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Sales & marketing
Results 2981 - 3000 of 3836
Sales & marketing
Paperback. Deals with business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Num Pages: 398 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 21. Weight in Grams: 1290.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 398
- Condition
- New
- SKU
- V9781402077531
- ISBN
- 9781402077531
Paperback
Condition: New
€ 72.50
€ 72.50
Hardback. Series: Management for Professionals. Num Pages: 200 pages, 2 black & white illustrations, 66 colour illustrations, biography. BIC Classification: KJS; KNAC; WBXD1. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319244792
- ISBN
- 9783319244792
Hardback
Condition: New
€ 106.01
€ 106.01
Paperback. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 228 pages, biography. BIC Classification: KCM; KJC; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 228
- Condition
- New
- SKU
- V9781349484232
- ISBN
- 9781349484232
Paperback
Condition: New
€ 65.98
€ 65.98
Paperback. Num Pages: 197 pages, 1 black & white tables. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 11. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2005
- Number of pages
- 197
- Condition
- New
- SKU
- V9783322844163
- ISBN
- 9783322844163
Paperback
Condition: New
€ 55.26
€ 55.26
Hardback. Num Pages: 187 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 531.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Gabler Verlag United States
- Number of pages
- 187
- Condition
- New
- SKU
- V9783409034197
- ISBN
- 9783409034197
Hardback
Condition: New
€ 78.54
€ 78.54
Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Copenhagen Business School Press
- Number of pages
- 336
- Condition
- New
- SKU
- V9788763000680
- ISBN
- 9788763000680
Hardback
Condition: New
€ 53.47€ 42.58
€ 53.47
€ 42.58
Paperback. Num Pages: 574 pages, XXIV, 574 S. 102 Abb. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 31. Weight in Grams: 830.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 5., uberarb. Aufl.
- Number of pages
- 574
- Condition
- New
- SKU
- V9783540327523
- ISBN
- 9783540327523
Paperback
Condition: New
€ 53.36
€ 53.36
Paperback / so. Mit einem Geleitwort von Prof. Dr. Herbert Woratschek Series: Marken- Und Produktmanagement. Num Pages: 267 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783834929068
- ISBN
- 9783834929068
Paperback
Condition: New
€ 77.81
€ 77.81
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 190 x 120 x 26. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783834901415
- ISBN
- 9783834901415
Paperback
Condition: New
€ 105.82
€ 105.82
Paperback. Editor(s): Choudhury, Pravat K. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 404 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 21. Weight in Grams: 1001.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 404
- Condition
- New
- SKU
- V9783319386911
- ISBN
- 9783319386911
Paperback
Condition: New
€ 197.08
€ 197.08
Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470051429
- ISBN
- 9780470051429
Paperback
Condition: New
€ 18.99€ 16.53
€ 18.99
€ 16.53
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 157.48
€ 157.48
Paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2008 ed.
- Condition
- New
- SKU
- V9783834910813
- ISBN
- 9783834910813
Paperback
Condition: New
€ 89.44
€ 89.44
Einfluss Der Raumlichen Markenherkunft Auf Das Markenimage
Professor Christian (Technische Universit?T M...
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 211 x 147 x 20. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834939418
- ISBN
- 9783834939418
Paperback
Condition: New
€ 83.47
€ 83.47
Paperback / so. Num Pages: 304 pages, black & white illustrations, bibliography. BIC Classification: KC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9783658135171
- ISBN
- 9783658135171
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 65.53
€ 65.53
Hardcover. Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Editor(s): Zou, Shaoming; Fu, Huifen. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 300 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Group Publishing Limited United Kingdom
- Number of pages
- 300
- Condition
- New
- SKU
- V9780857244475
- ISBN
- 9780857244475
Hardback
Condition: New
€ 134.46
€ 134.46
Paperback. Num Pages: 119 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 154 x 9. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 119
- Condition
- New
- SKU
- V9781604568905
- ISBN
- 9781604568905
Paperback
Condition: New
€ 62.96€ 45.36
€ 62.96
€ 45.36
Paperback. Series: Okonomische Analyse Des Rechts. Num Pages: 267 pages, 33 black & white tables, biography. BIC Classification: KCBM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2006
- Number of pages
- 267
- Condition
- New
- SKU
- V9783835000827
- ISBN
- 9783835000827
Paperback
Condition: New
€ 66.97
€ 66.97
Hardcover. Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Editor(s): Quelch, John A.; Deshpande, Rohit. Num Pages: 432 pages, Illustrations. BIC Classification: JFFS; KJS; KJVG. Category: (P) Professional & Vocational. Dimension: 231 x 159 x 33. Weight in Grams: 685.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780787968571
- ISBN
- 9780787968571
Hardback
Condition: New
€ 63.87
€ 63.87