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Sales & marketing
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Sales & marketing
Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 263
- Format
- Hardback
- Publication date
- 2008
- Edition
- Revised, Expanded ed.
- Condition
- New
- SKU
- V9781591842262
- ISBN
- 9781591842262
Hardback
Condition: New
€ 37.99€ 26.87
€ 37.99
€ 26.87
Hardback.
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118862070
- ISBN
- 9781118862070
Hardback
Condition: New
€ 30.99€ 24.10
€ 30.99
€ 24.10
Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119943136
- ISBN
- 9781119943136
Paperback
Condition: New
€ 26.99€ 22.06
€ 26.99
€ 22.06
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 33.99€ 30.79
€ 33.99
€ 30.79
Paperback. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503.
- Publisher
- Kogan Page Ltd
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466763
- ISBN
- 9780749466763
Paperback
Condition: New
€ 32.99€ 29.82
€ 32.99
€ 29.82
Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
- Publisher
- Wiley
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised 4th Edition
- Condition
- New
- SKU
- V9781118432679
- ISBN
- 9781118432679
Paperback
Condition: New
€ 50.15
€ 50.15
Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
- Publisher
- Macmillan Education UK United Kingdom
- Number of pages
- 584
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137300294
- ISBN
- 9781137300294
Paperback
Condition: New
€ 76.96€ 69.99
€ 76.96
€ 69.99
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.77
€ 51.99
€ 50.77
Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781119953388
- ISBN
- 9781119953388
Paperback
Condition: New
€ 40.99€ 31.49
€ 40.99
€ 31.49
Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780471153924
- ISBN
- 9780471153924
Hardback
Condition: New
€ 149.14€ 98.58
€ 149.14
€ 98.58
Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
- Publisher
- McGraw-Hill Education - Europe New York
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2001
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780071364157
- ISBN
- 9780071364157
Hardback
Condition: New
€ 35.99€ 26.29
€ 35.99
€ 26.29
Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471296799
- ISBN
- 9780471296799
Hardback
Condition: New
€ 192.95
€ 192.95
Hardcover. A top social media guru shares the secrets to expanding your business through relationships
People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Num Pages: 238 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 462.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118063064
- ISBN
- 9781118063064
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
- Publisher
- Fairchild Pubns
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781563677380
- ISBN
- 9781563677380
Paperback
Condition: New
€ 124.59
€ 124.59
Paperback. Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Num Pages: 256 pages. BIC Classification: AKP; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 203 x 14. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118027066
- ISBN
- 9781118027066
Paperback
Condition: New
€ 66.09
€ 66.09
Paperback. Combine social media with traditional marketing techniques for solid results! * Explains how companies can drive their sales and make their marketing more effective by combining traditional marketing techniques with new methods such as social media. Num Pages: 270 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 20. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 270
- Condition
- New
- SKU
- V9781118156292
- ISBN
- 9781118156292
Paperback
Condition: New
€ 19.99€ 17.38
€ 19.99
€ 17.38
Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781412911221
- ISBN
- 9781412911221
Paperback
Condition: New
€ 74.39
€ 74.39
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783834900364
- ISBN
- 9783834900364
Hardback
Condition: New
€ 65.12€ 11.85
€ 65.12
€ 11.85
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 32.99€ 29.82
€ 32.99
€ 29.82
Hardcover. Learn the crucial ins and outs of the world s largest market The U. S government market represents the largest single market anywhere. Num Pages: 234 pages. BIC Classification: 1KBB; JPQ; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 23. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 234
- Condition
- New
- SKU
- V9780470881330
- ISBN
- 9780470881330
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 18. Weight in Grams: 404.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071793001
- ISBN
- 9780071793001
Paperback
Condition: New
€ 31.99€ 22.71
€ 31.99
€ 22.71
Paperback. THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. Illustrator(s): Willshire, John V. Num Pages: 224 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 20. Weight in Grams: 634.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118964965
- ISBN
- 9781118964965
Paperback
Condition: New
€ 33.99€ 24.58
€ 33.99
€ 24.58
Paperback. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Num Pages: 424 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 196 x 128 x 23. Weight in Grams: 452.
- Publisher
- John Wiley & Sons Inc London
- Format
- Paperback
- Publication date
- 2009
- Edition
- First Updated
- Condition
- New
- SKU
- V9780470744598
- ISBN
- 9780470744598
Paperback
Condition: New
€ 17.99€ 15.43
€ 17.99
€ 15.43
Hardback. Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today's highly competitive marketplace, creating an advantage through sales is imperative. Num Pages: 128 pages, approx. 10 black and white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 180 x 120. .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781911498315
- ISBN
- 9781911498315
Hardback
Condition: New
€ 13.99€ 11.81
€ 13.99
€ 11.81