Sales & marketing
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Sales & marketing
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000193
- ISBN
- 9783835000193
Paperback
Condition: New
€ 89.11
€ 89.11
Paperback. Series: Konsum und Verhalten. Num Pages: 319 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 319
- Condition
- New
- SKU
- V9783790804386
- ISBN
- 9783790804386
Paperback
Condition: New
€ 89.76
€ 89.76
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834938800
- ISBN
- 9783834938800
Paperback
Condition: New
€ 60.00
€ 60.00
Paperback / so. Num Pages: 275 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 275
- Condition
- New
- SKU
- V9783834932181
- ISBN
- 9783834932181
Paperback
Condition: New
€ 77.87
€ 77.87
paperback. Series: Marken- Und Produktmanagement. Num Pages: 190 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 190
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783835001824
- ISBN
- 9783835001824
Paperback
Condition: New
€ 77.13
€ 77.13
Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 242
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780749453299
- ISBN
- 9780749453299
Hardback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
paperback. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 333 pages, 27 black & white illustrations, 42 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Number of pages
- 333
- Condition
- New
- Edition
- 2005th Edition
- SKU
- V9783824408313
- ISBN
- 9783824408313
Paperback
Condition: New
€ 94.52
€ 94.52
Hardback. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. Num Pages: 177 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 17. Weight in Grams: 424.
- Publisher
- Palgrave Macmillan
- Number of pages
- 184
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230239777
- ISBN
- 9780230239777
Hardback
Condition: New
€ 94.61
€ 94.61
Hardcover. Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. Num Pages: 160 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 162 x 15. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Number of pages
- 160
- Condition
- New
- SKU
- V9780230500280
- ISBN
- 9780230500280
Hardback
Condition: New
€ 99.56
€ 99.56
Paperback. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Series: Working the Web. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 14. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471498971
- ISBN
- 9780471498971
Paperback
Condition: New
€ 43.99€ 43.91
€ 43.99
€ 43.91
Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749469214
- ISBN
- 9780749469214
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 97.43€ 94.87
€ 97.43
€ 94.87
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658003081
- ISBN
- 9783658003081
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. Num Pages: 358 pages, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 209 x 170 x 20. Weight in Grams: 534.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 358
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781907312427
- ISBN
- 9781907312427
Paperback
Condition: New
€ 26.99€ 20.36
€ 26.99
€ 20.36
Paperback. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. Num Pages: 264 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 197 x 127 x 26. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780857081506
- ISBN
- 9780857081506
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
paperback. Num Pages: 164 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: CBW; GTC; JFD; KJSP. Category: (G) General (US: Trade). Dimension: 211 x 149 x 10. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer VS United States
- Edition
- 2013th Edition
- Number of pages
- 164
- Condition
- New
- SKU
- V9783658020125
- ISBN
- 9783658020125
Paperback
Condition: New
€ 48.15
€ 48.15
Paperback. Series: Werbe- und Markenforschung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835008755
- ISBN
- 9783835008755
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback / so. Series: Wissenschaft & Praxis. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663098447
- ISBN
- 9783663098447
Paperback
Condition: New
€ 72.56
€ 72.56
paperback. Editor(s): Huck-Sandhu, Simone. Num Pages: black & white illustrations, colour illustrations, black & white tables, colour tables, bibliography. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Edition
- 1. Aufl. 2016
- Condition
- New
- SKU
- V9783658110215
- ISBN
- 9783658110215
Paperback
Condition: New
€ 83.84
€ 83.84
Hardback. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834905949
- ISBN
- 9783834905949
Hardback
Condition: New
€ 61.56
€ 61.56