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Sales & marketing
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Sales & marketing
Paperback. This book examines the paradox of a globalizing city, which has both a highly developed financial, service, and industrial sector as well as degraded labor, considerable unemployment, unprecedented inequality, and precarious infrastructure. Series: Urban and Landscape Perspectives. Num Pages: 354 pages, 32 colour illustrations, 13 colour tables, biography. BIC Classification: KCC; KCF; KJSM; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 354
- Condition
- New
- SKU
- V9783319375281
- ISBN
- 9783319375281
Paperback
Condition: New
€ 128.03
€ 128.03
Hardback. Labor in a Globalizing City Series: Urban and Landscape Perspectives. Num Pages: 354 pages, 32 colour illustrations, 13 colour tables, biography. BIC Classification: KCC; KCF; KJSM; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 695.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 354
- Condition
- New
- SKU
- V9783319016603
- ISBN
- 9783319016603
Hardback
Condition: New
€ 128.93
€ 128.93
Paperback. Ausgehend von den wichtigsten Kundenbindungsdeterminanten stellt Simone Kerner grundlegende analytische Informationssysteme vor und untersucht ihren Einsatz. Num Pages: 435 pages, 4 black & white illustrations, 20 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 553.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 435
- Condition
- New
- SKU
- V9783824476077
- ISBN
- 9783824476077
Paperback
Condition: New
€ 95.36
€ 95.36
Paperback / so. Num Pages: 259 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 259
- Condition
- New
- SKU
- V9783835006195
- ISBN
- 9783835006195
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Series: Innovation Und Technologie Im Modernen Management. Num Pages: 407 pages, black & white illustrations, bibliography. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 407
- Condition
- New
- SKU
- V9783834929754
- ISBN
- 9783834929754
Paperback
Condition: New
€ 106.78
€ 106.78
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 565 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 30. Weight in Grams: 676.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 565
- Condition
- New
- SKU
- V9783824482351
- ISBN
- 9783824482351
Paperback
Condition: New
€ 102.72
€ 102.72
Paperback / so. Sina Barisch untersucht im Rahmen einer umfassenden Befragung unter Verhandlungspraktikern die Wirkungsbeziehungen zwischen der hierarchischen Teamzusammensetzung und dem Verhandlungsergebnis. Sie stellt ein Entscheidungsmodell vor, das Verhandlungspraktikern bei der hierarchischen Besetzung von Verhandlungsteams als Entscheidungshilfe dient. Series: Business-To-Business-Marketing. Num Pages: 337 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 337
- Condition
- New
- SKU
- V9783834926449
- ISBN
- 9783834926449
Paperback
Condition: New
€ 89.50
€ 89.50
Hardcover. Leadership and Communication Series: Contributions to Management Science. Num Pages: 139 pages, 27 black & white illustrations, biography. BIC Classification: 1DVT; KJC; KJMV2; KJSM; KND. Category: (P) Professional & Vocational. Dimension: 161 x 242 x 12. Weight in Grams: 372.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319052472
- ISBN
- 9783319052472
Hardback
Condition: New
€ 66.66
€ 66.66
Hardback. Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing. Num Pages: 212 pages, 5 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 165 x 17. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 212
- Condition
- New
- SKU
- V9780230507548
- ISBN
- 9780230507548
Hardback
Condition: New
€ 66.76
€ 66.76
Paperback. Num Pages: 322 pages, biography. BIC Classification: KJC; KJM; KJSM; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781349336975
- ISBN
- 9781349336975
Paperback
Condition: New
€ 66.66
€ 66.66
Paperback. This book shows how the US, the EU and China have reached a decisive crossroads, at which a small number of competitive markets which will decide future earning capacity and prosperity. Offers a new, ready-to-apply view of innovation. Series: Management for Professionals. Num Pages: 267 pages, 53 black & white tables, biography. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 415.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783642429910
- ISBN
- 9783642429910
Paperback
Condition: New
€ 66.46
€ 66.46
Hardcover. This book shows how the US, the EU and China have reached a decisive crossroads, at which a small number of competitive markets which will decide future earning capacity and prosperity. Offers a new, ready-to-apply view of innovation. Series: Management for Professionals. Num Pages: 257 pages, 53 black & white tables, biography. BIC Classification: 1FPC; KJD; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 19. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9783642362361
- ISBN
- 9783642362361
Hardback
Condition: New
€ 67.60
€ 67.60
Paperback / so. Series: Schriftenreihe Der Kalaidos Fachhochschule Schweiz. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 168.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658083601
- ISBN
- 9783658083601
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007857
- ISBN
- 9783835007857
Paperback
Condition: New
€ 88.69
€ 88.69
paperback. Num Pages: 353 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2004th Edition
- Number of pages
- 353
- Condition
- New
- SKU
- V9783824482511
- ISBN
- 9783824482511
Paperback
Condition: New
€ 89.35
€ 89.35
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658013042
- ISBN
- 9783658013042
Paperback
Condition: New
€ 89.86
€ 89.86
Paperback. Anhand einer Simulationsstudie vergleicht Sonja Gensler die Conjoint-Analyse und die Choice-Based-Conjoint-Analyse als Methoden zur Erfassung und Analyse von Konsumentenpraferenzen und untersucht die Moglichkeiten zur Berucksichtigung heterogener Praferenzen durch Finite-Mixture-Modelle und hierarchische Bayes-Modelle." Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 333 pages, 5 black & white illustrations, 69 black & white tables. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 439.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 333
- Condition
- New
- SKU
- V9783824491179
- ISBN
- 9783824491179
Paperback
Condition: New
€ 89.03
€ 89.03
Paperback. Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 20. Weight in Grams: 496.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749473273
- ISBN
- 9780749473273
Paperback
Condition: New
€ 33.99€ 31.02
€ 33.99
€ 31.02
Paperback. Num Pages: 261 pages, 4 black & white illustrations, 45 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 261
- Condition
- New
- SKU
- V9783835001053
- ISBN
- 9783835001053
Paperback
Condition: New
€ 77.34
€ 77.34
Paperback. Doctoral thesis, University of Siegen, 2009 Num Pages: 223 pages, 27 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 223
- Condition
- New
- SKU
- V9783834924537
- ISBN
- 9783834924537
Paperback
Condition: New
€ 66.30
€ 66.30