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Sales & marketing
Results 1393 - 1416 of 3913
Sales & marketing
Paperback. Num Pages: 414 pages, 27 black & white tables. BIC Classification: KJMV5; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 22. Weight in Grams: 667.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1987
- Number of pages
- 414
- Condition
- New
- SKU
- V9783642955051
- ISBN
- 9783642955051
Paperback
Condition: New
€ 101.87
€ 101.87
Paperback / so. Num Pages: 97 pages, black & white illustrations, bibliography. BIC Classification: GB; KJMV5; KJS; PD. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 1949
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 97
- Condition
- New
- SKU
- V9783663031444
- ISBN
- 9783663031444
Paperback
Condition: New
€ 70.46
€ 70.46
Paperback / so. Illustrator(s): Maas, W; Konradi, W. Series: VDI-Buch / VDI-Karriere. Num Pages: 144 pages, black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS; PD; TBC. Category: (G) General (US: Trade). Dimension: 203 x 133 x 8. Weight in Grams: 168.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 144
- Condition
- New
- SKU
- V9783642625114
- ISBN
- 9783642625114
Paperback
Condition: New
€ 59.64
€ 59.64
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 449.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Edition
- 4
- Condition
- New
- SKU
- V9783531199979
- ISBN
- 9783531199979
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. Num Pages: 420 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 23. Weight in Grams: 689.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1989
- Number of pages
- 420
- Condition
- New
- SKU
- V9783642476853
- ISBN
- 9783642476853
Paperback
Condition: New
€ 85.51
€ 85.51
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 12. Weight in Grams: 349.
- Format
- Paperback
- Publisher
- United Kingdom
- Condition
- New
- SKU
- V9783409116633
- ISBN
- 9783409116633
Paperback
Condition: New
€ 55.40
€ 55.40
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783409216630
- ISBN
- 9783409216630
Paperback
Condition: New
€ 55.98
€ 55.98
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783409316637
- ISBN
- 9783409316637
Paperback
Condition: New
€ 63.12
€ 63.12
Paperback / so. Die Autoren zeigen, wie die Gestaltung der Schnittstellen zwischen Marketing und Kommunikation zu einem Schlussel fur erfolgreiches Marketingmanagement wird. Sie erlautern das gesamte Instrumentarium: von Budgetierung uber Mediaplanung bis Wirkungsforschung." Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 38. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 5
- Condition
- New
- SKU
- V9783642398100
- ISBN
- 9783642398100
Paperback
Condition: New
€ 88.72
€ 88.72
paperback. Editor(s): Satoshi, Fujii. Num Pages: 104 pages, 5 black & white illustrations, 7 black & white tables, biography. BIC Classification: KCG; KCL; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 180.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Japan
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 104
- Condition
- New
- SKU
- V9784431562733
- ISBN
- 9784431562733
Paperback
Condition: New
€ 75.62
€ 75.62
Paperback. Num Pages: 605 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 937.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 605
- Condition
- New
- SKU
- V9781461379300
- ISBN
- 9781461379300
Paperback
Condition: New
€ 252.64
€ 252.64
Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
- Publication date
- 2012
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 2nd Edition
- Condition
- New
- Format
- Hardback
- SKU
- V9780730303411
- ISBN
- 9780730303411
Hardback
Condition: New
€ 73.22
€ 73.22
Paperback. Series: Open University: Modern Art - Practices & Debates. Num Pages: 572 pages. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 250 x 216 x 26. Weight in Grams: 1488.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Australia Ltd Australia
- Edition
- 2nd Edition + iStudy Version 2
- Number of pages
- 572
- Condition
- New
- SKU
- V9781118389003
- ISBN
- 9781118389003
Paperback
Condition: New
€ 113.94
€ 113.94
Innovationsakzeptanz Von Smartphones Bei Chinesischen Konsumenten
G Tze, Franziska; Gotze, Franziska
Paperback / so. Mit einem Geleitwort von Prof. Dr. Volker Trommsdorff Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 324 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783834926524
- ISBN
- 9783834926524
Paperback
Condition: New
€ 83.89
€ 83.89
Paperback. Series: SpringerBriefs in Business. Num Pages: 86 pages, 1 black & white illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 148.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 86
- Condition
- New
- SKU
- V9781461438182
- ISBN
- 9781461438182
Paperback
Condition: New
€ 61.37
€ 61.37
Hardcover. Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 160 x 27. Weight in Grams: 502.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st
- Condition
- New
- SKU
- V9780470373002
- ISBN
- 9780470373002
Hardback
Condition: New
€ 41.99€ 32.78
€ 41.99
€ 32.78
Hardcover. Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 23. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470562239
- ISBN
- 9780470562239
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback / so. Editor(s): Bottcher, Gabi. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 6. Weight in Grams: 195.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658006280
- ISBN
- 9783658006280
Paperback
Condition: New
€ 50.37
€ 50.37
Hardcover. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780470740316
- ISBN
- 9780470740316
Hardback
Condition: New
€ 63.04
€ 63.04
Paperback / so. Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwurdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Positiv-Kommunikation vorsieht." Num Pages: black & white illustrations, bibliography. BIC Classification: HPQ; KJG; KJSP; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 240.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642389412
- ISBN
- 9783642389412
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. Series: Konsum und Verhalten. BIC Classification: KJS. Dimension: 0 x 0. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790806144
- ISBN
- 9783790806144
Paperback
Condition: New
€ 88.89
€ 88.89
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCM; KCP; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824464258
- ISBN
- 9783824464258
Paperback
Condition: New
€ 83.67
€ 83.67
Paperback. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9780230380240
- ISBN
- 9780230380240
Paperback
Condition: New
€ 75.15
€ 75.15
Paperback. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and then provides a practical focus on how to design them for brand success. Num Pages: 216 pages. BIC Classification: KJS; KNSG. Category: (UU) Undergraduate. Dimension: 248 x 191 x 18. Weight in Grams: 832.
- Publisher
- CABI Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781780644653
- ISBN
- 9781780644653
Paperback
Condition: New
€ 53.99€ 51.84
€ 53.99
€ 51.84