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Sales & marketing
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Sales & marketing
paperback. Num Pages: 223 pages, 1 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJG; KJSP; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Apress United States
- Edition
- 1st ed.
- Number of pages
- 223
- Condition
- New
- SKU
- V9781484225851
- ISBN
- 9781484225851
Paperback
Condition: New
€ 41.99€ 34.49
€ 41.99
€ 34.49
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 224 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9783658048808
- ISBN
- 9783658048808
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Num Pages: 283 pages, 18 black & white illustrations, 12 black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 362.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 283
- Condition
- New
- SKU
- V9783824482924
- ISBN
- 9783824482924
Paperback
Condition: New
€ 94.13
€ 94.13
Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749460570
- ISBN
- 9780749460570
Paperback
Condition: New
€ 33.99€ 31.02
€ 33.99
€ 31.02
Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781473630130
- ISBN
- 9781473630130
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470994658
- ISBN
- 9780470994658
Paperback
Condition: New
€ 78.27
€ 78.27
hardcover. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 303.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9783658008383
- ISBN
- 9783658008383
Hardback
Condition: New
€ 48.15
€ 48.15
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 48. Weight in Grams: 1093.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005648
- ISBN
- 9783835005648
Paperback
Condition: New
€ 143.04
€ 143.04
Paperback / so. Series: Forschung Und Praxis An der Fhwien der Wkw. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJG; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 780.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658051907
- ISBN
- 9783658051907
Paperback
Condition: New
€ 63.94
€ 63.94
Paperback. Credit managers control one of the largest assets many companies are likely to have - recoverable debt. This text aims to show how to improve a company's financial stability through an effective credit control framework. Num Pages: 266 pages, index. BIC Classification: 1DBK; KF; KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 17. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 266
- Condition
- New
- SKU
- V9780471975267
- ISBN
- 9780471975267
Paperback
Condition: New
€ 79.61
€ 79.61
Paperback. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 219 pages, 3 black & white illustrations, 23 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 294.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783824483617
- ISBN
- 9783824483617
Paperback
Condition: New
€ 82.54
€ 82.54
Paperback. Num Pages: 254 pages, biography. BIC Classification: JFC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9781349543700
- ISBN
- 9781349543700
Paperback
Condition: New
€ 66.28
€ 66.28
Paperback. Series: Innovation Und Entrepreneurship. Num Pages: 176 pages, 6 black & white illustrations, 45 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 235.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 176
- Condition
- New
- SKU
- V9783824482931
- ISBN
- 9783824482931
Paperback
Condition: New
€ 87.68
€ 87.68
Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 294 pages, 22 black & white illustrations, 56 black & white tables. BIC Classification: KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783824491018
- ISBN
- 9783824491018
Paperback
Condition: New
€ 116.34
€ 116.34
Paperback / so. Mit einem Geleitwort von Prof. Dr. Ralf Terlutter Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 277 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 277
- Condition
- New
- SKU
- V9783834927330
- ISBN
- 9783834927330
Paperback
Condition: New
€ 83.40
€ 83.40
Paperback. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 324 pages, 4 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 324
- Condition
- New
- SKU
- V9783824479597
- ISBN
- 9783824479597
Paperback
Condition: New
€ 66.78
€ 66.78
Paperback / so. Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004849
- ISBN
- 9783835004849
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930675
- ISBN
- 9783834930675
Paperback
Condition: New
€ 46.67
€ 46.67
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 91.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658069315
- ISBN
- 9783658069315
Paperback
Condition: New
€ 23.70
€ 23.70
Paperback / so. Series: Essentials. Num Pages: 37 pages, black & white illustrations, bibliography. BIC Classification: KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 37
- Condition
- New
- SKU
- V9783658079857
- ISBN
- 9783658079857
Paperback
Condition: New
€ 23.65
€ 23.65