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Sales & marketing

Results 985 - 1008 of 2510

Sales & marketing

Paperback. Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann." Series: Forum Produkt- und Produktionsmanagement. Num Pages: 111 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 175.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
111
Condition
New
SKU
V9783824481484
ISBN
9783824481484
Paperback
Condition: New

€ 84.18

Paperback / so. Series: Konsum Und Verhalten. Num Pages: 360 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 531.
Format
Paperback
Publication date
1989
Publisher
Physica-Verlag GmbH & Co Germany
Number of pages
360
Condition
New
SKU
V9783790804270
ISBN
9783790804270
Paperback
Condition: New

€ 71.23

Paperback / so. Series: Marketing-Management. Num Pages: 332 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 367.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
332
Condition
New
SKU
V9783824482016
ISBN
9783824482016
Paperback
Condition: New

€ 69.96

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 204.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783322869562
ISBN
9783322869562
Paperback
Condition: New

€ 68.51

Paperback.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.

Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
504
Condition
New
SKU
V9780470562260
ISBN
9780470562260
Paperback
Condition: New

€ 32.02

Paperback / so. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 246 x 171 x 18. Weight in Grams: 470.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United Kingdom
Edition
2
Number of pages
252
Condition
New
SKU
V9783663015857
ISBN
9783663015857
Paperback
Condition: New

€ 54.52

Hardback. This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Editor(s): Cheng, Hong. Series: Handbooks in Communication and Media. Num Pages: 656 pages, black & white illustrations, black & white tables, figures. BIC Classification: GP; KJSA. Category: (P) Professional & Vocational. Dimension: 183 x 254 x 36. Weight in Grams: 1146.
Format
Hardback
Publication date
2014
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
656
Condition
New
SKU
V9781444332377
ISBN
9781444332377
Hardback
Condition: New

€ 222.49

Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471718543
ISBN
9780471718543
Paperback
Condition: New

€ 18.99
€ 16.38

Hardback. Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success. Num Pages: 196 pages, 250 colour. BIC Classification: 1DBK; KJP; KJS; KJZ. Category: (G) General (US: Trade). Dimension: 290 x 250 x 25. Weight in Grams: 1452.
Publisher
Prestel
Format
Hardback
Publication date
2015
Condition
New
SKU
V9783791349466
ISBN
9783791349466
Hardback
Condition: New

€ 56.33
€ 51.57

Paperback / so. Series: Beschaffungspraxis. Num Pages: 135 pages, black & white illustrations, bibliography. BIC Classification: KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 7. Weight in Grams: 327.
Format
Paperback
Publication date
1993
Publisher
Gabler Verlag United States
Number of pages
135
Condition
New
SKU
V9783409852746
ISBN
9783409852746
Paperback
Condition: New

€ 53.22

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835001893
ISBN
9783835001893
Paperback
Condition: New

€ 102.87

Paperback. A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business. Num Pages: 288 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 191 x 26. Weight in Grams: 560.
Format
Paperback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780471527091
ISBN
9780471527091
Paperback
Condition: New

€ 50.52
€ 43.18

Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 280.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag
Condition
New
SKU
V9783834908896
ISBN
9783834908896
Paperback
Condition: New

€ 84.87

Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 254.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag
Condition
New
SKU
V9783834908889
ISBN
9783834908889
Paperback
Condition: New

€ 79.90

Paperback / so. Num Pages: 108 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 196.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Number of pages
108
Condition
New
SKU
V9783834912268
ISBN
9783834912268
Paperback
Condition: New

€ 73.64

Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
388
Condition
New
SKU
V9780470060278
ISBN
9780470060278
Hardback
Condition: New

€ 43.99
€ 33.28

Paperback. Series: Strategische Unternehmensentwicklung Und Industrietransformation. Num Pages: 210 pages, 1 black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 280.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
210
Condition
New
SKU
V9783824482641
ISBN
9783824482641
Paperback
Condition: New

€ 74.27

Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
Publisher
BIS Publishers
Format
Paperback
Publication date
2017
Condition
New
SKU
V9789063694357
ISBN
9789063694357
Paperback
Condition: New

€ 40.99
€ 38.52

Paperback. Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHMP; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 14. Weight in Grams: 378.
Format
Paperback
Publication date
2005
Publisher
SAGE Publications Inc United States
Number of pages
264
Condition
New
SKU
V9780761969471
ISBN
9780761969471
Paperback
Condition: New

€ 180.70

Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
Format
Paperback
Publication date
2014
Publisher
Profile Books Ltd United Kingdom
Number of pages
256
Condition
New
SKU
V9781846689055
ISBN
9781846689055
Paperback
Condition: New

€ 19.99
€ 14.74

Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
Condition
Used, Very Good
Publisher
Cengage Learning
Format
Paperback
Publication date
1997
SKU
KEX0268426
ISBN
9780304334315
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
Publisher
Pearson Education Limited United Kingdom
Number of pages
184
Format
Paperback
Publication date
2011
Edition
01st Edition
Condition
New
SKU
V9780273761136
ISBN
9780273761136
Paperback
Condition: New

€ 19.99
€ 19.84

Hardback. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119265702
ISBN
9781119265702
Hardback
Condition: New

€ 52.99
€ 37.15

Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118092217
ISBN
9781118092217
Hardback
Condition: New

€ 32.99
€ 25.74

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