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Sales & marketing

Results 1033 - 1056 of 2510

Sales & marketing

Hardcover. The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more. Num Pages: 120 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 147 x 16. Weight in Grams: 318.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons New York
Edition
1st Edition
Number of pages
120
Condition
New
SKU
V9780471236085
ISBN
9780471236085
Hardback
Condition: New

€ 46.99
€ 36.10

Paperback. This book is for the many ambitious business owners, start-ups, entrepreneurs or professionals who want to grow their businesses or their practice. Num Pages: 272 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 142 x 25. Weight in Grams: 214.
Format
Paperback
Publication date
2016
Publisher
Robinson
Condition
New
SKU
V9781845286132
ISBN
9781845286132
Paperback
Condition: New

€ 11.99
€ 10.26

Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
2013th Edition
Number of pages
200
Condition
New
SKU
V9781137271471
ISBN
9781137271471
Hardback
Condition: New

€ 82.92

Num Pages: 192 pages, 372 color photos. BIC Classification: KJSA; KNSX. Category: (G) General (US: Trade). Dimension: 289 x 229 x 20. Weight in Grams: 1288.
Publication date
2007
Publisher
Schiffer Publishing Ltd United States
Number of pages
192
Condition
New
SKU
V9780764327414
ISBN
9780764327414
Hardback
Condition: New

€ 48.99
€ 32.18

Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
Format
Paperback
Publication date
2006
Publisher
Taylor & Francis Inc United States
Number of pages
528
Condition
New
Edition
1st Edition
SKU
V9780805846188
ISBN
9780805846188
Paperback
Condition: New

€ 93.89

Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
Format
Paperback
Publication date
1988
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471635277
ISBN
9780471635277
Paperback
Condition: New

€ 230.89

Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
Format
Hardback
Publication date
1979
Publisher
Emerald Group Publishing Limited United States
Number of pages
333
Condition
New
Edition
Illustrated
SKU
V9780892320417
ISBN
9780892320417
Hardback
Condition: New

€ 118.69

Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 314 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 435.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Number of pages
314
Condition
New
SKU
V9783834934208
ISBN
9783834934208
Paperback
Condition: New

€ 85.85

Hardback. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Num Pages: 296 pages, 181 illustrations. BIC Classification: 1KBB; JFC; JHM; KJSA. Category: (P) Professional & Vocational. Dimension: 175 x 239 x 24. Weight in Grams: 771.
Format
Hardback
Publication date
1996
Publisher
Columbia University Press United States
Number of pages
296
Condition
New
SKU
V9780231103244
ISBN
9780231103244
Hardback
Condition: New

€ 104.60
€ 79.73

Paperback. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 275 x 194 x 17. Weight in Grams: 370.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650603
ISBN
9781632650603
Paperback
Condition: New

€ 18.44

Paperback. This text examines the development of flexible but rigorous management of key areas such as financial reporting, cash flow, risk, budgeting, pricing, and costing. Series: Institute of Export. Num Pages: 352 pages, 0. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 166 x 20. Weight in Grams: 464.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd
Edition
illustrated edition
Number of pages
352
Condition
New
SKU
V9780631191940
ISBN
9780631191940
Paperback
Condition: New

€ 44.99
€ 34.21

Paperback. Maximize your effectiveness over the phone. Here is a, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. Series: Self-teaching Guides. Num Pages: 240 pages, Illustrations, forms. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 191 x 13. Weight in Grams: 410.
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Edition
2nd Edition
Number of pages
240
Condition
New
SKU
V9780471115670
ISBN
9780471115670
Paperback
Condition: New

€ 25.99
€ 21.03

Hardback. How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 163 x 31. Weight in Grams: 638.
Publisher
Harvard Business Review Press United States
Number of pages
320
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9781591391456
ISBN
9781591391456
Hardback
Condition: New

€ 36.99
€ 31.98

paperback. Help students succeed with this Workbook for MARKETING. You'll find chapter outlines, graph and map analysis, math exercises, writing activities and many more helpful tools that will deliver the results you are looking for! Num Pages: 176 pages. BIC Classification: JNT; KJS. Category: (G) General (US: Trade). Dimension: 274 x 218 x 5. Weight in Grams: 295.
Format
Paperback
Publication date
1980
Publisher
Cengage Learning United States
Edition
3rd ed.
Number of pages
176
Condition
New
SKU
V9780538446655
ISBN
9780538446655
Paperback
Condition: New

€ 30.17

Hardcover. Num Pages: 203 pages, Illustrations. BIC Classification: KJS; KNST. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 240 x 160 x 19. Weight in Grams: 520.
Format
Hardback
Publication date
2004
Publisher
Bloomberg Press United States
Edition
1st Edition
Number of pages
203
Condition
New
SKU
V9781576601495
ISBN
9781576601495
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. .
Publisher
IBM Press
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780133375565
ISBN
9780133375565
Paperback
Condition: New

€ 24.99
€ 10.45

Hardback. Num Pages: 246 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 239 x 161 x 23. Weight in Grams: 494.
Format
Hardback
Publication date
2007
Publisher
University Press of America United States
Number of pages
246
Condition
New
SKU
V9780761837527
ISBN
9780761837527
Hardback
Condition: New

€ 124.47

Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
Format
Paperback
Publication date
2005
Publisher
The Chinese University Press
Condition
New
SKU
V9789629961794
ISBN
9789629961794
Paperback
Condition: New

€ 33.16

Paperback. Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Series: McGraw-Hill Advertising Classic. Num Pages: 64 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 178 x 128 x 5. Weight in Grams: 76.
Publisher
McGraw-Hill Education - Europe
Number of pages
64
Format
Paperback
Publication date
2003
Edition
New
Condition
New
SKU
V9780071410946
ISBN
9780071410946
Paperback
Condition: New

€ 10.99
€ 9.93

Hardback. A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 24. Weight in Grams: 392.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119280736
ISBN
9781119280736
Hardback
Condition: New

€ 31.99
€ 24.94

Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
Publisher
Pluto Press
Format
Paperback
Publication date
2016
Edition
Reprint
Condition
New
SKU
V9780745399065
ISBN
9780745399065
Paperback
Condition: New

€ 23.99
€ 16.55

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 178 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 240.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United Kingdom
Number of pages
178
Condition
New
SKU
V9783834941404
ISBN
9783834941404
Paperback
Condition: New

€ 84.73

paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 399.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Edition
3. Aufl. 2009
Condition
New
SKU
V9783834914286
ISBN
9783834914286
Paperback
Condition: New

€ 91.43

paperback. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: JFCA; KJS; WS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 86.
Format
Paperback
Publication date
2014
Publisher
Springer Gabler United States
Edition
2015th Edition
Condition
New
SKU
V9783658079796
ISBN
9783658079796
Paperback
Condition: New

€ 22.75

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