcover. To get the most success out of what the finance community regards as a risky business, short sellers need high--level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for bigger profits. Editor(s): Fabozzi, Frank J. Series: Frank J. Fabozzi Series. Num Pages: 416 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 162 x 32. Weight in Grams: 830.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
416
Condition
New
SKU
V9780471660200
ISBN
9780471660200
Hardback
Condition: New

€ 89.15
€ 73.79

Paperback / so. Series: Hallesche Schriften Zur Betriebswirtschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834930538
ISBN
9783834930538
Paperback
Condition: New

€ 85.98

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results. Num Pages: 228 pages, Illustrations (some col.). BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 165 x 24. Weight in Grams: 560.
Publication date
2006
Publisher
Harvard Business Review Press United States
Number of pages
228
Condition
New
SKU
V9781591399278
ISBN
9781591399278
Paperback
Condition: New

€ 29.99
€ 26.02

Paperback. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 86 x 55 x 4. Weight in Grams: 181.
Format
Paperback
Publication date
2016
Publisher
Berrett-Koehler United States
Number of pages
144
Condition
New
SKU
V9781626567856
ISBN
9781626567856
Paperback
Condition: New

€ 17.99
€ 15.55

Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Format
Paperback
Publication date
2009
Edition
3rd Edition
Condition
New
SKU
V9780749456405
ISBN
9780749456405
Paperback
Condition: New

€ 33.99
€ 20.88

Paperback / so. Series: Betriebswirtschaftslehre F R Technologie Und Innovation. Num Pages: 333 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Number of pages
333
Condition
New
SKU
V9783835006409
ISBN
9783835006409
Paperback
Condition: New

€ 75.35

paperback. Num Pages: 271 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitätsverlag United States
Number of pages
271
Condition
New
Edition
2006th Edition
SKU
V9783835005082
ISBN
9783835005082
Paperback
Condition: New

€ 85.94

Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9781138013360
ISBN
9781138013360
Paperback
Condition: New

€ 66.17

Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
Condition
Used, Very Good
Publisher
HarperCollins Publishers
Format
Hardback
Publication date
2001
SKU
KSG0011991
ISBN
9780007112296
Hardback
Condition: Used, Very Good

€ 4.99

Paperback. Die Autoren stellen das mogliche Zusammenwirken verschiedener Kommunikationskanale wie personliche Kommunikation, Telefon und Mailing, Internet, Handy, SMS sowie Massenmedien vor. Die Prasentation einer angepassten Database macht das Buch zu einem wichtigen Werkzeug erfolgreicher Mittelbeschaffung." Num Pages: 219 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 445.
Format
Paperback
Publication date
2003
Publisher
Gabler Germany
Number of pages
219
Condition
New
SKU
V9783409120067
ISBN
9783409120067
Paperback
Condition: New

€ 69.90

Paperback. Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour. Num Pages: 462 pages, Illustrations. BIC Classification: JFFT; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 29. Weight in Grams: 776.
Publisher
Copenhagen Business School Press
Number of pages
462
Format
Paperback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9788763001984
ISBN
9788763001984
Paperback
Condition: New

€ 52.30
€ 41.28

Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9780230293397
ISBN
9780230293397
Hardback
Condition: New

€ 64.07

Paperback / so. Series: Marktorientiertes Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 472.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783834913210
ISBN
9783834913210
Paperback
Condition: New

€ 91.78

Paperback / so. Num Pages: 137 pages, black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 169 x 9. Weight in Grams: 254.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Number of pages
137
Condition
New
SKU
V9783834944771
ISBN
9783834944771
Paperback
Condition: New

€ 48.24

Paperback. Num Pages: 370 pages, 67 black & white illustrations, 62 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 468.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
370
Condition
New
SKU
V9783835000452
ISBN
9783835000452
Paperback
Condition: New

€ 86.14

Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 311 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 516.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
311
Condition
New
SKU
V9783824478569
ISBN
9783824478569
Paperback
Condition: New

€ 70.45

Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
354
Condition
New
SKU
V9781841124711
ISBN
9781841124711
Paperback
Condition: New

€ 19.99
€ 17.30

Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749471484
ISBN
9780749471484
Paperback
Condition: New

€ 36.99
€ 33.15

Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Kogan Page
Edition
1st Re-issue
Condition
New
SKU
V9780749476380
ISBN
9780749476380
Hardback
Condition: New

€ 97.47
€ 93.89

Paperback. In the knowledge economy, people may be hired for their technical or creative abilities. However, their promotion track still depends on their ability to sell themselves, their organisations, and develop new business. The guide covers: how to generate leads, how to convert leads into new business, and how to assemble tactics into strategies. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 24. Weight in Grams: 550.
Publisher
Adams Media Corporation United States
Number of pages
336
Format
Paperback
Publication date
2008
Edition
Second Edition
Condition
New
SKU
V9781598695885
ISBN
9781598695885
Paperback
Condition: New

€ 17.99
€ 16.59

Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
Format
Hardback
Publication date
1993
Publisher
Lexington Books United States
Number of pages
294
Condition
New
SKU
V9780029104057
ISBN
9780029104057
Hardback
Condition: New

€ 150.11

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