Sales & marketing
Results 1465 - 1488 of 2512
Sales & marketing
Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781119953388
- ISBN
- 9781119953388
Paperback
Condition: New
€ 40.99€ 31.49
€ 40.99
€ 31.49
Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780471153924
- ISBN
- 9780471153924
Hardback
Condition: New
€ 124.19€ 98.58
€ 124.19
€ 98.58
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835002784
- ISBN
- 9783835002784
Paperback
Condition: New
€ 70.04
€ 70.04
Paperback / so. Series: Schriften Zur Handelsforschung. Num Pages: 258 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; TB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 258
- Condition
- New
- SKU
- V9783790809794
- ISBN
- 9783790809794
Paperback
Condition: New
€ 70.30
€ 70.30
Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824444953
- ISBN
- 9783824444953
Paperback
Condition: New
€ 69.56
€ 69.56
Paperback / so. Editor(s): Bruhn, Manfred. Series: Wissenschaft & Praxis. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 37. Weight in Grams: 1152.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Condition
- New
- SKU
- V9783663059745
- ISBN
- 9783663059745
Paperback
Condition: New
€ 97.11
€ 97.11
Paperback. Editor(s): Krafft, Manfred. Series: ZfB Special Issue. BIC Classification: KJS. Dimension: 240 x 170. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834901088
- ISBN
- 9783834901088
Paperback
Condition: New
€ 52.99€ 40.65
€ 52.99
€ 40.65
Paperback. Series: Basler Schriften zum Marketing. BIC Classification: KJS. Dimension: 216 x 140. Weight in Grams: 670.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834903457
- ISBN
- 9783834903457
Paperback
Condition: New
€ 124.82
€ 124.82
Paperback. Series: Schweizerische Gesellschaft fur Organisation und Management. Num Pages: 282 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 282
- Condition
- New
- SKU
- V9783322867179
- ISBN
- 9783322867179
Paperback
Condition: New
€ 70.65
€ 70.65
Hardback. Editor(s): Bruhn, Manfred; Esch, Franz-Rudolf; Langner, Tobias. Series: Springer Reference Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 42. Weight in Grams: 1086.
- Publisher
- Springer Gabler
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2., vollst. überarb. u. erw. Aufl. 2016
- Condition
- New
- SKU
- V9783658047054
- ISBN
- 9783658047054
Hardback
Condition: New
€ 257.29
€ 257.29
Hardback. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 765.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790800500
- ISBN
- 9783790800500
Hardback
Condition: New
€ 136.32
€ 136.32
hardcover. Num Pages: 560 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 23. Weight in Grams: 1315.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Pearson United States
- Edition
- 14th Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780134477404
- ISBN
- 9780134477404
Hardback
Condition: New
€ 371.28
€ 371.28
paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783835008434
- ISBN
- 9783835008434
Paperback
Condition: New
€ 84.95
€ 84.95
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 263 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 414.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 263
- Condition
- New
- SKU
- V9783834931320
- ISBN
- 9783834931320
Paperback
Condition: New
€ 75.11
€ 75.11
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 17.99€ 17.50
€ 17.99
€ 17.50
Paperback. Marc Fischer entwickelt erstmalig systematische Grundlagen zur okonomischen Bewertung von Markteintrittsstrategien. Er verknupft dabei den Produktlebenszyklus mit dem Timing des Markteintritts und der Wettbewerbsintensitat in einem Markt." Series: Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim. Num Pages: 296 pages, 21 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783824474028
- ISBN
- 9783824474028
Paperback
Condition: New
€ 80.33
€ 80.33
Paperback / so. Series: Innovation Und Entrepreneurship. Num Pages: 307 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 307
- Condition
- New
- SKU
- V9783835001817
- ISBN
- 9783835001817
Paperback
Condition: New
€ 96.59
€ 96.59
Paperback. Marc Kuhn entwickelt eine integrierte Wissensmanagementlosung auf der Basis des internen Marketing, mit der einzelne Organisationsbereiche Wissensmanagement im individuellen Situationskontext planen und realisieren konnen." Num Pages: 386 pages, 16 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 507.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 386
- Condition
- New
- SKU
- V9783824478118
- ISBN
- 9783824478118
Paperback
Condition: New
€ 102.39
€ 102.39
Paperback / so. Series: Gabler Edition Wissenschaft / Forum Produktionswirtschaftlic. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000650
- ISBN
- 9783835000650
Paperback
Condition: New
€ 91.43
€ 91.43
Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- University of California Press
- Condition
- New
- SKU
- V9780520058859
- ISBN
- 9780520058859
Paperback
Condition: New
€ 53.51
€ 53.51
Hardback. This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Num Pages: 240 pages, Illustrations. BIC Classification: AK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 166 x 19. Weight in Grams: 502.
- Edition
- 2010th Edition
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230224186
- ISBN
- 9780230224186
Hardback
Condition: New
€ 71.01
€ 71.01
Paperback. Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations- & Kommunikationsprozesse zwischen Automobilhersteller und -zulieferer optimiert. Series: Internationalisierung und Management. Num Pages: 388 pages, 33 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 495.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 388
- Condition
- New
- SKU
- V9783835000834
- ISBN
- 9783835000834
Paperback
Condition: New
€ 97.08
€ 97.08
Paperback. Num Pages: 323 pages, 31 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 323
- Condition
- New
- SKU
- V9783835007819
- ISBN
- 9783835007819
Paperback
Condition: New
€ 64.98
€ 64.98
Paperback. Marcus Fuchs entwickelt eine theoretische Erklarungsskizze zur Wirkung der Verpackungsgestaltung auf die Akzeptanz von Markenerweiterungen. In umfangreichen empirischen Studien erweitert er funf bereits auf dem Markt befindliche FMCG-Marken in nahe und ferne Warengruppen und uberpruft auf diese Weise die Wirkungszusammenhange." Series: Marken- Und Produktmanagement. Num Pages: 446 pages, 63 black & white illustrations, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 446
- Condition
- New
- SKU
- V9783824482108
- ISBN
- 9783824482108
Paperback
Condition: New
€ 71.34
€ 71.34