.png){kind=logo}
Sales & marketing
Results 2461 - 2480 of 3941
Sales & marketing
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 32.99€ 29.90
€ 32.99
€ 29.90
Hardback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 160 x 29. Weight in Grams: 774.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Edition
- 2 Rev ed
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217830
- ISBN
- 9780823217830
Hardback
Condition: New
€ 100.81
€ 100.81
Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at Paderborn, 1988. Series: Konsum Und Verhalten. Num Pages: 327 pages, black & white illustrations, bibliography. BIC Classification: GTC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 607.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 327
- Condition
- New
- SKU
- V9783790804287
- ISBN
- 9783790804287
Paperback
Condition: New
€ 90.11
€ 90.11
Paperback / so. Series: Marktorientiertes Management. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834935335
- ISBN
- 9783834935335
Paperback
Condition: New
€ 88.99
€ 88.99
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322912534
- ISBN
- 9783322912534
Paperback
Condition: New
€ 56.12
€ 56.12
Hardback. Num Pages: colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 640.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409124461
- ISBN
- 9783409124461
Hardback
Condition: New
€ 73.88
€ 73.88
Paperback. Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way." Num Pages: 191 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 191
- Condition
- New
- SKU
- V9783835003040
- ISBN
- 9783835003040
Paperback
Condition: New
€ 66.97
€ 66.97
Hardcover. Learn the crucial ins and outs of the world s largest market The U. S government market represents the largest single market anywhere. Num Pages: 234 pages. BIC Classification: 1KBB; JPQ; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 23. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 234
- Condition
- New
- SKU
- V9780470881330
- ISBN
- 9780470881330
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardback. Series: Tourism, Hospitality & Event Management. Num Pages: 30 black & white illustrations, biography. BIC Classification: JFD; KJS. Category: (P) Professional & Vocational. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2018
- Condition
- New
- SKU
- V9783319498485
- ISBN
- 9783319498485
Hardback
Condition: New
€ 161.48
€ 161.48
Paperback. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 18. Weight in Grams: 404.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071793001
- ISBN
- 9780071793001
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. Illustrator(s): Willshire, John V. Num Pages: 224 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 20. Weight in Grams: 634.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118964965
- ISBN
- 9781118964965
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Paperback. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Num Pages: 424 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 196 x 128 x 23. Weight in Grams: 452.
- Publisher
- John Wiley & Sons Inc London
- Format
- Paperback
- Publication date
- 2009
- Edition
- First Updated
- Condition
- New
- SKU
- V9780470744598
- ISBN
- 9780470744598
Paperback
Condition: New
€ 17.99€ 15.56
€ 17.99
€ 15.56
Hardback. Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today's highly competitive marketplace, creating an advantage through sales is imperative. Num Pages: 128 pages, approx. 10 black and white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 180 x 120. .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781911498315
- ISBN
- 9781911498315
Hardback
Condition: New
€ 13.99€ 11.76
€ 13.99
€ 11.76
Paperback. This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries. Num Pages: 284 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 156 x 17. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780471962694
- ISBN
- 9780471962694
Paperback
Condition: New
€ 78.27
€ 78.27
Paperback. Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships. Num Pages: 374 pages, 80 colour line drawings. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 245 x 189 x 17. Weight in Grams: 720.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 376
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199211562
- ISBN
- 9780199211562
Paperback
Condition: New
€ 101.95
€ 101.95
Paperback. Num Pages: 401 pages, 143 black & white illustrations, 60 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 401
- Condition
- New
- SKU
- V9783824478620
- ISBN
- 9783824478620
Paperback
Condition: New
€ 100.62
€ 100.62
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. As new.
- Condition
- Used, Like New
- Edition
- 1st Edition
- Publisher
- Kogan Page Ltd
- Number of pages
- 136
- Format
- Paperback
- Publication date
- 2010
- SKU
- KRF0028239
- ISBN
- 9780749461454
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Condition
- Used, Very Good
- SKU
- KMK0014348
- ISBN
- 9780749461454
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 367 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 367
- Condition
- New
- SKU
- V9783835000681
- ISBN
- 9783835000681
Paperback
Condition: New
€ 89.47
€ 89.47
Hardcover. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need. Num Pages: 249 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 163 x 22. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 252
- Condition
- New
- SKU
- V9780230340275
- ISBN
- 9780230340275
Hardback
Condition: New
€ 76.95€ 66.32
€ 76.95
€ 66.32