Sales & marketing
Results 985 - 1008 of 2510
Sales & marketing
Paperback. Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann." Series: Forum Produkt- und Produktionsmanagement. Num Pages: 111 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 175.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 111
- Condition
- New
- SKU
- V9783824481484
- ISBN
- 9783824481484
Paperback
Condition: New
€ 84.18
€ 84.18
Paperback / so. Series: Konsum Und Verhalten. Num Pages: 360 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 531.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 360
- Condition
- New
- SKU
- V9783790804270
- ISBN
- 9783790804270
Paperback
Condition: New
€ 71.23
€ 71.23
Paperback / so. Series: Marketing-Management. Num Pages: 332 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9783824482016
- ISBN
- 9783824482016
Paperback
Condition: New
€ 69.96
€ 69.96
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322869562
- ISBN
- 9783322869562
Paperback
Condition: New
€ 68.51
€ 68.51
Paperback.
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470562260
- ISBN
- 9780470562260
Paperback
Condition: New
€ 32.02
€ 32.02
Paperback / so. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 246 x 171 x 18. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 252
- Condition
- New
- SKU
- V9783663015857
- ISBN
- 9783663015857
Paperback
Condition: New
€ 54.52
€ 54.52
Hardback. This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Editor(s): Cheng, Hong. Series: Handbooks in Communication and Media. Num Pages: 656 pages, black & white illustrations, black & white tables, figures. BIC Classification: GP; KJSA. Category: (P) Professional & Vocational. Dimension: 183 x 254 x 36. Weight in Grams: 1146.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 656
- Condition
- New
- SKU
- V9781444332377
- ISBN
- 9781444332377
Hardback
Condition: New
€ 222.49
€ 222.49
Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471718543
- ISBN
- 9780471718543
Paperback
Condition: New
€ 18.99€ 16.38
€ 18.99
€ 16.38
Hardback. Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success. Num Pages: 196 pages, 250 colour. BIC Classification: 1DBK; KJP; KJS; KJZ. Category: (G) General (US: Trade). Dimension: 290 x 250 x 25. Weight in Grams: 1452.
- Publisher
- Prestel
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9783791349466
- ISBN
- 9783791349466
Hardback
Condition: New
€ 56.33€ 51.57
€ 56.33
€ 51.57
Paperback / so. Series: Beschaffungspraxis. Num Pages: 135 pages, black & white illustrations, bibliography. BIC Classification: KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 7. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Gabler Verlag United States
- Number of pages
- 135
- Condition
- New
- SKU
- V9783409852746
- ISBN
- 9783409852746
Paperback
Condition: New
€ 53.22
€ 53.22
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001893
- ISBN
- 9783835001893
Paperback
Condition: New
€ 102.87
€ 102.87
Paperback. A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business. Num Pages: 288 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 191 x 26. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471527091
- ISBN
- 9780471527091
Paperback
Condition: New
€ 50.52€ 43.18
€ 50.52
€ 43.18
Erfolgsfaktoren des Sportsponsorings bei Groereignissen
Huber, Frank; Matthes, Isabel; Dreckmeier, La...
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834908896
- ISBN
- 9783834908896
Paperback
Condition: New
€ 84.87
€ 84.87
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834908889
- ISBN
- 9783834908889
Paperback
Condition: New
€ 79.90
€ 79.90
Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren
Huber, Frank; Regier, Stefanie; Rinino, Maxim...
Paperback / so. Num Pages: 108 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 196.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 108
- Condition
- New
- SKU
- V9783834912268
- ISBN
- 9783834912268
Paperback
Condition: New
€ 73.64
€ 73.64
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 43.99€ 33.28
€ 43.99
€ 33.28
Paperback. Series: Strategische Unternehmensentwicklung Und Industrietransformation. Num Pages: 210 pages, 1 black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 210
- Condition
- New
- SKU
- V9783824482641
- ISBN
- 9783824482641
Paperback
Condition: New
€ 74.27
€ 74.27
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9789063694357
- ISBN
- 9789063694357
Paperback
Condition: New
€ 40.99€ 38.52
€ 40.99
€ 38.52
Paperback. Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHMP; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 14. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780761969471
- ISBN
- 9780761969471
Paperback
Condition: New
€ 180.70
€ 180.70
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 19.99€ 14.74
€ 19.99
€ 14.74
Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
- Condition
- Used, Very Good
- Publisher
- Cengage Learning
- Format
- Paperback
- Publication date
- 1997
- SKU
- KEX0268426
- ISBN
- 9780304334315
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273761136
- ISBN
- 9780273761136
Paperback
Condition: New
€ 19.99€ 19.84
€ 19.99
€ 19.84
Hardback. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119265702
- ISBN
- 9781119265702
Hardback
Condition: New
€ 52.99€ 37.15
€ 52.99
€ 37.15
Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118092217
- ISBN
- 9781118092217
Hardback
Condition: New
€ 32.99€ 25.74
€ 32.99
€ 25.74