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Sales & marketing
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Sales & marketing
Paperback / so. Series: Essentials. Num Pages: 29 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 68.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 29
- Condition
- New
- SKU
- V9783658091828
- ISBN
- 9783658091828
Paperback
Condition: New
€ 23.53
€ 23.53
Paperback. Martina Steul legt den Behavioral-Finance-Ansatz zugrunde und zieht psychologische Erkenntnisse zur Erklarung des Risikoverhaltens privater Anleger heran. Auf dieser Basis wird ein Risikoverhaltensmodell entwickelt und experimentelle Untersuchungen durchgefuhrt." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 316 pages, 50 black & white illustrations, 50 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 316
- Condition
- New
- SKU
- V9783824479658
- ISBN
- 9783824479658
Paperback
Condition: New
€ 88.87
€ 88.87
Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNB; PH. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834908377
- ISBN
- 9783834908377
Paperback
Condition: New
€ 83.55
€ 83.55
Hardback. This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products. Series: The Springer Series on Demographic Methods and Population Analysis. Num Pages: 236 pages, biography. BIC Classification: JHBD; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 163 x 19. Weight in Grams: 496.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer Netherlands
- Edition
- 2011
- Number of pages
- 236
- Condition
- New
- SKU
- V9789400718548
- ISBN
- 9789400718548
Hardback
Condition: New
€ 194.56
€ 194.56
Paperback. This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products. Series: The Springer Series on Demographic Methods and Population Analysis. Num Pages: 236 pages, biography. BIC Classification: JHBD; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Netherlands
- Number of pages
- 236
- Condition
- New
- SKU
- V9789400793231
- ISBN
- 9789400793231
Paperback
Condition: New
€ 194.08
€ 194.08
paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
- Publisher
- Pearson Education (US)
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780321426772
- ISBN
- 9780321426772
Paperback
Condition: New
€ 32.99€ 31.82
€ 32.99
€ 31.82
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 26.99€ 23.86
€ 26.99
€ 23.86
Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118022511
- ISBN
- 9781118022511
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. Num Pages: 252 pages, biography. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 23. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230120624
- ISBN
- 9780230120624
Hardback
Condition: New
€ 53.99€ 43.99
€ 53.99
€ 43.99
The Sustainable Global Marketplace. Proceedings of the 2011 Academy of...
Mary Conway . Ed(S): Dato-On
paperback. Editor(s): Dato-on, Mary Conway. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 564 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 29. Weight in Grams: 1383.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 564
- Condition
- New
- SKU
- V9783319364926
- ISBN
- 9783319364926
Paperback
Condition: New
€ 199.39
€ 199.39
Hardback. Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787998301
- ISBN
- 9780787998301
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardcover. An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Num Pages: 272 pages, black & white illustrations. BIC Classification: JFSJ1; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 25. Weight in Grams: 524.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471369202
- ISBN
- 9780471369202
Hardback
Condition: New
€ 38.99€ 30.86
€ 38.99
€ 30.86
Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471220749
- ISBN
- 9780471220749
Paperback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Hardcover. This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice. Num Pages: 288 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 650.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470260487
- ISBN
- 9780470260487
Hardback
Condition: New
€ 87.18
€ 87.18
Hardback. The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) Num Pages: illustrations. BIC Classification: KJC; KJH; KJS; PBT. Category: (P) Professional & Vocational. Dimension: 166 x 240 x 29. Weight in Grams: 484.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259835643
- ISBN
- 9781259835643
Hardback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118772225
- ISBN
- 9781118772225
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
paperback. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 188 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 188
- Condition
- New
- Edition
- 2008th Edition
- SKU
- V9783834910332
- ISBN
- 9783834910332
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 449.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004146
- ISBN
- 9783835004146
Paperback
Condition: New
€ 116.74
€ 116.74
Hardback. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 523
- Condition
- New
- SKU
- V9781402071942
- ISBN
- 9781402071942
Hardback
Condition: New
€ 204.50
€ 204.50
Paperback. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS; KJSA; MB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 27. Weight in Grams: 801.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 523
- Condition
- New
- SKU
- V9781461354154
- ISBN
- 9781461354154
Paperback
Condition: New
€ 196.36
€ 196.36