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Sales & marketing
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Sales & marketing
Hardback. Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 150 pages, biography. BIC Classification: 1MBF; JPL; JPVL; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 21. Weight in Grams: 344.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 150
- Condition
- New
- SKU
- V9781137580283
- ISBN
- 9781137580283
Hardback
Condition: New
€ 72.46
€ 72.46
paperback. Series: Essentials. Num Pages: 37 pages, black & white illustrations, bibliography. BIC Classification: JFD; KJS; UB; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 73.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Number of pages
- 37
- Condition
- New
- SKU
- V9783658055875
- ISBN
- 9783658055875
Paperback
Condition: New
€ 23.61
€ 23.61
Paperback. Editor(s): Steinke, Lorenz. Num Pages: 247 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSP; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 172 x 18. Weight in Grams: 482.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658064228
- ISBN
- 9783658064228
Paperback
Condition: New
€ 83.60
€ 83.60
Hardback. This book describes in detail China's complex tax system and policies. It also offers a country-by-country analysis of the most significant tax treaties between China and foreign countries. Num Pages: 270 pages, 62 black & white tables, 5 colour tables, biography. BIC Classification: 1FPC; KFFD1; KJSM; LBBM. Category: (P) Professional & Vocational. Dimension: 239 x 169 x 22. Weight in Grams: 562.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 270
- Condition
- New
- SKU
- V9783319002743
- ISBN
- 9783319002743
Hardback
Condition: New
€ 67.75
€ 67.75
Paperback. This book describes in detail China's complex tax system and policies. It also offers a country-by-country analysis of the most significant tax treaties between China and foreign countries. Num Pages: 282 pages, 62 black & white tables, 5 colour tables, biography. BIC Classification: KFFD1; KJSM; LBBM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 438.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 282
- Condition
- New
- SKU
- V9783319033013
- ISBN
- 9783319033013
Paperback
Condition: New
€ 66.58
€ 66.58
paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Ig Publishing United States
- Number of pages
- 240
- Condition
- New
- Edition
- Reissue
- SKU
- V9781632460325
- ISBN
- 9781632460325
Paperback
Condition: New
€ 25.99€ 22.52
€ 25.99
€ 22.52
Hardback. Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Num Pages: 232 pages, 7 black & white tables, 8 figures. BIC Classification: KJH; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 146 x 222 x 18. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137532565
- ISBN
- 9781137532565
Hardback
Condition: New
€ 127.46
€ 127.46
Paperback / so. Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 150 x 19. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783658002046
- ISBN
- 9783658002046
Paperback
Condition: New
€ 94.60
€ 94.60
Paperback. Presents an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It introduces specific methods, reviews their strengths and limitations. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 190 x 240 x 21. Weight in Grams: 730.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693534
- ISBN
- 9789063693534
Paperback
Condition: New
€ 41.99€ 30.31
€ 41.99
€ 30.31
Paperback. Editor(s): Gerken, Luder. Num Pages: 332 pages, biography. BIC Classification: KCA; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349242641
- ISBN
- 9781349242641
Paperback
Condition: New
€ 193.98
€ 193.98
Paperback. Series: SpringerBriefs in Business. Num Pages: 78 pages, 26 colour illustrations, biography. BIC Classification: KJG; KJS; LBBM; LNR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 140.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 78
- Condition
- New
- SKU
- V9783319253565
- ISBN
- 9783319253565
Paperback
Condition: New
€ 72.92
€ 72.92
Paperback / so. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409303118
- ISBN
- 9783409303118
Paperback
Condition: New
€ 72.65
€ 72.65
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JMB; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 649.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783409369855
- ISBN
- 9783409369855
Paperback
Condition: New
€ 91.34
€ 91.34
Paperback. Num Pages: 153 pages, 6 black & white illustrations, 39 black & white tables, biography. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 214.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 153
- Condition
- New
- SKU
- V9783658045357
- ISBN
- 9783658045357
Paperback
Condition: New
€ 77.87
€ 77.87
Paperback / so. Editor(s): Irgel, Lutz. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 34. Weight in Grams: 921.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 3
- Condition
- New
- SKU
- V9783409991148
- ISBN
- 9783409991148
Paperback
Condition: New
€ 76.16
€ 76.16
Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471042204
- ISBN
- 9780471042204
Hardback
Condition: New
€ 65.40€ 55.72
€ 65.40
€ 55.72
Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471356592
- ISBN
- 9780471356592
Hardback
Condition: New
€ 53.51€ 46.16
€ 53.51
€ 46.16
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781446296622
- ISBN
- 9781446296622
Paperback
Condition: New
€ 68.57
€ 68.57
Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780273727224
- ISBN
- 9780273727224
Paperback
Condition: New
€ 111.23
€ 111.23
Paperback. Editor(s): Lynwood, Jeremiah. Num Pages: 82 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 7. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781631177859
- ISBN
- 9781631177859
Paperback
Condition: New
€ 101.06€ 70.85
€ 101.06
€ 70.85