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Sales & marketing
Results 2421 - 2440 of 3941
Sales & marketing
Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: 148 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 148
- Condition
- New
- SKU
- V9783658024956
- ISBN
- 9783658024956
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback / so. Num Pages: colour illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658156572
- ISBN
- 9783658156572
Paperback
Condition: New
€ 39.30
€ 39.30
Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- University of California Press
- Condition
- New
- SKU
- V9780520058859
- ISBN
- 9780520058859
Paperback
Condition: New
€ 55.91
€ 55.91
Hardback. This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Num Pages: 240 pages, Illustrations. BIC Classification: AK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 166 x 19. Weight in Grams: 502.
- Edition
- 2010th Edition
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230224186
- ISBN
- 9780230224186
Hardback
Condition: New
€ 73.00
€ 73.00
Paperback. Series: SpringerBriefs in Business. Num Pages: 74 pages, 1 black & white illustrations, biography. BIC Classification: KCD; KJMV5; KJMV6; KJSM; TRC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 134.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 74
- Condition
- New
- SKU
- V9783319019062
- ISBN
- 9783319019062
Paperback
Condition: New
€ 72.53
€ 72.53
Paperback. Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations- & Kommunikationsprozesse zwischen Automobilhersteller und -zulieferer optimiert. Series: Internationalisierung und Management. Num Pages: 388 pages, 33 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 495.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 388
- Condition
- New
- SKU
- V9783835000834
- ISBN
- 9783835000834
Paperback
Condition: New
€ 100.53
€ 100.53
Paperback. Num Pages: 323 pages, 31 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 323
- Condition
- New
- SKU
- V9783835007819
- ISBN
- 9783835007819
Paperback
Condition: New
€ 67.33
€ 67.33
Paperback. Marcus Fuchs entwickelt eine theoretische Erklarungsskizze zur Wirkung der Verpackungsgestaltung auf die Akzeptanz von Markenerweiterungen. In umfangreichen empirischen Studien erweitert er funf bereits auf dem Markt befindliche FMCG-Marken in nahe und ferne Warengruppen und uberpruft auf diese Weise die Wirkungszusammenhange." Series: Marken- Und Produktmanagement. Num Pages: 446 pages, 63 black & white illustrations, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 446
- Condition
- New
- SKU
- V9783824482108
- ISBN
- 9783824482108
Paperback
Condition: New
€ 73.34
€ 73.34
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 7. Weight in Grams: 168.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834900111
- ISBN
- 9783834900111
Paperback
Condition: New
€ 50.38
€ 50.38
paperback. Series: Rechnungswesen Und Controlling. Num Pages: 380 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Weight in Grams: 521.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 380
- Condition
- New
- Edition
- 2000th Edition
- SKU
- V9783824471652
- ISBN
- 9783824471652
Paperback
Condition: New
€ 72.94
€ 72.94
Paperback / so. Num Pages: 197 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag United States
- Number of pages
- 197
- Condition
- New
- SKU
- V9783834915061
- ISBN
- 9783834915061
Paperback
Condition: New
€ 71.66
€ 71.66
Paperback. Marcus Liehr untersucht, wie individuelle Kritische Massen empirisch bestimmt werden konnen. Hierzu schlagt er mit der Hierarchischen Limit Conjoint-Analyse eine Variante der traditionellen Conjoint-Analyse vor, die er am Beispiel der Adoption eines UMTS-fahigen Kamera-Handys empirisch auf ihre Eignung uberpruft." Num Pages: 317 pages, 3 black & white illustrations, 22 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 317
- Condition
- New
- SKU
- V9783824483525
- ISBN
- 9783824483525
Paperback
Condition: New
€ 94.40
€ 94.40
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 248 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 248
- Condition
- New
- SKU
- V9783835007840
- ISBN
- 9783835007840
Paperback
Condition: New
€ 89.08
€ 89.08
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 703.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Edition
- 2001st Edition
- Condition
- New
- SKU
- V9783409117463
- ISBN
- 9783409117463
Paperback
Condition: New
€ 63.46
€ 63.46
Paperback / so. Num Pages: 239 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF; UYZ. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 239
- Condition
- New
- SKU
- V9783642628740
- ISBN
- 9783642628740
Paperback
Condition: New
€ 49.94
€ 49.94
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835003132
- ISBN
- 9783835003132
Paperback
Condition: New
€ 95.19
€ 95.19
paperback. Series: Neue Perspektiven Der Marktorientierten Unternehmensfuhrung. Num Pages: 221 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Number of pages
- 221
- Condition
- New
- SKU
- V9783658065782
- ISBN
- 9783658065782
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Series: Unternehmenskooperation und Netzwerkmanagement. Num Pages: 277 pages, 37 black & white illustrations, 27 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 277
- Condition
- New
- SKU
- V9783824483266
- ISBN
- 9783824483266
Paperback
Condition: New
€ 77.49
€ 77.49
Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
- Publisher
- McGraw-Hill Education - Europe New York
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2001
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780071364157
- ISBN
- 9780071364157
Hardback
Condition: New
€ 36.99€ 26.37
€ 36.99
€ 26.37
Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- SAGE Publications Inc United States
- Edition
- Second Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781412987240
- ISBN
- 9781412987240
Paperback
Condition: New
€ 162.25
€ 162.25